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A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers e...
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Rathin Deb
| Commented
| 11 months ago
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Very well written report Sailesh.
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Insight: "Building brands in rural market" deleted from your view.
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THE CROW , RABBIT AND FOX ##A crow was sitting on a tree, doing nothing all day. A small rabbit saw the crow, and asked him, “Can I also sit like you and do nothing all day long?” The crow answered: ” Sure, why not.” So, the rabbit sat on the ground below the crow, and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it. Management Lesson : To be sitting and doing nothing, you must be sitting very, very high up.
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shailesh
| Commented
| 1 year ago
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So short story yet very inspirational.
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Puneet Kumar
| Commented
| 1 year ago
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If you are in place of the rabbit ehh. all is not well for young wasted
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S. Muralidharan
| Commented
| 1 year ago
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If you are on top, acting like a crow, there is a danger every rabbit (working and non-working) would be perished! If you are a rabbit, individual would lose his position; if you are a crow on top, the organisation as a whole would be at peril,...
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Insight: ""The Crow, Rabbit & Fox"" deleted from your view.
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The Window for open vision A young couple moves into a new neighborhood. The Next Morning while they are eating breakfast, the young woman sees her neighbor hang the wash outside. That laundry is not very clean, she said, she does not know how to wash correctly.. Perhaps....she need better laundry shop. Her husband looked on but remained silent.. Every time her neighbor would hang her wash to dry, the young woman would make the same comment.. About one month later.....the woman was surprised to see a nice clean wash on the line and said her husband:- Look ! She has learned how to wash correctly.. I wonder who taught her this ? The husband said:- I got up early this morning and clean ...
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Abraham Paul
| Commented
| 1 year ago
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Good one and an eye opener especially to the new generation activists around us. More such will be really welcome by all. Keep it up. Good wishes, Paul
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shailesh
| Commented
| 1 year ago
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Great article at the same time it's very inspirational too.
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Insight: "The Window for open vision" deleted from your view.
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(rate this)
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Yes
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12
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4
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No
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shailesh
| Argues in support of
"Yes"
| 1 year ago
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The way Indian entrepreneurs are doing business now not only in India but abroad as well anyone can easily say that Indian entrepreneurs are reshaping this country. Despite of no government support, lack of resources and various physical barriers...
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SHRIKANT MANOHAR DANKE
| Argues in support of
"No"
| 1 year ago
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No, I don't think so that reshaping is going in the right way.
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BEENA AGARWAL
| Argues in support of
"Yes"
| 2 years ago
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No doubt Enterpreneurship development is great and successful in India.If everything go in proper channel with proper judgement it will flourish to fill up the sky even.But thing is that the people placement in government sector and also banking...
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Debate: "Entrepreneurship:India is reshaping better than other countries. Do you agree?" deleted from your view.
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It Helps !
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9
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20
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It won't
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Shibu
| Argues in support of
"It Helps !"
| 1 year ago
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Yes silver prices wil go up to 80000 INR and gradually come down...It is Guranteed from my side...
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shailesh
| Argues in support of
| 1 year ago
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If we talk about migration taking into consideration the poors, it is certainly helping the poors. In India a large number of rural folks migrate to urban cities in the hope of getting any employment.Migration helps them to expose to better lifestyle...
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Malika
| Argues in support of
"It won't "
| 1 year ago
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I differ here because if everyone will migrate to urban areas there will no rural area left which will imbalance our growth. What we need is proper growth in rural areas.. People working there should be properly educated regarding their...
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Debate: "Does rural - to urban migration help or hurt the poor?" deleted from your view.
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1
Current Inflation
2
Corruption
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shailesh
| Supported idea
"Corruption"
| 1 year ago
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Corruption is killing the confidence of Indian investors. Not only Indian investors as well as FIIs are also unlikely to invest in Indian stock market. A recent survey which is conducted in 8 cities reveals that corruption has come out as an...
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Jaygopal Raghavan
| Added idea
"Current govt. policies..."
| 1 year ago
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are the cause for all ills in india - Inflation, unsafe money markets, provocative cost of living, unchecked pric rise etc. are what ails the common man today. In fact the safest way to ensure you dont lose your money today is to keep it in low...
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Ideate: "What actually is killing confidence among Indian investors??" deleted from your view.
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1
Differences in scope
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shailesh
| Supported idea
"Differences in scope"
| 1 year ago
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1. Personnel management deals with employees, their payroll and employment laws. On the other hand, Human Resources Management deals with the management of the work force, and contributes to an organizational success. 2. HRM basically deals with...
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JAYANTA KUMAR BORAH
| Added idea
"Differences in scope"
| 1 year ago
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Personnel managemant includes--manpower planning,recruitment,job-analysis,job-evaluation,payroll administration,performance appraisal,training administration and related tasks. HR management includes all these activities plus organisational...
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S. Muralidharan
| Supported idea
"Differences in scope"
| 1 year ago
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Shall we call HR Management as "old wine in new bottle"?
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Ideate: "PERSONNEL MANAGEMENT vs HUMAN RESOURCE MANAGEMENT.....what's the difference?" deleted from your view.
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(rate this)
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Yes
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3
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0
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No
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shailesh
| Argues in support of
"Yes"
| 1 year ago
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Anna Hazare dents image that the 'corrupt are invincible'. The image that the corrupt can and will always have their way and therefore are an invincible lot stands demolished. Hopefully, it will change mindsets that corruption fester. The veteran...
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Rathin Deb
| Argues in support of
"Yes"
| 1 year ago
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Sailesh if you think deep all the beginning are modest. What Anna accheive is good and will bear fruits in future.
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Debate: " Do you really think that latest Anna Hazare's campaign against corruption will be helpful in eliminating corruption..????" deleted from your view.
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yes, it is!
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23
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18
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No, we have better brands available today!
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Archie Saini
| Argues in support of
"yes, it is!"
| 11 months ago
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yes maruti is still a 1st choice of every indian middle clss family as its cheaper than the other cars. I do agree that in this scenario we have lots of options in front of us but the ratio of middle class famlies is more. & still maruti is a...
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shailesh
| Argues in support of
| 1 year ago
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I don't think that in this technology-driven age Maruti 800 would be the best option available for anyone. There are lot more better cars are available in the market which are more cost-effective, which have fuel efficiency and has lot more space than...
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Mridula Maity
| Argues in support of
"No, we have better brands available today!"
| 1 year ago
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As there are may other options available like i10 , i20, Alto and a lot more the craze of Maruti 800 has readuced.
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Debate: "Is maruti 800 still a best Family car for some reasons?" deleted from your view.
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(rate this)
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1
Stress
2
mal-nourish
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shailesh
| Supported idea
"mal-nourish"
| 1 year ago
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Mal-Nutrition is the main cause of women suffering from Anemia in India. Especially women during pregnancy doesn't get any nutritious food, and in that stage women needs more iron. India's orthodox culture and trend of treating pregnant women is...
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Jaygopal Raghavan
| Added idea
"Lack of good dietary habits"
| 1 year ago
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In a country where majority of population just sustains on any kind of food available, bad dietary habits and lack of good food are bound to have its toll. And this comes in the form of anemia and other such deficiencies.
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SHRIKANT MANOHAR DANKE
| Supported idea
"Stress"
| 1 year ago
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Stress is the only reason for Indian woman to be anemic & also in the most of the villages parents feed good food to boys first & then to girl. I support your views, Bindu & thanks for referral.
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Ideate: "Why are majority of women in India anemic?" deleted from your view.
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