
A place where you can share & give ideas & solve problem.
| Tags: | Retail/Operation |
| Category: | Business Area |
| Industries: | Retail Chain/Logistics |
| Functional Areas: | Innovation |
| Moderation: | All Members |
| Visibility: | Everyone |
| Members: | 285 |
| Jobs: | 23 |
| Articles: | 33 |
| Questions: | 21 |
| Debates: | 21 |
| Idea Contests: | 16 |
Topic of the week : The perilous process of naming brands, products, and companies
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Naming may be the most fascinating aspect of branding. A little...
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Daily we are seeing news like why there is no 100% FDI in Multi-brand retail, there are many who are opposing like there should be no 100% FDI as it will affect Indian retailers a lot, but are we only seeing the affects of 100% FDI in multi-brand...
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0 referals, 1 ideas, 0 views
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Lately there is a lot of ambush marketing happening, remember the HUL and P G the shampoo ambush marketing campaign, then the RIN and TIDE campaign, and many, but lately the instances are becoming more with lot of Ambush marketing happening. If a...
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0 referals, 1 ideas, 0 views
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I believe Marketing and advertising differs from region to region, there can't be a single strategy for the whole of India, as one marketing strategy will not work in other region as there might be a total disconnect interms of the whole concept or an...
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803 referals, 6 ideas, 48 views
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The boom in the Indian economy has led to the rise of a new affluent middle and upper-middle class who have a large spending power.There has been an increase in the numbers of cars on the road and the reach of telephones. People are lapping up FMCG...
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0 referals, 1 ideas, 0 views
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The landscape for brands is undergoing a transformation. While media is proliferating from one channel to multiple channels and one screen to multiple screens, brands are now required to shout louder to get consumers’ attention in this age of the...
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0 referals, 3 ideas, 68 views
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Social media sites will help us to find right people and discuss about the topic particularly. No possible in Hiring high profile people and sharing knowledge to every one..
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0 referals, 17 ideas, 786 views
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Promotional events will attract customer to visit our outlets..And Customer relationship will convert customer visit in to sales and makes customer to become repeat customer. Indian marker is not an Organised market..So'the above is the better option.
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7 referals, 3 ideas, 42 views
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Green is the new mantra we have a treasure of herbs their know how from our culture/literature ancestors. Many Indian companies are doing fine with it like VLCC, Shanaz Husain etc. Globally there is a huge awareness now its time to make hay.
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54 referals, 4 ideas, 96 views
6 referals, 2 ideas, 28 views
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The kirana store guy knows you, your family and your tastes...surprisingly so does the luxury brand seller !! Everybody loves to buy from someone they have known for a long while and someone they can trust .
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