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Posted in Community :

Marketing & Branding

 
Industry : Transportation/Aviation
Functional Area : Branding
Keywords : aviation
Activity: Question posted: 01 21 2010 16:15:19 +0000, 2 answers, 94 views, last activity 07 06 2010 20:18:08 +0000
 
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Dear Ms Purvi,

I am planning to market the aviation training as a consulting for students in India to get the best training for their value for cost  .

As marketing is not my core subject and that the training in aviation has much to do with marketing, without which no trainers would attend the training which is costly . No doubt its a prospective career for young blood who love high flying career with wonderful compensation .

Please suggest the marketing methodologies that would be suitable for inducing aspiring students to join the aviation training.

kind regards

Major M Rajendran

 
  Answered by     Hardeep Dobal, Project Engineer, Shah Technical Consultants  | 01 24 2010 16:44:28 +0000
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It seems interesting but its a tuff job to attract.. Aviation flying training is yet not consider as career but still its a kind of hobbies for some.. Hence boosting it as a career is required. One should try to enhence it as a career and Money Making in this competive world. Also educating Parents regading its benifits is required.

For Marketing one have to catch high profile family and institutes. It shoud b marketed with reference to high income, life style and opportunities of roaming around the world. Youth should be made aware of adventurous life with enjoyment.

Target young and college going youth so that when they pass out they can perfer it as career in growing aviation industries.Also make use of contacts with firm involve in adverture, mountaineer, tracking...as they can provide leads of Adventure lovers..

  Answered by     Purvi Ghosh, Marketing analyst, Percept Advertising  | 01 22 2010 12:47:56 +0000
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This will be very interesting Major Rajendran. If you can provide best training at reasonable cost, then you can attract a majority of youth towards you. 

 
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