Create knowledge
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(rate this)
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Nokia
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Tata
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ujjval jain
| Supported idea
"Tata"
| 1 year ago
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,,,,
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Saravanan Rajenan
| Supported idea
| 2 years ago
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Yes Mihir Reliance they not only made money for themselves they also created it for others, so what they did was phenomenol and With Reliance having hold on most of the businesses in India is name to reckon with other than that then comes the TATA...
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Paresh.Khanchandani
| Supported idea
"Nokia "
| 2 years ago
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For me Nokia is the Trusted brand I am using Nokia product from my school days !! The customer support of Nokia is very good and i feel the value for money .....
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Ideate: "Which in your view is the most trusted Brand?" deleted from your view.
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(rate this)
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Forego of Market Activity
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Target Customer
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AMISH
| Added idea
"Right projection of idea for Promotion of Brand"
| 11 months ago
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In view of the economic depression, products that have value are sought after most. So here the brand promotion comes into play, projecting the product or the brand as most value adding one and giving you the most effective return on your...
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Snehashis Basu
| Supported idea
"economic & effective ways to promote the brand ,"
| 2 years ago
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I fully agree with the idea as promotion is most important in case of branding and maintain the market presence. In present context of receission promotion should not be only effective but at the same time it should be economical.
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solomon prabakar
| Supported idea
"Forego of Market Activity"
| 3 years ago
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The mandra for brand management during recessionare:Â generate trial, increase usage, look for newer opportunities and increase market coverage all these things should be done without increasing the existing resources Â
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Ideate: "Brand Management in Recession" deleted from your view.
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(rate this)
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Recall Value
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Competitive market
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Vaibhav Gaikwad
| Added idea
"Recall Value"
| 3 years ago
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Rather than spending on more campaign design the amount should be spend on recall value of the product.
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Saravanan Rajenan
| Added idea
| 3 years ago
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Take into consideration the market share of the product if it has larger market then the amount spend need not be high.
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Ideate: "Things to remeber for an Ad" deleted from your view.
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(rate this)
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Brand
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7
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4
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Value
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Biranchi Narayan Acharya
| Argues in support of
"Value"
| 2 years ago
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For me it always value. But anlysing value its evalution is itself a science without proper technology, tools knowledge it is always difficult to ascertain the value. Thus for a quick decision barnd sometimes get preference due to acknowledgement...
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Shiuli Mukherji
| Argues in support of
"Brand "
| 3 years ago
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 When you make any product into brand, an invisible equity gets attached with it this is much bigger than the sale of brand this is value. Example Cola is product, Coke is the Brand, $ 60 billion is the value. The objective of any branding...
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Jaygopal Raghavan
| Argues in support of
"Brand "
| 3 years ago
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nope i dont agree with Arvinds argument on this because Xerox didnt fail for lack of values. Xerox failed because of its pricing and perceived brand value. Because it was an innovator in the category, it took the liberty of taking the customer...
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Debate: "Brand or value" deleted from your view.
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(rate this)
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Yes
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6
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2
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No
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Neelima Pandey
| Argues in support of
"Yes"
| 3 years ago
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in my opinion ,Very simply put: There is good design, and there is bad design. A bad design cannot be saved by a gimmicky 3D effect and in the same breath, a good design can very easily be ruined by it. 3D effects should only be used in the event...
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Parth Singh
| Argues in support of
"No"
| 3 years ago
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I think 3D logos are a natural evolution of Corporate Identity design, caused by new technologies we could not use before to express Brand Identity.But the key point to decide whether to create a 2D or 3D logo is Brand personality and values.If we...
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Debate: "Are 3-d logos ruining or revolutionizing Logo Design?" deleted from your view.
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(rate this)
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Yes
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4
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3
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No
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santosh kumar
| Argues in support of
"Yes"
| 2 years ago
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In the automobile sector, India has many companies that have partnered with world majors that have helped them gain important knowledge. Also presently many indian brands e.g.- M M, TATA etc are being exported to Middle east , SA with plans for...
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Saravanan Rajenan
| Argues in support of
"No"
| 3 years ago
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In my opinion,, India is not a quality conscious market. Masses buy cheap stuff and very few go for quality here. India can make quality stuff but price war with China is tough. China, with a good manufacturing infrastructure, is hard to beat...
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Debate: "Can 'Made in India' beat China?" deleted from your view.
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(rate this)
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Yes
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3
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2
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No
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Neelima Pandey
| Argues in support of
"Yes"
| 3 years ago
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Yes, looks like Bollywood is slowly beginning to come out of the 'formula rules' shadow. And it is a good thing and it allows talented filmmakers to experiment with original ideas, scripts, sets and stories. Movies in the last two years have been...
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Saravanan Rajenan
| Argues in support of
| 3 years ago
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hi, I don't believe formula film is dying as of yet. What has changed is the economics of film making. If a film has to make money, then it has to sell to the audiences in big cities and abroad. The new film makers don't really bother about rural or...
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Debate: "Is formula for Brand film dead?" deleted from your view.
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(rate this)
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1
Use your employees to promote
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Don't be a friend as well as promoter at the same time
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Neelima Pandey
| Supported idea
"Use your employees to promote "
| 3 years ago
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Well first you have to market your product to your company (employees, clients,stakeholders ) so that word of marketing can be more effective and increase your sales volume later on because they will market your product as well.
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Arvind Shastry
| Added idea
"Use your employees to promote "
| 3 years ago
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Well pass on your positive attitude towards your employees, by using them to promote things the way you want would help create a positive circle of influences, thereby increasing sales. When you use them, you have to share your ideas with them,...
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Ideate: "How to brand your business through Word of Mouth Marketing ?" deleted from your view.
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(rate this)
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Yes
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2
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3
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No
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Venugopal K
| Argues in support of
"No"
| 3 years ago
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is a pity that with a population of over 1 bn we only have handful of people that have made a mark. Instead of babbling over others' achievements, it is important to know where you stand, what you can do for others. All heroes are not necessarily...
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Neelima Pandey
| Argues in support of
"Yes"
| 3 years ago
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Well, instead of working hard to succeed, we always try to bask in reflected glory. Our leaders, when they fail in political areana, try to enter every space be it - education, religion, development, industry, science, sports and surely mess it...
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Debate: "Anything Indian Brand works for us?" deleted from your view.
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(rate this)
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Favour
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3
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4
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Against
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jyoti sethi
| Argues in support of
"Favour"
| 2 years ago
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Mostly all speciality stores are popular by its retail name , it depends so much on the format of the store.
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Saravanan Rajenan
| Argues in support of
| 3 years ago
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Many retail chains like incase of bakery stuff has got their image through their retail name.
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AdrianStevens
| Argues in support of
"Against"
| 3 years ago
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To add to what Chankant has posted one has to be clear with the question. Their are two issues here in retail - one the retail brand itself as in the banner under which the chain performs with its unique proposition and the other is the concept...
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Debate: "Retail industry and brands" deleted from your view.
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