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Ravi Sahu Sr. Media Research Analyst- Media, Audience Measurement & Analytics Pvt. Ltd
 
Ravi Sahu's Profile
Ravi Sahu
Sr. Media Research Analyst- Media, Audience Measurement & Analytics Pvt. Ltd
Audience Measurement & Analytics Pvt. Ltd
confidential
confidential
Mumbai, India
Toostep 
Professional summary
Ravi Sahu's Experience
Current :

Sr. Media Research Analyst- Media, Audience Measurement & Analytics Pvt. Ltd

Advertising/PR/MR/Events
India, Mumbai

Working from 2008

Brief summary :

ü  Detailed viewership analysis and presentation to clients on TV viewing habits of people across various genres – Entertainment, News, Music and Sports events.

ü  Keep a track of Television audience preferences, television program performances, TV Channel performances, etc.

ü  Post evaluation of campaign pertaining to the brand target groups and suggesting relevant media insights.

ü  Handling research department with a team of 5 & coordinating with Journalists for Press Releases

ü  Supporting sales personnel in client presentation for pitching.

ü  Software Known: TC Reporter (aMap’s viewership software), Log-Rhythm (aMap’s media planning software); Media Express (TAM Media)

ü  Closely involved in the development of aMap’s media planning softwares.

Previous :

Media Coordinator, IND Advertising

Advertising/PR/MR/Events
India, Mumbai

Worked from 2007 to 2008

Brief summary :

ü  Taking media & creative briefs from clients

ü  Planning and budgeting of campaigns

ü  Briefing creative team on artwork based on the communication objectives of the client.

ü  Coordination with client and the media house for the execution of plans and release of the campaigns.

ü  Coordinated with international clients like Fujitsu and Logitech.

Previous :

Client Servicing executive , Ankit Advertising

Advertising/PR/MR/Events
India, Mumbai

Worked from 2005 to 2006

Brief summary :

Meeting clients for business development. Designing of artwork. Coordinated with client and the media house for the execution of plans and release of the campaigns.

Ravi Sahu's Education

K.C College, Churchgate

PG Diploma
India
From 2005 to 2006
Brief summary :

Post Graduate in Advertising & PR (Specialization in Media Planning)

Maharashi Dayanand College, Parel,

Bachelor of Mass Media - BMM (Advertising Stream)
India
From 2002 to 2005
Brief summary :

Bachelor of Mass Media (Advertising Stream)

 
 
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Ravi's communities
13790 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.
7792 members, 71 jobs, 705 articles, 199 questions, 1594 debates, 379 idea contests.
9819 members, 34 jobs, 563 articles, 220 questions, 904 debates, 248 idea contests.
Ravi's contributions
transfer their politicians here and transfer our politicians there. problem will be solve calmly :)
Yes, if you camparing them in their own respective stream. As Rakhi Sawant is reckless by nature in entertainment then Mayawati upcousre is also reckless in nature in politics, eventually they both are behaving for big bucks :)
Yes, New people must get opportunity to take charge and this is possible only by retirement of old politicians. Our Prime minister (almost) were and is above 65 yrs old :) and others important position too hold by old people. I don't blame them for any...
Every Advertiser want to place themselves in the consumer's mind therfore they usually advertise and spending huge during big events like IPL or other huge promoted events. They spend huge to attract more eyeballs, therefore plenty of brand using...
Salman's image is the macho man in the market and hence he endorsed relevant image product like under garment, red tape shoes and he also endorsing bicyling. I think wheel campaign using his fame to attract eyeballs whether its converted into sales or...
 
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