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Principles of marketing Marketing as defined by www.dictionary.reference.com is 'the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.' An alternate definition paraphrased from memory of an introductory business text is: Marketing is all activities conducted to prepare for sales. Sales is all activities required to close the deal. Shipping and customer satisfaction would be included in sales to avoid the customer from reversing or unclosing the deal. Thus Marketing can be categorized as a branch of business as well as a social science. We buy goods (thus becoming the buyer/consum...
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Raju Ramalingam
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| 2 years ago
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Awe.......nice article.....it has all the marketing basics and easy to understand...thank you so much for this.....
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Seetha
| Commented
| 2 years ago
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another copy paste from http://en.wikiversity.org/wiki/Principles_of_marketing
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Jaspal Singh Sodhi
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| 2 years ago
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Dear Friends, This article is good whoever wrote this, and we thank Mr. victor to have brought it here. But not giving the source can be very dangerous, not only morally, but also legally. It infringes somebody's copyright. And it may lead to...
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Insight: "Principles of marketing" deleted from your view.
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(rate this)
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Principles of marketing Marketing as defined by www.dictionary.reference.com is 'the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.' An alternate definition paraphrased from memory of an introductory business text is: Marketing is all activities conducted to prepare for sales. Sales is all activities required to close the deal. Shipping and customer satisfaction would be included in sales to avoid the customer from reversing or unclosing the deal. Thus Marketing can be categorized as a branch of business as well as a social science. We buy goods (thus becoming the buyer/consum...
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Raju Ramalingam
| Commented
| 2 years ago
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Awe.......nice article.....it has all the marketing basics and easy to understand...thank you so much for this.....
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Seetha
| Commented
| 2 years ago
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another copy paste from http://en.wikiversity.org/wiki/Principles_of_marketing
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Jaspal Singh Sodhi
| Commented
| 2 years ago
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Dear Friends, This article is good whoever wrote this, and we thank Mr. victor to have brought it here. But not giving the source can be very dangerous, not only morally, but also legally. It infringes somebody's copyright. And it may lead to...
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Insight: "Principles of marketing" deleted from your view.
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(rate this)
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Principles of marketing Marketing as defined by www.dictionary.reference.com is 'the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.' An alternate definition paraphrased from memory of an introductory business text is: Marketing is all activities conducted to prepare for sales. Sales is all activities required to close the deal. Shipping and customer satisfaction would be included in sales to avoid the customer from reversing or unclosing the deal. Thus Marketing can be categorized as a branch of business as well as a social science. We buy goods (thus becoming the buyer/consum...
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Raju Ramalingam
| Commented
| 2 years ago
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Awe.......nice article.....it has all the marketing basics and easy to understand...thank you so much for this.....
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Seetha
| Commented
| 2 years ago
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another copy paste from http://en.wikiversity.org/wiki/Principles_of_marketing
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Jaspal Singh Sodhi
| Commented
| 2 years ago
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Dear Friends, This article is good whoever wrote this, and we thank Mr. victor to have brought it here. But not giving the source can be very dangerous, not only morally, but also legally. It infringes somebody's copyright. And it may lead to...
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Insight: "Principles of marketing" deleted from your view.
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(rate this)
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Mr. Sujit Kumar, Why do you need to visit my profile every few hours? If there is some information you might be looking for, why don't you ask for it directly? My profile doesn't change every few hou...
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Makrand Bhave
| Answered
| 2 years ago
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Mr. Kumar, I am not fighting here as you seem to think! I am here to share my knowledge and expand it in any way I can. Also, I felt that Sujit has the decency to answer all the accusations thrown at him. It might not be apologetic but he has...
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Seetha
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| 2 years ago
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I never ever wanted to interfere in this shabby discussion. But what attracted me was the Very very little knowledge you people seem to have about Indian Education system(IITs/IIMs) and Indian Industry, that i am seeing an senior IITian (2002...
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suchita Ambardekar
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| 2 years ago
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Sujit, As a fellow toopstep follower. Do take things in right spirit and let us debate and discusss without sensationalising issues. Also if anybody does not like visiting his or own profile, it better that u take cue and stop it. Relations even...
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Answer: "Why am I beign stalked? " deleted from your view.
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Many companies start from humble beginnings and grow organically without any solid plans for brand development . As these companies reach a certain point in their growth, they often come to realize that, in order to break through to the next level, they must proactively define their brand. Without taking this important step, these companies risk stagnating and failing to break through to higher brand awareness . The development of a solid brand begins with a discovery phase, in which the company reviews its strategic materials, conducts consumer research, and conducts manager interviews to collect information about what the company stands for and where it is headed. After the discovery phas...
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Nagpal Singh
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| 2 years ago
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I am sharing my own experience in terms of brand management as being involved in many such Awareness:- Launch, Advertising,Promotions Association:- Surveys, research, Penetration:- Liaisioning, Analysis:- Feed Backs, responses Proove:-...
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Seetha
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| 2 years ago
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@ vishab, dayanand, sujit good ideas @sujit, Can you please elaborate upon how Branding can be done in B2B sector. @ Makrand, try to go beyond these personal attacks on someone, if you some roblem why not you discuss personally through mails.
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DEVRANJAN DASH
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| 2 years ago
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Brand:- The entire concept can be thought as a pyramid 1. The bottom of the pyramis consists of the " Mark of Specification" which means distinguishing from others in the market 2. Next level is " mark of Assurance":- This implies the assurance of...
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Insight: "The 5 Dimensions of Brand Definition in Strategic Brand Planning" deleted from your view.
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Recently there has been a few debates and questions being posted at Toostep which attracted several arguments and comments that resulted in unfriendliness among some members. This has led me to wonder what should be the control mechanism in place to deal with this situation. On second thought I decided to revisit the'Terms of Service' and 'Privacy Policy' of Toostep and was very much surprise what I read. I am making special reference to three (3) Terms of Service.... No.(1) ,(4)and (5) which I think users should take time off to read. On signing in to Toostep website and prior to logging in you will see these wordings ' 'Discover and share your professional expertise' 'Connect with prof...
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Business Management Consultant
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| 2 years ago
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many times some people choose not to read or follow the policies/ procedures etc...that's when sometimes you'll find many posting things that are irrelevant to the site or forum. we all have the right to agree or disagree but it should be done in...
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Seetha
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| 2 years ago
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really this type of animosity is not good and one should be true to the spirit of toostep or say any social networking site. and should use the space for sharing information which is meant for everyone's growth and increase in business, which inturn...
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Viktor Stephen
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| 2 years ago
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Really surprised and perturbed by this "chalta hai" attitude of some members. It's shocking indeed to see respectable, 'professional' people running like mad after 'candies' and other freebies. One question I would like to ask these...
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Insight: "How many of us has ever taken TIME OFF to read the "Terms of Service' and the theme/motto of TOOSTEP? " deleted from your view.
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B2Bs play by different rules
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Same game , but B2Bs may be losing
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Seetha
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"B2Bs play by different rules"
| 2 years ago
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With my earlier learnings and from discussion on toostep itself, the branding of B2B is different . Relationship is ythe key, which involves the delivery and responding to customer intimely basis and without much faults.
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Arnab Sen
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"Same game , but B2Bs may be losing"
| 3 years ago
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hi Rohit , Ignore the value of branding at your own peril.Professional service organization don’t apply the rules of branding because they do not understand them Branding can be applied to any entity , from Accounting services to medical...
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Debate: "Branding B2Bs:Common sense or Nonsense ?" deleted from your view.
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linkedIn account isnot that important
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something else like fake account
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Anna George
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"something else like fake account"
| 1 month ago
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When somebody does not login to toostep using his.her linkedin account, it doen not mean that they do not have a linkedin account. Most of them would like to keep their linkedin account unique and wouldn't get connected to any other account with...
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Seetha
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| 2 years ago
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This point raised is a very valid point. But, It would be good if people Keep discussing thir personal feeling about negative votes and all in other topics. Someone had suggested it also some time back but i see that post not here now. I found toostep...
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Devi Kaladeen
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"linkedIn account isnot that important"
| 2 years ago
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I personally don't see the need to open a Linkedin account. I have accounts at TOOSTEP, INDYAROCKS, TWITTER, FACEBOOK, HOTMAIL,YAHOO,GMAIL and my official email account. I barely have time to read my emails muchless to visit the other sites....
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Debate: "Why many toostep members donot have any linkedin account" deleted from your view.
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Traditionally, marketers used demographics (compiled by market research firms) as one of the main tools to identify and target potential customers. Factors such as a person's age, sex, and where they live remain important to getting your message across to the right people. Social networking is one of the hottest new Web technologies in sight with millions of users registering and participating around the globe. The social web is an often overlooked resource full of excellent information. Whether you’re working on a research project, building your brand, or just trying to find some information, look to social media sites to find what you’re looking for. Word of mouth has always been one of t...
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sujit Kumar
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| 2 years ago
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exactly , we too usually have fight. I am also the owner of one of such technology products retail website and with minimal amount of money we dont know where to spend marketing, technology or supply-chain. But we have aim for that and beyond. And...
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Seetha
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| 2 years ago
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Good article for marketing professionals. thanks for sharing...
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Makrand Bhave
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| 2 years ago
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Mr. Stephen, Indeed. Social Media is a basic "VIRAL" tool where you can 'spread the word' like wild fire!! You can influence, induce and then ask the members to talk openly about their experiences. Now when people, generally speaking, are asked an...
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Insight: "Social Networks as a Market Research tool" deleted from your view.
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Conditions Which Make Brand Spillover Likely Drawing upon theories of how consumers organize information about brands and product categories and how they use this information when making judgments, Tybout and Roehm outline conditions under which a brand scandal is likely to spill over. They propose that a brand scandal is more likely to spill over to beliefs about the general product category when: (1) the brand is a typical rather than an atypical member of the product category and (2) the scandal pertains to an attribute that is strongly associated with the product category. Thus, a scandal involving hamburgers at Burger King should be more likely to spill over to beliefs about traditiona...
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Business Management Consultant
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| 2 years ago
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brand spill over can have lasting effects on similar brands and many organizations should be able to or ready to counteract that, considering that this can happen to many similar brands.
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Seetha
| Commented
| 2 years ago
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Good posting... Kellogs is famous for its marketing Insights.
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Insight: "Brand Scandal Spillover " deleted from your view.
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