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saurav mallik Brand Management and Activation, Spencer's Retail Limited
 
saurav mallik's Profile
saurav mallik
Brand Management and Activation, Spencer's Retail Limited
Spencer's Retail Limited
confidential
confidential
Kolkata, India
Toostep 
Professional summary
saurav mallik's Experience
Current :

Brand Management and Activation, Spencer's Retail Limited
Retail Chain/Logistics
India, Kolkata
Brief summary :

  • Develop integrated marketing plan for national thematic promotions
  • Conceptualize and implement offer communication package for the month basis promo calendar
  • Devise thematic promotions for region specific festivals/programs in consultation with the zones
  • Preparation of integrated launch plan for large format stores in close co-ordination with regions
  • Develop  strategic media plan to deliver stated marketing objectives
  • Region data analysis - Impact of offer communication on footfalls, bill penetration and Average Bill Value (ABV)  figures
  •  Target new media for customer connect
  • Conceptualizing, developing implementing and managing events, promotions & below-the-line activities to drive footfalls into the stores

 

 
 
 
 
saurav's communities
Marketing & Branding
13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
Retail & Supply Chain Professionals
12915 members, 153 jobs, 405 articles, 184 questions, 274 debates, 155 idea contests.
passonate People for marketing and Brand Management
735 members, 44 jobs, 128 articles, 29 questions, 59 debates, 29 idea contests.
saurav's contributions
Well like any other campaign some NGO or Govt.(as it has done with Incredible India) has to promote it as a marketing campaign.Sp u need effective creative,brand associations,fimstars and cricketers who will endorsde the idea.You also need to educate...
Would like to know how does effective IT SOLUTIONS CAN HAVE A GREAT EDGE OVER YOUR COMPETITORS IN RETAIL?
Yes,people running thew show in organised retail do not have a regular and personalised touch with consumers like kiranas.They need to devote resource at store level to know the pulse of the consumers.In retail consumer is the key.One can devote a...
Most of the retailers jumped the retail bandwagon to expand fast fast and fell flat .They did noty care about unrealistic rentals and went ahead without a good supply chain ,hence they fell flat.Secondly everybody wants to sell sasta ,so there is no...
Our society is not matured enough to understand what organised retail can do for the betterment of the country.They see it as a evil force that will gulp all small retailers.What we can do is take a page out of Bharti Walmart.They have been slow ...
 
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