Ravinder Saini, sales manager, Chevron - Profile & Expert Views of Ravinder Saini, sales manager, Chevron

Ravinder Saini's Profile

Ravinder Saini
sales manager, Chevron
	Chevron confidential confidential New Delhi / NCR, India

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Professional summary

Current Experience: sales manager, Chevron
Previous: CHEVRON LUBRICANTS INDIA PVT. LTD
PREMIUM DAIRY FROZEN FOODS PVT. LTD
Years of Experience :

11.0 Years
Skills & Interests (keywords):

Sales And Marketing,Channel Management,Retail Sales
Contribution score:

(48 points)
Contacts: 1 following, 1 followers

Ravinder Saini's Experience


Current :	sales manager, Chevron
	Oil & Gas
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Previous :	CHEVRON LUBRICANTS INDIA PVT. LTD

	Delhi
	Worked from 2007 to 2011
	Brief summary : CHEVRON LUBRICANTS INDIA PVT. LTD., (From March 2007-Till Date ) A Fortune 6 Energy company working in 188 countries across the globe.(www.chevron.com) TSM (Retail Sale) based at Delhi and in charge of Delhi,Western UP and Uttaranchal Job Responsibilities include: Plan and Manage Lubricant Sales in Assigned Territory and to work as profit centre head. That Includes: . Deliver Volume, Sales Margin and OPEX commitment. . Sustaining profitability by selling right mix of SKUs. . Control on credit exposure. . Formulation of local schemes and tie-ups. . Coordinate Chevron India Distributor Program . Motivate, Mentor and Coach a Strong Sales Team. . Institutionalization Of Sales Process and C and FA Management. ACHIEVEMENTS . Expanded the Retail Distributor network. Managing a network of over 9 distributors (Appointed 5 of them) with more than 1200 active dealers in these territories which resulted in total turnover increase from 45 lacs to 1 crore per month. . Contributing 25% volume to total volume of Northern Region. . Significantly increased the Lubricant volume from 32 KL PM to 74 KL PM. . Organized aggressive sales promotion activities such as Mechanic Shop Meet, Free Service camps, etc. . Got RECOGNITION and AWARD for best performance of distributors in 2008. . Recognised as High Potential Employee of the company. . Effective credit control by bringing 7 distributors to ZERO credit and rest to 18 days. . Selling premium products Delo400,Delo Gold in Diesel segment and Havoline Energy in petrol segment. SAINT GOBAIN GLASS INDIA LTD., (MARCH 2001-MARCH 2007 ) 6 years A fortune 500 company glass company with 80 th ranking. Worked as Sales Officer looking after Delhi Retail Sales and enjoyed 4 promotion in six years KEY JOB RESPONSIBILITIES: Full responsibility for sales and marketing of Float Glass (Clear, Tinted, Mirror and Reflective) in Delhi. JOB PROFILE: . DEALER MANAGEMENT, EXPANSION AND RETENTION - Enhancing network for primary sales and responding to dealer aspirations with effective motivational inputs. . SALES TEAM MANAGEMENT - Managing a team of 2 MDOs. Ensuring a target achievement through regular monitoring of the Sales Team. . FORECASTING AND INDENTING-To anticipate future sale and forecast so as to deliver optimum product mix . BRAND BUILDING AND PROMOTIONS and VISUAL MERCHANDISING - Frequent visit to architects and builders and promotions through Carpenters/Architect/Fabricators meets . PRICING AND MARKET RESEARCH. Anticipating trends and competitive action and deciding about the pricing in the region. . PROJECTS- Frequent visit to architects and builders to convince them about Saint-Gobain and in turn generation of volumes through dealers. . SCHEMES- Promoting end consumers scheme like Inside Pack Offer, Diwali Dhamaka, Swarnvarsha, New Year Bonanza and various others. . CREDIT CONTROL Achievements: . Handled 1020 glass retailers of Delhi thus made the strong network. . Brought the outstanding down from 90 days to 20 days by selling in cash and through channel finance. . Converted 58 top retailers to dealers of the company thus shifted the power balance from wholesalers to retailers as the sales from them constituted 45% of the territory i.e Rs 1.75 cr per month.
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Previous :	PREMIUM DAIRY FROZEN FOODS PVT. LTD

	Delhi
	Worked from 2002 to 2003
	Brief summary : . Highest sale of value added products that are reflective glass and mirror in year 2002-2003, 2003- 2004, 2004-2005 and 2005-2006 PREMIUM DAIRY FROZEN FOODS PVT. LTD., (July1999-March2001), 1 year 9 months (A Rs.10 crore Delhi based Ice Cream Unit) Worked as Marketing Executive at FREEKON ICECREAM RESPONSIBILITIES: Full responsibilities for Sales and Marketing of the ice-cream in the West and North Delhi. JOB PROFILE: . Developing the major accounts like Wimpys, Dasaparksha, Salwan Public School, Railways, Hotel Nikko, Hotel Crown Plaza, and Parliament etc. . Channel management in the above territories i.e. supervising the distribution networks and appointing dealers and vending distributors for the products. . Looking after institutional sales such as restaurants, parlors, schools, caterers, hospital etc. ACHIVEMENTS: . Vending of the ice cream was started in three different new areas. . Agreements were signed with various prestigious schools, hotels and restaurants for selling ice cream in the campus and caterers base was increased. ANKA INDIA LTD., (Aug 1998-June1999) 10 months Worked as Marketing Executive with the company manufacturing shoe soles RESPONSIBILITIES: Full responsibilities for business activities of product line in the shoe sole with the following: TPR, PVC and PU in: Agra, Delhi and Mumbai. JOB PROFILE . Developed and handled major accounts like BATA, LABELLA, HOLYFIELD, RED CHIEF, WELCOME, LEE COOPER to name a few. . Identification and qualifying the prospects in the export marketing segment for business development. . Channel management and building a distributor network co. ACHIVEMENTS: . Achieved 100% of the assigned target for the year 1998-99. . Developed various major customers for the company generating 30% of the total revenue of the assigned territories. . Developed retail market in MUMBAI and AGRA region as an alternate channel for business.
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sales manager, Chevron

CHEVRON LUBRICANTS INDIA PVT. LTD

Worked from 2007 to 2011

PREMIUM DAIRY FROZEN FOODS PVT. LTD

Worked from 2002 to 2003