| Current : |
Area Sales Manager, IFB Industries ltd |
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| Indore, KOLKATA | ||
Working from 2007 | ||
Brief summary :
Currently working as Area Sales Manager in IFB Industries ltd, Indore, since May 08. GlaxoSmithKline Pharmaceuticals-Baroda since Aug07 GlaxosmithKline Pharmaceuticals-Jaipur since Jan07 Glaxo Welcome-Cooch Behar-West Bengal since Jul00 AREA BUSINESS MANAGER Effectively develop institutional sales and achieve the sales and the revenue targets. Identify, make inroads and develop business through close and incessant interaction with the CMEs, developing and managing KOLs and KBLs, key person of leading institution. Lead and mentor a team of medical representatives to achieve the defined targets and ensure optimum performance. Establishing effective communication and coordination between the team and the distributors. Accountable for ensuring the achievement of the monthly/quarterly/yearly sales targets. Conducting Brand Building Activities like- conducting CMEs, campaigns. Maintaining the stocks of products at the CFA and looking after sales and business development. Planning and executing promotional activities to promote the growth of medical products in order to achieve pre set sales primary and secondary sales targets. Developed strategies for enlarging the core market base of the company based on market research data. Met doctors and medical professionals for brand development, generating new business in the form of prescriptions. Effectively coordinating with the regional sales coordinators regarding promotion of sales and brand awareness. Exploring and monitoring market trends for establishing new channel partners to get new business opportunities and developing new as well as existent markets for higher levels of sales and revenues. Developing competitive business development and sales strategy, uncovering/ creating new opportunities, identifying dynamic and flexible solutions and managing account activity. At IFB responsible for managing the sales of both the domestic home appliances and the industrial units. For the domestic appliances develop different channels like the dealer network, modern multi location chain retails and corporate sales. Developing marketing plans and conducting BTL activities and other marketing activities. For the industrial units keeping liaisons with different consultants like the builders, kitchen consultants, suppliers and generating leads, giving quotations and closing the sales. | ||
| Current : |
sales and marketing, IFB Industries Ltd |
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| Consumer Durables | ||
| India | ||
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Brief summary :
I had moved from a MNC pharmaceutical giant to this little known niche matker Indian player in consumer durables. At first instance it was a shock for me to see budgeting in every smallest activity we undertook. But gradually I had come to appreciate this in many if not all the aspects. I also found that how good quality proudct coupled with good services create a market for itself without doing much of ATL activities. Overall this has been a full learning session- I have gained insight into budgeting, running a branch or unit independently , the statutary obligations, labour laws, logistics everything. I cannot appreciate some of the things which I feel the organisation can improve upon- 1. Conducting a sales meet. 2. Communicating with those lower in the ladder and motivating them. 3. marketing decisions like introducing right products/ pricing and brand buidling. Overall this is a good house and with healthy work environment. | ||
| Previous : |
Area Business Manager, GlaxoSmithKline |
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| Biotechnology | ||
| India, Jaipur | ||
Worked from 2006 to 2008 | ||
| Previous : |
Medical Rep., GlaxoSmithKline |
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| Pharmaceuticals | ||
| India, Siliguri | ||
Worked from 2000 to 2005 | ||
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Brief summary :
Covered North Bengal & Bhutan. Enjoyed working in sales and learnt insights into pharmaceuticals sales and marketing. Became a superstar performer and got elevation | ||
| Previous : |
Territory Manager, Cadila Pharmaceuticals Ltd |
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| Pharmaceuticals | ||
| India, Kolkata | ||
Worked from 1999 to 2000 | ||
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Brief summary :
As a front line sales person for speciality team covering entire South Bengal | ||
| Previous : |
Field Officer, Cadila Pharmaceutical Limited |
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Worked from 1999 to 2000 | ||
Brief summary :
Previous Work Record Cadila Pharmaceutical Limited-Calcutta May99-Jun00 Field Officer KEY ACHIEVEMENTS and RECOGNITIONS Continuously achieved the sales targets from 2000 to 2005. Got selected for the special Hospital Selling Excellence Program , for two days it aimed at imparting some very useful skills to work in To TILLs competitive environment. Gained immense product knowledge and first hand experience of the job. Awarded membership of the Super Star Club, Previledge Club in the year 2002 and attended the super star ceremony with spouse at Bangkok. Received promotion as Executive in the special team named VEGA, which was launched for promoting the flagship brands of the company. Successfully motivated the teams at Hyderabad and Calcutta and had zero attrition. Hold the credentials of building a strong franchise with the cardiologists at Calcutta. Played a vital role as executive based at Ahmedabad and covering Baroda and Surat successfully got orders from institutions like ONGC, IOC, and KRIBHCO. Effectively developed close relationships with all the cardiologists and got good support from them. This was a new specialty for GSK and the company did not have much franchise with the cardiologists. As Area Business Manager successfully handled the pilot project with Apollo Hospitals - the first Disease Management Project - BREATHE EASY. Directed and conducted ongoing training with stress on long term employment and quality process. Successfully developed business plans, set out disbursal and collection targets and ensuring adherence to them. Attained strong track record of generating extraordinary sales performance in fiercely competitive scenario. Facilitated a team approach to achieve organizational objectives, increase productivity and developed employee morale. Significantly impacted Dermatological portfolio of the company and the territory grew from sales of 6 lacs /month to 18 lacs/months. Major brands handled were T-bact, Tenovate, and Eumosones and successfully launched other brands. Instrumental in progressing to the Derma Team, based at Baroda and covering South Gujarat and Saurashtra, with a team of six Medical Representatives and two Task force Executives, in Aug07. Dealt with the wide gamut of all super specialists like Cardiologists, Pulmnologists, Intensivists and worked in all the major hospitals like B.M.Birla, Apollo, Suraksha, AMRI and others in Calcutta. Gained varied experience in handling the pride portfolio of the company- the injectable antibiotics i.e. Augmentin, Fortum, Timentin etc. The territory included Jaipur city, Alwar and Kota HQs. At IFB took initiative to develop the up country market and to do so developed new channel partners and conducted marketing activities there . Within two months developed more than 100 leads and quotations were submitted for 20 plus and closed sales for 3 industrial units. | ||
Presidency College, Kolkata |
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| B.Sc | |
| India | |
| From 1994 to 1997 | |
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Brief summary :
The instituition changed me totally. Gave me an intellectual angle, a vision. The lesson was "Stive for Excellence". | |
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13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
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10207 members, 379 jobs, 894 articles, 282 questions, 934 debates, 319 idea contests.
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9819 members, 34 jobs, 563 articles, 220 questions, 904 debates, 248 idea contests.
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I would go for yes because both companies are customer focussed and believe in developing brands and concepts. they have done so in past though singularly. So this is perfect tie up. |
Simply because of the number of clicks google gets as compared to facebook |
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Malls have beocme todays garden, ,meeting place, recreation centre and what not. where else would sthe city dweller go for entertainment today. so this is sthe best place to woo the customers..and thanks they are doing that good for us marketeers. |
lovely and very useful. Thansks for such a beautiful piece. |
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ravi vyas, sales and marketing, IFB Industries Ltd
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ravi vyas, sales and marketing, IFB Industries Ltd
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4
(1,124 Points)
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6
(5,304 Points)
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58
(8,004 Points)
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8
(5,352 Points)
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