Saravanakumar Sridhar's Profile
Saravanakumar Sridhar | |
Media Buying Executive/Manager, Student | |
 | Student  |
Professional summary
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Current Experience:
Media Buying Executive/Manager, Student
Previous: Quebecor Media , Toronto ,
part time Online Media Manager, EventH Digital Ads
Team Lead, ,
Associate, Zenith Global Consultancy Limited
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0.0 Years
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TV Buy, Radio Buy, Media Plan
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Contribution score:(40 points)
- Contacts: 7 following, 1 followers
Saravanakumar Sridhar's Experience
| Current : |
Media Buying Executive/Manager, Student |
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| Advertising/PR/MR/Events | ||
| India, Chennai | ||
Working from 2009 | ||
| Previous : |
Quebecor Media , Toronto , |
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| Canada. | ||
Worked from 2009 to 2012 | ||
Brief summary :
SUN TV, Affiliated to Quebecor Media, Toronto, Canada. May 2009-present Role: Media Research Placed as a media research specialist after recruited and completed the internship/training. Projects/Assignment: Social Media Marketing Need to promote SUN TV brand through social media and engage the viewers to the station. Researched each social network relating to the SUN TV target demo and created priority list and strategies. Research and Media Plan for a well established Home renovation store. This is project is to create a media plan for a furniture brand. It includes the research about the brand performance in the region of Ontario, Target, and demography, psychography, retail habit, Media habit and top programs of the target on SUN TV. Individual program research Each program audience on SUN TV will be scrutinized to sketch their character like viewing habit, demography, purchase habits etc. This character sketch will be charted to find the brand which would benefit much if advertised in that particular program. This also helps in creating promotional packages. On-going research requests and posting Performance of a campaign will be measured using average minute audience, reach and other data that will be researched and charted. Actual ratings will be compared against the promised ratings; it also includes the bonus spots provided. | ||
| Previous : |
part time Online Media Manager, EventH Digital Ads |
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Worked from 2009 to 2009 | ||
Brief summary :
EventH Digital Ads, 2009-2009 Role: Freelance Media Manager Working as a part time Online Media Manager on Weekends. Responsibilities include: Create Online Media Plan Creating and Optimizing PPC campaigns. (Google Adwords) Providing suggestions for Landing page optimization . Drive Targetted Traffic to the websites. | ||
| Previous : |
Team Lead, , |
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| Chennai | ||
Worked from 2005 to 2008 | ||
Brief summary :
Hurix System Private limited, Chennai, India. 2005-2008 Last role Held: Project Lead Joined as a Project trainee in 2005 and worked in flash based production projects. Promoted as Team Lead the next year. Worked as project lead before leaving the organization for the higher studies Responsibilities include: Optimizing and automating the development process. Ensure that project resources (Human and Technical) receive any necessary training and are used effectively. Measure and monitor progress at clearly defined points in the process to ensure that the project is delivered on time. Create and maintain project related measurement reports in MS Excel. Client engagement and interaction. | ||
| Previous : |
Associate, Zenith Global Consultancy Limited |
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| Chennai | ||
Worked from 2004 to 2005 | ||
Brief summary :
Zenith Global Consultancy Limited, Chennai, India. 2004-2005 Last role held: Associate Multimedia Worked in flash based CBTs which also involve 3d animation. Had to move to Hurix for higher challenging projects. Responsibilities include: Developing UI interface for the CBTs in flash Creating 3d animations to explain operations Ensure that the final product met its established requirements and error free Achievements A successful onsite co-coordinator Received high level of satisfactory feedbacks from client for service provided. Ability to adapt in a demanding, fast-paced environment. Approved Peer tutor for PMB crosstab, Micro TV and Excel at Centennial College. SUN TV Canada 4.0 Media research 4.0 Hurix Systems Pvt Ltd 36.0 Project Lead 3.0 Team Lead 6.0 12.0 6.0 Software Programmer Trainee 3.0 6.0 Zenith Global Consultants Ltd 12.0 Associate Multimedia 3.0 9.0 SUB-TOTAL 0.0 0.0 0.0 0.0 3.0 12.0 12.0 12.0 8.0 3.0 50.0 30% SOFTWARES (in months) Online tools (Google adwords, Omniture, Google Analytics) 6.0 6.0 BBM Micro TV 3.0 4.0 7.0 Infosys 8.0 8.0 Comscore 7.0 7.0 MS Office (PowerPoint, Excel, Word) 12.0 12.0 12.0 12.0 12.0 10.0 70.0 Graphic Design 6.0 12.0 12.0 12.0 12.0 6.0 1.0 61.0 SUB-TOTAL 6.0 12.0 12.0 12.0 12.0 6.0 5.5 26.5 35% | ||
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Saravanakumar's communities
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9819 members, 34 jobs, 563 articles, 220 questions, 904 debates, 248 idea contests.
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140 members, 2 jobs, 22 articles, 43 questions, 0 debates, 0 idea contests.
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274 members, 5 jobs, 37 articles, 43 questions, 33 debates, 21 idea contests.
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Saravanakumar's
contributions
Social Media allows you to connect with your target more efficiently. Social media’s transparency can be amazingly beneficial, and your business faces a decision about next steps. "Brand is no more what you say what it is, It is what the consumer... |
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