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Rural Retailing in India and its Challenges Understanding various formats, needs and opportunities By: Alok Sharma alok_sharma1@yahoo.com Current Face of Rural Retailing Complete utilization of space in traditional outlets • 46% of Soft drink sales, • 49% of motorcycle sales, • 59% of Cigarettes sales, • 59% of consumer durables sales, • 53% of FMCG sales, • 50% of BSNL mobile connections Consumption Contribution of Rural India An Example of Successful Rural Retail Model in Indian Context E-Choupal • Initial Objective: – To develop a Channel directly linking Farmers to Organization, thereby achieving access to target Soya producing markets and achieve organized buying over the current India...
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Rajat Jain
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| 1 year ago
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Rural retail has tremendous opportunity considering the Marginal propensity to spend is increasing in rural community. The over all realization in terms of Capex is also More in rural market than Urban . In a best case scenario a realization of...
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Rajat Jain
| Commented
| 1 year ago
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Rural retail has tremendous opportunity considering the Marginal propensity to spend is increasing in rural community. The over all realization in terms of Capex is also More in rural market than Urban . In a best case scenario a realization of...
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Insight: "Rural Retailing in India - Challenges & Opportunities" deleted from your view.
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(rate this)
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Rural Retailing in India and its Challenges Understanding various formats, needs and opportunities By: Alok Sharma alok_sharma1@yahoo.com Current Face of Rural Retailing Complete utilization of space in traditional outlets • 46% of Soft drink sales, • 49% of motorcycle sales, • 59% of Cigarettes sales, • 59% of consumer durables sales, • 53% of FMCG sales, • 50% of BSNL mobile connections Consumption Contribution of Rural India An Example of Successful Rural Retail Model in Indian Context E-Choupal • Initial Objective: – To develop a Channel directly linking Farmers to Organization, thereby achieving access to target Soya producing markets and achieve organized buying over the current India...
|
|
Rajat Jain
| Commented
| 1 year ago
|
|
Rural retail has tremendous opportunity considering the Marginal propensity to spend is increasing in rural community. The over all realization in terms of Capex is also More in rural market than Urban . In a best case scenario a realization of...
|
|
|
|
Rajat Jain
| Commented
| 1 year ago
|
|
Rural retail has tremendous opportunity considering the Marginal propensity to spend is increasing in rural community. The over all realization in terms of Capex is also More in rural market than Urban . In a best case scenario a realization of...
|
|
Insight: "Rural Retailing in India - Challenges & Opportunities" deleted from your view.
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