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Senthil Kumar Head International Business S.E.Asia, Easun Reyrolle Ltd
 
Senthil Kumar's Profile
Senthil Kumar
Head International Business S.E.Asia, Easun Reyrolle Ltd
Easun Reyrolle Ltd
confidential
confidential
Chennai, India
Toostep 
Professional summary

Extremely competent and functionally equipped management professional heading International business for South East Asia with 16+ years of domestic and global experience in conceptualizing ideas, seizing opportunities, building operations, leading highly successful new business development initiatives within the engineering industry. Possessed with a managerial degree from the Indian Institute of Management, Kozhikode and Engineering Degree, proved exceptional in Channel Management, Business development, Customer management besides Technical support with in-depth understanding of emerging technologies and their commercial applications. Encompassing all the experience I hold expertise in Sales & Marketing and Business Development in handling products, systems and project. Demonstrated ability as a distinguished adaptable leader in high demand situations, ascertaining genuine rapport with prospects and clients.

Senthil Kumar's Experience
Current :

Head International Business S.E.Asia, Easun Reyrolle Ltd

Power
India, Chennai

Working from 2007

Brief summary :

As the head of International business South East Asia, my areas of operation includes Myanmar, Malaysia, Singapore, Indonesia, Vietnam, Philippines, Thailand, Sri Lanka, Laos and Brunei.

  • Managed the business operations by introducing ERL, ERL Phase, Switch Craft Products and solutions in South East Asian countries.
  • Promoted the Relays, Control & Relay Panels, Automation solutions, SCADA Systems, Energy Meters, Metering Solutions, M.V. Switch gears and Instrument Transformers.
  • Launched  the turnkey project sales of Transmission and Distribution Substation equipments in S.E.Asia
  • Teamed with top management in the strategic decision making process of identifying and selecting the Joint Venture partners in Middle east/gulf countries.
  • Established new distributors and agents in this region for the promotion of products and systems, there by extending the reach of the company.

Previous :

G.M Marketing KGS Engineering Ltd

Chennai

Worked from 2010 to 2012

Brief summary :

Secured the approvals from of ERL products and solutions from Power utilities, Industries and OEMs Accelerated order input growth rate to the highest levels within a short span. Acquired strategic orders from Karnataka Electricity Board besides initiated and got approved Numerical relays for 400KV system for the first time. Professional Experience Nov10 - Till date G.M Marketing, KGS Engineering Ltd,Chennai My responsibilities include the business development, tendering, Marketing, Sales and Contract management for Current and new range of products Primary responsibility is of generating order input for bus ducts and expansion of market reach to increase the market share and turnover As head of contract management, my role involves timely execution of contracts and ensure the successful closure Role involves P and L responsibilities for bus ducts Responsible for tendering of Bus ducts for Domestic and international customers. Involved in strategic discussions for the introduction of new range of business and products for higher growth

Previous :

Easun Reyrolle Limited

Chennai

Worked from 2007 to 2010

Brief summary :

Introduction of new products Market promotion activities for current and new range of products Jan07 - Oct10 Dy.G.M (Head) International Business South East Asia, Easun Reyrolle Limited, Chennai As the head of International business South East Asia, my areas of operation includes Myanmar, Malaysia, Singapore, Indonesia, Vietnam, Philippines, Thailand, Laos and Brunei. My role also involves as head of tendering for Protection systems, RMU, switchgear and turnkey projects. Managed the business operations by introducing ERL, ERL Phase, Switch Craft Products and solutions in South East Asian countries. Responsible for tendering of Protection systems, RMUs, Switchgears and EPC Projects. Promoted the Relays, Control and Relay Panels, Automation solutions, SCADA Systems, Energy Meters, Metering Solutions, M.V. Switch gears and Instrument Transformers. Launched the turnkey project sales of Transmission and Distribution Substation equipments in S.E.Asia

Previous :

Manager, Marketing Easun Reyrolle Ltd

Worked from 2000 to 2006

Brief summary :

Introduced the trading activities of Electrical items in Overseas market Teamed with top management in the strategic decision making process of identifying and selecting the Joint Venture partners in Middle east/gulf countries. May00 - Dec06 Manager Sales and Marketing, Easun Reyrolle Ltd, Secunderabad Started career as Asst.Manager AP and established the AP branch Office in 2000.The AP branch is covering AP and Chattishgarh.ERL business has grown from Rs.15million to Rs.300mililion over a span of 6years. Managed successfully the business development responsibilities in Andhra Pradesh and Chattishgarh regions from Government organisations (Water boards), power utilities (APTRANSCO, APGENCO, CPDCL, NPDCL, EPDCL, SPDCL), major OEMs (BHEL, GR Power) EPC Contractors (TPL, REL, Mytas, NCC, IVRCL, L and T) and industries (Steel, Mining, Cement plants, sugar plants, Oil and Gas). Successfully launched the Energy management system and Automatic power factor control system in Mining Industries Organised the technical support to engineering consultants. Introduced the channel sales concept and achieved the first channel sales.

Previous :

Manager Sales and Marketing, Easun Reyrolle Ltd

Power
India, Hyderabad

Worked from 2000 to 2006

Brief summary :

  • Managed successfully the business development responsibilities in Andhra Pradesh and Chattishgarh regions from Government organisations (Water boards), power utilities (APTRANSCO,APGENCO,CPDCL, NPDCL, EPDCL, SPDCL), major OEMs(BHEL, GR Power) EPC Contractors(TPL, REL, Mytas, NCC, IVRCL, L&T) and industries(NMDC, Singareni, VSP,Cement plants, sugar plants)
  • Introduced the channel sales concept and achieved the first channel sales.
  • Managed the techno commercial negotiations with customer.
  • Developed a detailed marketing plan for newly introduced Switchgear division during FY’06.

Previous :

Executive, Sales Alstom Limited

Bangalore.

Worked from 1995 to 2000

Brief summary :

Managed the techno commercial negotiations with customer. Ensured the successful execution of orders and supervised the key aspects of contract management. Sep95 - Apr00 Executive Sales, Alstom Limited, Bangalore. Managed the business for Karnataka regions from various clients ranging from power utilities (KPTCL, KPCL), OEMS (BHEL, GE Power, NGEF, BSES, ABB), Consultants (TCE, EIL), Industries (Cement, Oil, Sugar, Steel) and EPC Contractors (BSES, L and T, BHEL). Successfully executed orders for relays and meters to Kudhermukh Iron Ore Company. Executed orders for Railways and BEML for Relays/Switchgears

Previous :

Sales Executive/Officer, Alstom Ltd

Power
India, Bangalore

Worked from 1995 to 2000

Brief summary :

  • Managed the business for Karnataka regions from various clients ranging from power utilities (KPTCL, KPCL), OEMS (BHEL, GE Power, NGEF, BSES,ABB), Consultants (TCE, EIL), Industries(Cement,Oil,Sugar, Steel) and EPC Contractors (BSES,L&T,BHEL).
  • Secured large no of business transactions with multiple customers related to utilities, water boards, OEMs, industries, consultants, defence and EPC contractors.
  • Planned novel strategies and new product launches to maintain the market leadership in the modern business competitive world.
  • Provided the techno commercial support to various customers for relays and control equipments, thereby enhancing the business growth. 

Previous :

Engineer, Marketing The Aluminium Industries Ltd

Bangalore

Worked from 1993 to 1995

Brief summary :

Secured large no of business transactions with multiple customers related to utilities, water boards, OEMs, industries, consultants, defence and EPC contractors. Planned novel strategies and new product launches to maintain the market leadership in the modern business competitive world. Feb93 - Sep95 Engineer Marketing, The Aluminium Industries Ltd Bangalore Managed the business for relays and switchgear divisions of the Aluminium Industries in Karnataka region. Preparation of the techno commercial proposals. Procured orders from various clients which include Power utilities(KEB, Gridco, RSEB and OEMs(ABB,NGEF) Ensured the successful execution of order and contract management. Training Training on Export and Import procedures and Documentation Training in Human resources management and Personality Development.

Previous :

Engineer Sales and Marketing, The Aluminium Industries Ltd

Power
India, Bangalore

Worked from 1993 to 1995

Brief summary :

  • Managed the business for relays and switchgear divisions of the Aluminium Industries in Karnataka region.
  • Preparation of the techno commercial proposals.
  • Procured orders from various clients which include Power utilities(KEB, Gridco,RSEB and OEMs(ABB,NGEF)
  • Ensured the successful execution of order and contract management.
  • Rendered the technical support services to OEMs.

Previous :

Head International Business South East Asia/Head International Tendering, Easun Reyrolle Ltd

Worked from 2007 to

Previous :

Manager Sales and Marketing, Easun Reyrolle Limited

Worked from 2000 to

Previous :

Executive Sales, Alstom Limited

Worked from 1995 to

Previous :

Engineer Marketing, Aluminium Industries Limited

Worked from 1993 to

Senthil Kumar's Education

Indian Institute Of Management (IIM), Kozhikode

PG Diploma
India
From 2004 to 2005
Brief summary :

One year Post graduate certificate program in Management

N S S College of Engineering

B.Tech/B.E.
India
From 1988 to 1992
Brief summary :

B.Tech(EEE)

 
 
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Senthil's communities
10215 members, 379 jobs, 894 articles, 282 questions, 935 debates, 319 idea contests.
13158 members, 54 jobs, 255 articles, 114 questions, 438 debates, 179 idea contests.
3060 members, 98 jobs, 299 articles, 110 questions, 223 debates, 110 idea contests.
 
 
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