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The Indian retail sector is ready to take on challenges from global retail players such as Wal-mart and Carrefour because unlike them, they have a better understanding of the Indian consumer’s psyche. Ultimately, a successful retailer is one who understands his customer. The Indian customer is looking for an emotional connection, a sense of belonging. Hence, to be successful any retail outlet has to be localised. The customer should feel that it is a part of his culture, his perceived values, and does not try to impose alien values or concepts on him. Indian customer is not keen to buy something just because it is sold by an international company. Ultimately, it boils down to how much loc...
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Jambu Iyer
| Commented
| 3 years ago
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I firmly believe that the next 5 years will be the defining period as far as organised retail is concerned.....those format which are India specific will emerge successful and those that are xerox copies of the wetsern formats are bound to perish....
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Jambu Iyer
| Commented
| 3 years ago
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already walmart has fallen flat and bit the dust in southasian countries,germany and brazil...
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Raja Pandian
| Commented
| 4 years ago
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Yes, have to agree with him, this is proven already in the mobile phone sales!!
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Trends: "Retail Future in India" deleted from your view.
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