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saurav mallik Brand Management and Activation, Spencer's Retail Limited
 
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1 Own and take responsibility of one tree by every one Indian
2 Green India - Corporate Advantage + Societal Benefit (Must for everyone)
anup bagla  |  Supported idea  "Form a group & implement these wonderful ideas!"  |  2 years ago
Let us popularize use of Bicycles on Sundays and holidays and Government declare holiday for petrol pumps on Sundays/holidays   Let all the schools hold Nature and Environment retreat for 2 weeks in Nature park and students given assignment on...
saurav mallik  |  Supported idea  |  2 years ago
Well like any other campaign some NGO or Govt.(as it has done with Incredible India) has to promote it as a marketing campaign.Sp u need effective creative,brand associations,fimstars and cricketers who will endorsde the idea.You also need to educate...
Rashmi koul  |  Supported idea  "Own and take responsibility of one tree by every one Indian"  |  2 years ago
If every human being will take responsibilty of green india by planting trees,India will be pollution free soon.
 
 
Ideate: "How can we implement "Green India"?" deleted from your view.
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Raghu Kastury  |  Answered  |  2 years ago
Effective IT solutions will bring the following benefits, that will give definitive edge over competetion 1. Customer will have pleasant experience while billing mainly and sometimes if the store has very advanced in store solutions like live...
 
 
Answer: "Would like to know how does effective IT SOLUTIONS CAN HAVE A GREAT EDGE OVER YOUR COMPETITORS IN RETAIL?" deleted from your view.
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1 insufficient market info about consumers need want and demand, poor suppy chain methods, high real estate cost,
2 Lack of strategy, focus, standardization and Planning
ujjval jain  |  Supported idea  "insufficient market info about consumers need want and demand, poor suppy chain methods, high real estate cost,"  |  2 years ago
Discounts, promotional activities, offers these are only tools for some specific time, product or for buyers, that keeps the momentum of trade. One should always understand the basic needs of his/her target customers. From my experience being a...
saurav mallik  |  Added idea  |  2 years ago
Most of the retailers jumped the retail bandwagon to expand fast fast and fell flat .They did noty care about unrealistic rentals and went ahead without a good supply chain ,hence they fell flat.Secondly everybody wants to sell sasta ,so there is no...
Mohan Murari  |  Supported idea  "insufficient market info about consumers need want and demand, poor suppy chain methods, high real estate cost,"  |  2 years ago
Yes, the malls should make people aware and also the companies and brands who have their stores in these malls. A common man who shop in neighbourhood stores or a kirana store would always feel that the prices in these malls could be higher. so...
 
 
Ideate: "What faults do you see in Organized Retail sector ?" deleted from your view.
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1 insufficient market info about consumers need want and demand, poor suppy chain methods, high real estate cost,
2 Lack of strategy, focus, standardization and Planning
ujjval jain  |  Supported idea  "insufficient market info about consumers need want and demand, poor suppy chain methods, high real estate cost,"  |  2 years ago
Discounts, promotional activities, offers these are only tools for some specific time, product or for buyers, that keeps the momentum of trade. One should always understand the basic needs of his/her target customers. From my experience being a...
saurav mallik  |  Added idea  |  2 years ago
Most of the retailers jumped the retail bandwagon to expand fast fast and fell flat .They did noty care about unrealistic rentals and went ahead without a good supply chain ,hence they fell flat.Secondly everybody wants to sell sasta ,so there is no...
Mohan Murari  |  Supported idea  "insufficient market info about consumers need want and demand, poor suppy chain methods, high real estate cost,"  |  2 years ago
Yes, the malls should make people aware and also the companies and brands who have their stores in these malls. A common man who shop in neighbourhood stores or a kirana store would always feel that the prices in these malls could be higher. so...
 
 
Ideate: "What faults do you see in Organized Retail sector ?" deleted from your view.
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Good for the economy 
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 Bad for the economy
saurav mallik  |  Argues in support of  "Bad for the economy"  |  2 years ago
Our society is not matured enough to understand what organised retail can do for the betterment of the country.They see it as a evil force that will gulp all small retailers.What we can do is take a page out of Bharti Walmart.They have been slow ...
Mathew Cherian  |  Argues in support of  "Bad for the economy"  |  2 years ago
In India where the beuraucrats and politicians who come in one size fit all category one cannot for sure say whether prohibiting investments is good or bad for the nations. Prohibiting investments is bad for the economy. Then these decision...
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Debate: "Indian Retail may lose FDI worth Rs 4bn. Is it Good ?" deleted from your view.
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Ground activity/Direct Consumer contact is the way to go 
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 Find the best SKU, position it around and go 360 degrees!
Arun Malhotra  |  Argues in support of  "Ground activity/Direct Consumer contact is the way to go"  |  2 years ago
Ground activities is always good for any product, it creates the strong pillers for the next upcoming products. 
saurav mallik  |  Argues in support of  |  2 years ago
360 degree should be looked at  if you have budget during the launch .You need to understand that getting a good start is very important .it is like the powerplays of One day cricket.So if u hav money go for 360 degree.Once you have established...
Shailena Varma  |  Argues in support of  "Ground activity/Direct Consumer contact is the way to go"  |  2 years ago
I also believe that direct contact with the customer is the best way since it is comfortable for the customer to know about the product. The traditional way of Stock keeping unit comparatively takes more time and often uncomfortable for the...
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Debate: "For Fast Moving Consumer Goods, is ground activity beneficial?" deleted from your view.
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1 Understand consumer taste & upgradation in technological aspects
2 Globalization of domesti brand
malladi madhukumar  |  Supported idea  "Understand consumer taste & upgradation in technological aspects"  |  2 years ago
Domestic brand  in the name itself  Domestic is there. First let us understand what domestic customer want. Let us understand the tastes of differnt places in the country and introduce products accordingly. or make little modification and...
Manoj  |  Supported idea  "QP&S"  |  2 years ago
When you buy a foriegn brand, you expect quality, latest technology and relaibility. The Indian brands(many) lack in all grounds such as 1) Quality 2) Packaging 3) Finishing 4) Features 5) Catchy Advertisement These are 5 things that makes a...
saurav mallik  |  Supported idea  "Understand consumer taste & upgradation in technological aspects"  |  2 years ago
Out of all the colas -coke,pepsi,7up,fanta which one sells more??? It is not any one of these but Thums Up-taste the thunder.Indian consumers have unique taste,choice,value and lifestyle.Anybody who caters to these factors can come out with...
 
 
Ideate: "How can Domestic brands survive while Global brands are gaining prominence in today's scenario?" deleted from your view.
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1 Quality Assurance, Wide Range of Variety & Personal Attention to Customer
2 Right supply chain strategy
Davies francis  |  Added idea  "customer service"  |  2 years ago
according to my view the best is give service to cutomer the customer will respond back
saurav mallik  |  Supported idea  |  2 years ago
To Indian professionals retail is still a very complex subject.If you send someone to Bentonville,Wal Mart's HO to see and understand the robust back end system and how they operate 99% would become mad by the time they come back to India! Wal Mart...
Manish Gaurav  |  Supported idea  "Quality Assurance, Wide Range of Variety & Personal Attention to Customer"  |  2 years ago
Dear Mr.Siddharth Every retail store that has effective efficient supply chain strategy will not be successful unless it gets the customers to the shop. So, the 3 factors mentioned by me are the cause of business to be a success...
 
 
Ideate: "What according to you is the critical retail mantra for success ?" deleted from your view.
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Product development 
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 Brand develpoment
Anna George  |  Argues in support of  "Brand develpoment"  |  1 month ago
Both Product Development and Brand Development are equally important. Customer/client would buy a product only if it is of good quality, so product development is important. Now even if we develop an excellent product, people will buy it only if...
saurav mallik  |  Argues in support of  |  2 years ago
Irfaan Khan is agreat actor but is he considered to be in the same league as the Three Khans or Akshay Kumar or even Saif Ali.Having a good product is not enough to make your mark.All the Khans and Akshays and Saifs projects a certain image to the...
Suhel Khan  |  Argues in support of  "Product development"  |  3 years ago
Quite obvious Product development is much more important then brand development. Because if we go on harping for a product which doesnt appeal to its intending audience then the campaign product both will fall flat on its face. For example...
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Debate: "Product development or Brand development!!" deleted from your view.
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Quality 
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 Others
Ajeet Pratap  |  Argues in support of  "Others"  |  1 year ago
This is a double barreled question !! First of all,clear your thought before stating these terms Quality,Advert,Brand (no offence meant). Brand is itself a broad term used in marketing.A Brand is quite simply a promise, which takes years to build...
saurav mallik  |  Argues in support of  |  2 years ago
What is brand??? What does it consist ? What is the core value of that brand ??? First we need to understand this.A brand is a 'PROMISE' to the consumers.As long as the 'PROMISE' is delivered the consumer will trust the brand and do business with the...
Bellala Gopinatha Rao  |  Argues in support of  "Quality"  |  3 years ago
 Costliest advertisements also  can  provoke the consumer only once to buy.But his second buy is depending on its quality. Maximum selebrities are not using their branded product at all. They come in their advertisement only to earn money that's...
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Debate: "What makes a product popular ?Quality ? advertisement ? brand ?" deleted from your view.
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