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Shameek Chakravarty SBU/Profit Center Head, Rediff.com
 
Shameek Chakravarty's Profile
Shameek Chakravarty
SBU/Profit Center Head, Rediff.com
Rediff.com
confidential
confidential
Mumbai, India
Toostep 
Professional summary
Shameek Chakravarty's Experience
Current :

SBU/Profit Center Head, Rediff.com

Internet

Working from 2007

Previous :

Associate, Rediff.com ,

Mumbai

Worked from 2007 to 2011

Brief summary :

Rediff.com, Mumbai March 2007 to present Associate Director, Pay4Clicks and Classifieds Responsible for P and L of the Pay4Clicks (pay-per-click online advertising) and Classifieds business unit - lead a 28 member team comprising of product management, sales, operations and creative. Own overall strategic direction and execution on building a performance ad network for small business advertisers. Built a channel sales team ground up to reach out to small business advertisers - set up the systems and processes for collections, CRM, invoicing and sales performance monitoring. Drive company-wide initiatives at increasing yield across Rediff properties using behavioral targeting and content-sensing. Leading the product management effort for an umbrella ad-serving and targeting platform for all advertisers on Rediff.com

Previous :

Technical Product Manager, Amazon Associates

Bangalore

Worked from 2006 to 2007

Brief summary :

Amazon.com, Bangalore April 2006 to March 2007 Technical Product Manager, Amazon Associates Managed the open launch of Amazon Omakase - the Amazon affiliate programs flagship Contextual Advertising product in Germany, UK and Japan in close consultation with business owners in these locales. In US, the product acts as content provider for Amazons foray into behavioral advertising under the same name. Launched Amazon Context Links - an innovative in-text advertising product in closed beta with selected publishers in US. Bottom-line ownership of the product - activities involved conceptualizing the product, performing competitive analysis, internal selling, building financial models, devising the product roadmap, formulating product positioning and messaging and recruiting beta participants. Formulated overall strategy for recruiting new publishers in the social networking and user generated content segments. Conceptualized and created specifications for the Amazon Widgets platform to tap into these segments. Setup an operations/level-2 support team for the Associates Business group in India. Helped the business development team in recruiting large publishers by conceptualizing tailor-made offerings. Led contractual discussions with the worlds premier professional blog platform.

Previous :

Juniper Networks ,

Bangalore

Worked from 2003 to 2005

Brief summary :

Juniper Networks, Bangalore and Sunnyvale Oct 2003 to April 2005 Member of Technical Staff, Security Products Group Juniper Networks is among the top three in market share in IP networking and security solutions Worked with Neoteris, a startup which pioneered the SSL VPN product line and was ultimately acquired by Juniper. Delivered multiple releases of product in a fast-paced startup environment, working in virtual multicultural teams Selected to team led by the Director of Engineering - worked closely with prospective customers and the sales team to solve mission-critical problems blocking sales efforts. Performed competitive intelligence gathering exercises to derive key inputs for product strategy formulation. Mentored junior engineers and conducted multiple training sessions for support, sales and marketing personnel.

Previous :

Associate, Strand Genomics ,

Bangalore

Worked from 2002 to 2003

Brief summary :

Strand Genomics, Bangalore Dec 2002 to Sept 2003 Associate, Computer Science Strand genomics is a startup firm focused on using computational biology for drug discovery Managed a team of 4 engineers to deliver a high through-put antibody analysis application for a leading bio-tech client. Project led to cutting time for analyzing a molecule from 4 days to less than a minute Crafted response to RFP resulting in inclusion of completely new module to solution and 20% increase in billing Streamlined application certification process across development groups by conceiving and implementing a test automation framework. Gained commitment from all development groups to adopt the new framework.

Previous :

Sun Microsystems ,

Bangalore

Worked from 2001 to 2002

Brief summary :

Sun Microsystems, Bangalore Jul 2001 to Nov 2002 Member of Technical Staff, Messaging Server Group Identified as one of 5 engineers from SUN India for SUN Engineering Best of the Best (global engineering development program), 2001 - chosen based on recommendations from supervisors and performance record Coordinated efforts of cross-functional team including marketing, support, documentation and quality assurance to successfully launch first customer ship of Sun ONE Synchronization product. Negotiated architecture changes and support contract with third-party component vendor ACHIEVEMENTS/OTHERS Awarded the Global 30 under 30, 2005 - the highest recognition by the BITS Pilani community to thirty students and alums for leadership, achievements and alumni involvement, before the age of 30. Co-founded MENSA Hyderabad. Initiated and helped build the community service arm of Indias largest MBA forum. Mobilized more than 60 volunteers in two cities, and forged relationships with two NGOs - MV Foundation and Samarthanam GMAT 770. IITJEE rank 552. 2nd in Science Stream in India (95.75%) in XIIth (ISC). 93% in Xth (ICSE) National Talent Search Scholarship, 1995 - awarded to 750 high school students across India

Shameek Chakravarty's Education

Indian School of Business (ISB), Hyderabad

MBA/PGDM
India
From 2005 to 2006
 
 
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