Rajiv Subramanian's Profile
Rajiv Subramanian | |
Project Manager | |
 | Marico Ltd.  |
Professional summary
FMCG Marketing and Sales, Management Consulting, Software Programming
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Current Experience:
Sales/BD Manager, Marico Ltd.
Previous: Associate/Senior Associate, Avalon Consulting
Software Developer, Caritor (formerly IT Solutions, now Keane)
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S. P. Jain Institute of Management and Research
K. J. Somaiya College of Engineering
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3.0 Years
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Branding, Entrepreneurship, Sales and Marketing, Retail, Consulting
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1
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Contribution score:(337 points)
- Contacts: 57 connections, 58 following, 2 followers
Rajiv Subramanian's Experience
| Current : |
Sales/BD Manager, Marico Ltd. |
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| FMCG/Foods/Beverage | ||
| India, Mumbai | ||
Working from 2007 | ||
Brief summary :
I am currently working on a project to increase the Hair Oil market share in UP and Uttarakhand. I handle a portfolio of 3 Hair Oil brands - Parachute Jasmine, Shanti Amla and Hair&Care. My work involves demand generation, trade activations and improvement in sales & distribution systems. | ||
| Previous : |
Associate/Senior Associate, Avalon Consulting |
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| Management & Strategy Consulting | ||
| India, Mumbai | ||
Worked from 2004 to 2005 | ||
| Previous : |
Software Developer, Caritor (formerly IT Solutions, now Keane) |
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| IT Services | ||
| India, Chennai | ||
Worked from 2003 to 2004 | ||
Rajiv Subramanian's Education
S. P. Jain Institute of Management and Research |
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| MBA/PGDM | |
| India | |
| From 2005 to 2007 | |
K. J. Somaiya College of Engineering |
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| B.Tech/B.E. | |
| India | |
| From 1999 to 2003 | |
Rajiv Subramanian's Expertise
Skills & interests :
Branding, Entrepreneurship, Sales and Marketing, Retail, Consulting
Years of Experience :
3.0 Years
Expert badges
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Industry
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Rajiv's communities
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13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
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12915 members, 153 jobs, 405 articles, 184 questions, 274 debates, 155 idea contests.
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3059 members, 98 jobs, 299 articles, 110 questions, 223 debates, 110 idea contests.
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Rajiv's
contributions
What is STR and PDO in AC Nielsen report and hows are they calculated? |
hey great points on this... my take is (more of a summary) 1) wall paintings are poorly planned and executed.. done more as one of the lesser important things (as far as thought required is concerned) of a marketing activation 2) they require to be... |
hey interesting points. esp the one about the chain advertising. in case of rejection as a selection criteria, wont the problem of selecting what to reject again lead to similar issue as seleciotn of media itself. Since the contribution of any single... |
probably one of the reasons is that the urban market itself has a lot of meat in it... then why take the pains of going rural. of course the hazaar thigns about infra and distributed population and et all exists. About the spurious manfacturer, they... |
Would want to know the effectiveness of wall paintings. I think wall paintings are used mindlessly. The problem is that consumers hardly notice them (esp when it is nowhere near the POS). Moreover, even if they do notice them they are hardly is... |
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