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The consumer electronics industry repeatedly attempts convergence, wherein every device acts as another device too. To give a simple example a mobile phone, which acts as a camera is a convergent device. In this age of convergence, the marketer is clearly confused. He designs the ideal convergence device, with a 100 functions, but the laws of marketing force him to convey just one USP Hence this article was born. Please read on for the complete article. It would be great to hear your point of view
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Rajiv Subramanian
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| 4 years ago
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Consumer uses selection and rejection criteria while making a decision. Find the selection criteria (USPs will emerge from them) and aviod rejection by giving more than minimum in the others.
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Ramesh Kumar
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| 4 years ago
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Ishwar, really amazing article!! Once again well done!! I agree with you marketing is now less about communication and more about engaging with your costumer. Successful marketers will be one who can create vibrant communities around their products. It...
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Abhinav Garg
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| 4 years ago
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excellent point Ishwar. But still I will say marketers should focus completely on the convergence part of the phone instead of emphasizing on benefits of individual features like camera, music system, GPS etc.. For example, one way of...
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Trends: "The Irony of a USP" deleted from your view.
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 ‘People buy brands not products’                                                   Jack Trout, author of Differentiate or Die. We are dealing with people’s money and life savings. People have emotions, fears, perceptions, concerns and questions. Insurance need to create awareness and educate the public of its role and responsibilities, the benefits and limitations, allay their fears, concerns and align perceptions and build relationships, trust, confidence and respect. Insurance is one of the pillars of the financial system of a country. One of its roles is to strengthen it and enhance its image. A positive brand perception and image of a country’s financial system will create confiden...
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Ramesh Kumar
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| 4 years ago
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Good Article
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Insight: "Need for Branding in Insurance " deleted from your view.
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I have seen LVDS signals as sine waves always, Is LVDS signal can be sqare wave also?
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Ramesh Kumar
| Answered
| 4 years ago
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With a square wave you only get information about the workings of the cable at a small collection of frequencies. When you send data, many frequencies you couldn't learn about are used.
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Answer: "Is LVDS signal can be square wave?" deleted from your view.
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Is vlsi technology better than any other technologies? Is it easier to implement?
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Ramesh.M
| Answered
| 3 years ago
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 The present invention utilizes VLSI image compression techniques which provides a significant savings in terms of required silicon area over a conventional implementation.
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Ramesh Kumar
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| 4 years ago
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Agree with Munish!! If you take the case of realtime video, there is nothing more paramount than speed.
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Munish Malhotra
| Answered
| 4 years ago
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VLSI is not just ease of implementation, it's PURE SPEED. VLSI basically means you can put EVERYTHING in one chip, and mass produce this chip that can do this one thing very fast, even if it's complicated stuff like video or image compression....
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Answer: "What is the use of vlsi in image compression?" deleted from your view.
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srimallikarjun
| Answered
| 1 year ago
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yes. but what type of integration do you need. you have mentioned only CAD.so what type of software ie. solid edge, solid works.Ug.Ideas. ther have some options so pls mention the software which you required to integrate first. Â
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Ramesh Kumar
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| 4 years ago
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What kind of data do you intend to send through CAD interface?
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Answer: "is there any body in the community aware of the CAD integration with SAP" deleted from your view.
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Ramesh Kumar
| Answered
| 4 years ago
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Mortgage revenues account for 1% of revenue for top 10 Indian IT firms and therefore there is not that big a impact at this point of time. But that could change if the housing slump triggers a broader recession, forcing price adjustments,...
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Answer: "Banks did not factor in risk adequately in their quest for growth after meltdown of 2000-01, not to mention the lending..." deleted from your view.
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Manish Mehta
| Answered
| 4 years ago
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Although they are into multiple areas and services too...even beyond capital markets...!
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Ramesh Kumar
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| 4 years ago
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Manish, Are you referring to SunGuard?
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Manish Mehta
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| 4 years ago
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That is the billion dollar question!!! But frankly why not - BFSI is a very large spread and there are many service providers with huge BFSI revenues. If you had asked this about a billion dollar capital markets services/billion dollar retail...
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Answer: "Billion Dollar pure BFSI IT firm: Will it be a reality?" deleted from your view.
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The consumer electronics industry repeatedly attempts convergence, wherein every device acts as another device too. To give a simple example a mobile phone, which acts as a camera is a convergent device. In this age of convergence, the marketer is clearly confused. He designs the ideal convergence device, with a 100 functions, but the laws of marketing force him to convey just one USP Hence this article was born. Please read on for the complete article. It would be great to hear your point of view
|
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Rajiv Subramanian
| Commented
| 4 years ago
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Consumer uses selection and rejection criteria while making a decision. Find the selection criteria (USPs will emerge from them) and aviod rejection by giving more than minimum in the others.
|
|
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Ramesh Kumar
| Commented
| 4 years ago
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Ishwar, really amazing article!! Once again well done!! I agree with you marketing is now less about communication and more about engaging with your costumer. Successful marketers will be one who can create vibrant communities around their products. It...
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Abhinav Garg
| Commented
| 4 years ago
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excellent point Ishwar. But still I will say marketers should focus completely on the convergence part of the phone instead of emphasizing on benefits of individual features like camera, music system, GPS etc.. For example, one way of...
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Trends: "The Irony of a USP" deleted from your view.
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(rate this)
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According to a recent report, more than 47 million .com domain names have been booked already. Hence its highly probable that you are unable to find your ideal domain name. So, Is the absence of a great domain name the end of the road for your business? Or do trends suggest that there is hope still. Read below for the complete story
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Ishwar S
| Commented
| 4 years ago
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Have just uploaded my new article "The Irony of a USP". One day earlier than promised :) Hope you guys like it
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Ramesh Kumar
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| 4 years ago
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Great, looking forward to your next article Ishwar.
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Syam Sunder
| Commented
| 4 years ago
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Ishwar, interesting article!! Its true great domain name is not the key differentiator. The key differentiator is the value proposition that your site provides to its users. Good thought process. Keep it up!!
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Trends: "Is there hope for the Imperfect Domain Name" deleted from your view.
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COMMON PROBLEMS IN IT ORGANIZATION Strategic Planning / Portfolio ------------------------------ a .Holistic Thinking Missing in Organization b. No Comprehensive Document or Portfolio that links Organization Projects and goals to Strategic Plan c. List of Ideas in Strategic Plan not Sequenced d. Missing Link between Strategic Planning and Project Management e. Imbalanced Project Portfolio - Right Mix of Projects (Market vs Supply Side) Unavailability BAD PMO Models -------------- a. PMOs are 100 % IT Resourced not from all Disciplines b. PMOs Authoritative Models threat to PM/Stress to PM THROUGHPUT VS COST MODEL -------------------------- a. Management not keen on Through Put Model and foc...
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Ramesh Kumar
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| 4 years ago
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Ranjith, very informative comments!! Great to know about different PMO models. Thanks for your comments. Keep it up.
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RanjithKumar Panjabikesan, PMP
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| 4 years ago
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Dear Ramesh, Yes you are right, but please note that there are various PMO Models in the order of Worst to Best as follows. (Authoritative Model, Coach Model,Project Repository Model (Low Value Model),Enterprise Model (Strategic Model for Central...
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Insight: "COMMON ISSUES IN IT ORGANIZATION" deleted from your view.
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