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Shankar Sharma Business Development Manager, DSM Functional Food Marketing Group
 
Shankar Sharma's Profile
Shankar Sharma
Business Development Manager, DSM Functional Food Marketing Group
DSM Functional Food Marketing Group
confidential
confidential
Gurgaon, India
Toostep 
Shankar Sharma's Experience
Current :

Business Development Manager, DSM Functional Food Marketing Group

FMCG/Foods/Beverage
India
Previous :

Sales Manager, Nestle Ltd

India

Worked from 1992 to 2005

Brief summary :

May92 - Mar05 with Nestle India Ltd Jun02 to Mar05 Business Team Lead - Global Business Excellence Project Jan00 to Jun02 Sales Manager - Rajasthan Aug96 to Dec99 Sales Management Executive - Corporate Office Aug95 to Jul96 Supply Chain Officer - North India Apr94 to Jul95 Sales Officer - Western U.P. and Rajasthan May92 to Mar94 Accounts Officer - Delhi Branch Key Result Areas Business Development Responsibilities Formulating corporate goals, short term and long-term budgets and developing business plan for the achievement of these goals. Designing and implementing competitive strategies for tapping unexplored avenues, developing and expanding market share towards the achievement of revenue and profitability targets. Assessing marketing opportunities and target markets; intelligence gathering on customers and competitors Generating leads for possible sales; advising on, drafting and enforcing sales policies and processes Commercialising (i.e. market development) and making available, follow-up sales activity Developing strategic-channel relationships apart from general sales. Appointing, training and monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual and group targets. Consultative Selling, Negotiate Contracts, Forming alliances and Partnerships Perform client presentations articulating the value proposition of product, solution, and service offerings. Coordinate efforts to improve customers experience. Achievements Drafted business model, NPV and IRR calculations Formulated SAR region business plan, sales and cost budget 2009-2013 Launched new product in Sri Lanka market in four months Managed two new product developments (cereal bar and instant drink powder) for launch with retail customers Managed two product renovations (vitamin powder and energy drink powder) with a multi level marketing customer Initiated and progressed high engagement agreement with a well known Chef for new product development. Sales and Distribution Management Responsibilities Developing new dealers and distributors, expanding existing network; evaluating performance and monitoring distributor sales and marketing activities. Selling across all channels namely retail, out of home, whole sale and direct customer Forecasting retail trends and indenting stocks based on market needs ensuring optimum availability of products across all the outlets. Assisting the channel partners to meet their business targets and achieve profitable ROI. Achievements Distinction of achieving highest sales volume in Rajasthan which was witnessing a declining trend for the last 5 years; increased turnover by 48% with sales volume of Rs 435mil in 2002. Generated additional turnover of Rs 20 mil. through WS without cannibalising existing retail business Introduced small packs of Coffee and confectionary items in small towns and grabbed 100% market share in these territories which continues to be one of the reasons of the companys spurt in growth. Improved distribution centre operations by reducing distribution cost by 36% from Rs 8.70 per case to Rs 5.60 per case. Set up efficient route planning to facilitate delivery of chocolates in AC Vans in summer time resulting in better distribution and savings of Rs 40000 per month. Successfully implemented Advance Order Systems at all distribution points. Strategic Planning and Business Excellence Initiatives Responsibilities Mapping business requirements and coordinating in developing, implementing and streamlining processes towards the accomplishment of business objectives. Monitoring the overall functioning of processes, identifying improvement areas and initiating change management to ensure compliance with quality standards. Proactively assessing the change impacts and evolving solutions to address the same in the most effective manner. Achievements Functioned as team leader and led a multinational team for executing the biggest excellence project of the company Global Business Excellence (GLOBE) project in UK valuing 600 Million CHF involving SAP based CRM Application. Implemented Business Excellence Project at Nestle India; instrumental in developing cutover strategy and providing post implementation support. Involved in recommending solutions to the management for managing the change impacts brought about by the implementation of the new project. Implemented purchase to pay business process for the BG-DAI in Spain, India and Holland. Responsible for process standardisation for Global Supply Chain including Purchase to Pay, Demand and Supply Planning and Customer Service during the Preparation Phase (end Dec.06). Supply Chain Management Responsibilities Establishing Demand and Supply Chain processes/team and put in place the policy and procedures to support Global Network management. Optimizing Operating Working Capital Manage contract manufacturing relationships and reduction in variable distribution costs. Establish warehouse requirements and additional Distribution Centre(s) Achievements Established a new Order-to-Cash Desk set up across Gurgaon, Mumbai, Bangalore and Cairo for the business unit AMEA. Achieved reduction of Operating Working Capital by stock reduction in overall supply chain by 28% and improved follow up on receivables 25%. Established four new 3rd party manufacturing relationships to achieve optimised production and meet projected demand. Established Warehouse requirements and additional Distribution Centre(s) Set up in the Zone. Established robust system for management of export - import documentation and physical logistics.

 
 
 
 
Shankar's communities
35952 members, 590 jobs, 1219 articles, 574 questions, 1505 debates, 422 idea contests.
7792 members, 71 jobs, 705 articles, 199 questions, 1594 debates, 379 idea contests.
10207 members, 379 jobs, 894 articles, 282 questions, 934 debates, 319 idea contests.
Shankar's contributions
I agree with Sumitra to promote self leadership across the team members. I would also like to add that empowering the members to (i) take their decisions, (ii) make their own mistakes and (iii) share learnings with other members also helps a great...
 
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