Develop persuasive communication concepts and implement the national and state level communication strategy (Behaviour change communication - BCC) for both the generic and branded promotion of condoms.

Develop and manage the areas of public awareness and advocacy, media relations, public relations, events, marketing and advertising that engage the general population in the organisations mission

Collaborate with research to monitor and evaluate the effectiveness and efficiency of the communication activities.

Analyse, evaluate and present results of all communication activities and present findings/recommendations to core team of Technical Support Group and stakeholders at all levels to improve the effectiveness of the communications and projects