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Stock TO Ratio and Per Dealer Offtakes.... what exactly is the calculation behind these? How do we use these measures?
Answer: "What is STR and PDO in AC Nielsen report and hows are they calculated?" deleted from your view.
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Would want to know the effectiveness of wall paintings. I think wall paintings are used mindlessly. The problem is that consumers hardly notice them (esp when it is nowhere near the POS). Moreover, e...
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Nisha Didwania
| Answered
| 4 years ago
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Hi, Wall painting in rural India really works. It all depends upon the brand its objective to Advertise. Urban markets are getting saturated and we need to get new users, this can happen only by entering into larger base ( Rural India). 75% of...
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Rajiv Subramanian
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| 4 years ago
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hey great points on this... my take is (more of a summary) 1) wall paintings are poorly planned and executed.. done more as one of the lesser important things (as far as thought required is concerned) of a marketing activation 2) they require to be...
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drypen ~ helping you along
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| 4 years ago
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well , you are right to a reasonable extent but there are still villages where "prospect consumers" are actually not very educated. They still bank on such wall paintings.Its comparatively easy to convey people in villages as compared to in urban...
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Answer: "Whats the impact of wall paintings in small towns / villages?" deleted from your view.
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The digitization, convergence, and development of increasing number of platforms of communication has opened up vast number of opportunities for advertisers and brand custodians to reach their audience in a more convincing, personalized and effective manner. Today the Marcom professional does not have to simply divide his marketing budget into print, TV, radio and outdoor media vehicles. Internet, blogs, networking sites, mobile phone services like IVR, SMS, cross branding opportunities, packaging, sports events advertising, sponsorships, in-movie advertising, the list of new generation media vehicles is umpteen and its just the foresight and imagination of a marketing professional, which...
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shad
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| 4 years ago
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Thanks for d feedback mr.vashisht, my reason for increasing the sales will be to increase my revenues and strengthen my bottomlines rather than increasing my marketing budget :-) The marketing budget is itself meant to enhance the brand salience,...
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Rajiv Subramanian
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| 4 years ago
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hey interesting points. esp the one about the chain advertising. in case of rejection as a selection criteria, wont the problem of selecting what to reject again lead to similar issue as seleciotn of media itself. Since the contribution of any single...
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shad
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| 4 years ago
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Hi Rajiv, First of all thank you so much for going through my article, and more over taking out time to comment on it. Really appreciated. Ok coming back to your point, yes your observation is absolutely right that single media will not be enough...
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Insight: "Rejection is the idea of Selecting the brand vehicles" deleted from your view.
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A qustion to ask the industry about minimal Rural Reach..
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Bandi Kanna
| Answered
| 4 years ago
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FMCG will take some more time to enter into the rural market. Branded goods, apparel do not have much meaning. The time is ripe only for services which are beneficial to both the parties. LIfe Insurance , Medical Insurance , Banking and...
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Rajiv Subramanian
| Answered
| 4 years ago
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probably one of the reasons is that the urban market itself has a lot of meat in it... then why take the pains of going rural. of course the hazaar thigns about infra and distributed population and et all exists. About the spurious manfacturer, they...
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Vaidhyanathan Chandrashekaran
| Answered
| 4 years ago
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The main reason is infrastructure. However, if they want to expand their volume they need to entre the rural market. It would be adviceable for them to enter early and also take active part in setting up the infrastructure which will give them...
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Answer: "What scares the general seller from entering into the Grand Rural Customer Base??? Is it the lack of infrastructure or the..." deleted from your view.
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(rate this)
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Would want to know the effectiveness of wall paintings. I think wall paintings are used mindlessly. The problem is that consumers hardly notice them (esp when it is nowhere near the POS). Moreover, e...
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Nisha Didwania
| Answered
| 4 years ago
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Hi, Wall painting in rural India really works. It all depends upon the brand its objective to Advertise. Urban markets are getting saturated and we need to get new users, this can happen only by entering into larger base ( Rural India). 75% of...
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Rajiv Subramanian
| Answered
| 4 years ago
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hey great points on this... my take is (more of a summary) 1) wall paintings are poorly planned and executed.. done more as one of the lesser important things (as far as thought required is concerned) of a marketing activation 2) they require to be...
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drypen ~ helping you along
| Answered
| 4 years ago
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well , you are right to a reasonable extent but there are still villages where "prospect consumers" are actually not very educated. They still bank on such wall paintings.Its comparatively easy to convey people in villages as compared to in urban...
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Answer: "Whats the impact of wall paintings in small towns / villages?" deleted from your view.
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(rate this)
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This articles tries to explain marketing using an Archimedian concept from physics - the theory of levers. It also talks about demand flow and distribution flow. Like in levers (more specifically first class levers), the most effective force to lift a load (equivalent of establishing a brand) is the one that is farthest from the fulcrum (C F/Factory) in the effort arm (distribution chain). In other words the distribution chain and the demand are mirror images. Let me explain. The distribution chain is C F = Distributor = Wholesaler = Retailer = Consumer. Consumer: In this chain the consumer has the biggest say. When she demands, the rest of the chain has to comply. Retailer: The next most p...
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PRAMOD KUMAR TIWARY
| Commented
| 4 years ago
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One thing i liked about this article is the comment on retail (ones in which the consumer is dependent on someone for knowledge, the retailer has a chance of influencing the consumer to purchase a specific product.)this one of the resion i think...
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Rajiv Subramanian
| Commented
| 4 years ago
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Hmm.. are we talking about expressed vs. latent needs here. I would tend to disagree on the Apple example. In fact I would regard Apple as a much better marketeer. Their demand comes (quite strongly) from the consumer. I would see Apple as someone who...
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Insight: "An Archimedian explanation of Marketing" deleted from your view.
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(rate this)
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marketing branding concept mix
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Anurag Mitra
| Answered
| 4 years ago
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4A's or 4P's ....both are very similar in nature since larger objectives are common. Its different in a way that 4As are from the point of view of the Customers while 4Ps are from the point of view of the Vendor.
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Rajiv Subramanian
| Answered
| 4 years ago
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Theory propounded by Jag Sheth of Columbia University and Raj Sisodia of Bentley College. It tries to overcome somegaps in the 4P theory. http://www.businessworld.in/content/view/284/323 http://firmsofendearment.com/about/pdf/Interview%20with%20Raj%20...
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Jaygopal Raghavan
| Answered
| 4 years ago
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Dear Ravi I tried copy pasting the link to read through the 4A's but it says article not found. Anyways looking at it at the surface level, i feel that the 4A's are a rehash of the same old 4P's - Product, Positioning, Pricing, Promotion. If you...
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Answer: "Do 4 A's make a better marketing mix than 4 Ps?" deleted from your view.
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(rate this)
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This articles tries to explain marketing using an Archimedian concept from physics - the theory of levers. It also talks about demand flow and distribution flow. Like in levers (more specifically first class levers), the most effective force to lift a load (equivalent of establishing a brand) is the one that is farthest from the fulcrum (C F/Factory) in the effort arm (distribution chain). In other words the distribution chain and the demand are mirror images. Let me explain. The distribution chain is C F = Distributor = Wholesaler = Retailer = Consumer. Consumer: In this chain the consumer has the biggest say. When she demands, the rest of the chain has to comply. Retailer: The next most p...
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PRAMOD KUMAR TIWARY
| Commented
| 4 years ago
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One thing i liked about this article is the comment on retail (ones in which the consumer is dependent on someone for knowledge, the retailer has a chance of influencing the consumer to purchase a specific product.)this one of the resion i think...
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Rajiv Subramanian
| Commented
| 4 years ago
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Hmm.. are we talking about expressed vs. latent needs here. I would tend to disagree on the Apple example. In fact I would regard Apple as a much better marketeer. Their demand comes (quite strongly) from the consumer. I would see Apple as someone who...
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Insight: "An Archimedian explanation of Marketing" deleted from your view.
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(rate this)
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This articles tries to explain marketing using an Archimedian concept from physics - the theory of levers. It also talks about demand flow and distribution flow. Like in levers (more specifically first class levers), the most effective force to lift a load (equivalent of establishing a brand) is the one that is farthest from the fulcrum (C F/Factory) in the effort arm (distribution chain). In other words the distribution chain and the demand are mirror images. Let me explain. The distribution chain is C F = Distributor = Wholesaler = Retailer = Consumer. Consumer: In this chain the consumer has the biggest say. When she demands, the rest of the chain has to comply. Retailer: The next most p...
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PRAMOD KUMAR TIWARY
| Commented
| 4 years ago
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One thing i liked about this article is the comment on retail (ones in which the consumer is dependent on someone for knowledge, the retailer has a chance of influencing the consumer to purchase a specific product.)this one of the resion i think...
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Rajiv Subramanian
| Commented
| 4 years ago
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Hmm.. are we talking about expressed vs. latent needs here. I would tend to disagree on the Apple example. In fact I would regard Apple as a much better marketeer. Their demand comes (quite strongly) from the consumer. I would see Apple as someone who...
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Insight: "An Archimedian explanation of Marketing" deleted from your view.
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(rate this)
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marketing branding concept mix
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Anurag Mitra
| Answered
| 4 years ago
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4A's or 4P's ....both are very similar in nature since larger objectives are common. Its different in a way that 4As are from the point of view of the Customers while 4Ps are from the point of view of the Vendor.
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Rajiv Subramanian
| Answered
| 4 years ago
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Theory propounded by Jag Sheth of Columbia University and Raj Sisodia of Bentley College. It tries to overcome somegaps in the 4P theory. http://www.businessworld.in/content/view/284/323 http://firmsofendearment.com/about/pdf/Interview%20with%20Raj%20...
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Jaygopal Raghavan
| Answered
| 4 years ago
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Dear Ravi I tried copy pasting the link to read through the 4A's but it says article not found. Anyways looking at it at the surface level, i feel that the 4A's are a rehash of the same old 4P's - Product, Positioning, Pricing, Promotion. If you...
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Answer: "Do 4 A's make a better marketing mix than 4 Ps?" deleted from your view.
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