Create knowledge
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(rate this)
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Lack of Winning Spirit, Overconfidence and Casual Attitude towards the game
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Continous cricket
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ruskinbon Smith
| Added idea
"Best Wrinkle Cream "
| 2 years ago
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We all know there are several problems related to skin texture. One of the most eminent problems related to skin are- wrinkles and fine lines. The aging in the case of several skin young people is very difficult to tackle. Best Wrinkle Cream
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Shashi Prasad
| Added idea
| 2 years ago
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I think continous cricket did them in, as they were playing non-stop cricket for last 1 year where they did not have any rest at all, and the rest period before T20 world cup was used by IPL and there players got injured and carried those niggles for...
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Ideate: "What went wrong with the Indian team in T20 world cup" deleted from your view.
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(rate this)
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Shashi Prasad
| Answered
| 3 years ago
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Brand knowledge refers to the knowledge that a consumer has over the brand. Knowledge : just knowing about he product awareness : knowing the price and other specification about the product. And its a summation of brand image and brand...
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drypen ~ helping you along
| Answered
| 3 years ago
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Brand Knowledge “is a function of awareness, which relates to consumers’ ability to recognize or recall the brand, and image, which consists of consumers’ perceptions and of associations for the brand.” Keller 1998 Positive brand equity results...
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Answer: "What is brand knowledge? Is it a summation of brand image and brand awareness?" deleted from your view.
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(rate this)
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Yes
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2
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2
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No
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Shashi Prasad
| Argues in support of
"Yes"
| 3 years ago
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In my opinion it works well if the strategy to change the consumers mind is designed in a new technique. After a while it becomes a necessity for a company to redisgn or rebrand because people like changes.
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ROHIT ARORA
| Argues in support of
"No"
| 2 years ago
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no, I dont think the rebranding is better option because for established a brand itself it take too much time for example Haldiram's, Macdonals etc. these are the well known brand starts from 2-3 decades from now. And secound thing is that it...
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Debate: "Re-branding a better option" deleted from your view.
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(rate this)
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1
Nervous Advertising
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Clients Analyse more carefully where to invest
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Akhilesh S Joshi
| Added idea
"Advertising industry never faces 'RECESSION'"
| 2 years ago
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They advertise for 'NEW ARRIVALS', they advertise for 'HAPPY BIRTHDAY', they advertise for 'PASSED EXAMS', they advertise for 'APPOINTMENTS', they advertise for 'SEEKS APPOINTMENT', they advertise for 'PROMOTION', they advertise for...
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K Satish Kumar
| Supported idea
"Clients Analyse more carefully where to invest"
| 3 years ago
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The word ROI is key for every spending. Choice of communication medium is very important in this bad time. Spendings will happen but, they are bound to go through various filters. The basic questions What, When, How will haunt the clients.
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K Satish Kumar
| Supported idea
"Clients Analyse more carefully where to invest"
| 3 years ago
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The word ROI is key for every spending. Choice of communication medium is very important in this bad time. Spending s will happen but, they are bound to go through various filters. The basic questions What, When, How will haunt clients.
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Ideate: "Recession : What now for Advertisement?" deleted from your view.
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(rate this)
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Emotions!!
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Mimicking your competition.
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ravi vyas
| Supported idea
"Emotions!!"
| 2 years ago
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I am with Makrand 100%. All your quality, service, value for money will come in play only and only after I use your brand. And only my heart will take me to a brand, my brain is too analytical to decide a brand...So first of all it should...
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Shashi Prasad
| Added idea
| 3 years ago
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I think not using the existing customers for branding is the biggest mistake because the best marketing tool is word of mouth advertising. Make sure you ask your customers, clients if they can join you in getting the word out. Ask them what they feel...
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Ideate: "Branding Mistakes" deleted from your view.
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(rate this)
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Must be uniqe but easily pronouncable
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Anything not too long
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Akhilesh S Joshi
| Added idea
"NAAM MEIN KYA RAKHA HAI, 'Jo dikhata hai, wo bikata hai'"
| 2 years ago
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What's there in the name? Who knew what 'Nirma' means? Was there anything in 'Hello'? What 'Divya' has to do with men's under garments? Why people ate away 'Haldiram'? 'Ruchi' means choice but its an edible product. 'Cherry' is edible name but...
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Shashi Prasad
| Added idea
| 3 years ago
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I think the brands whose names start from A or Z are better. Both being the alphabet that are starting and ending are easy to pronounce and does not give the speaker to ask as to why not starting fom other alphabets.
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Makrand Bhave
| Supported idea
"Must be uniqe but easily pronouncable"
| 3 years ago
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It should have the easy affable nature of what you would lovingly call your pet!! Because thats the name that comes out most easy. Completely support Jayagopal here!
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Ideate: "Length of the brand name" deleted from your view.
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(rate this)
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Yes
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10
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4
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No
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Makrand Bhave
| Argues in support of
"No"
| 2 years ago
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Interesting debate indeed!! Luxury is NICHE and that remains its positioning till the brand or the earth dies its natural death!! So for me a luxury brand may find itself moving slowly off the shelf but with the price point it is at and the...
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santosh kumar
| Argues in support of
"Yes"
| 2 years ago
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The luxury brands command vey high premium or margin, does not get much affected by recession grows with time ( albeit at very low rate) but the segment being very low ( in numbers) the overall gain is still very minuscule.
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Jaygopal Raghavan
| Argues in support of
"Yes"
| 3 years ago
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Yes, they can but one will have to relook at their margins and costs. They will not be able to survive at the premium rates that they are used to. They will gain a lot of loyal customers if their rates are brought down to earth by way of new...
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Debate: "Can luxury brands outclass a struggling global economy? " deleted from your view.
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(rate this)
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Brand up
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6
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6
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Brand down
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Anna George
| Argues in support of
"Brand up"
| 1 month ago
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The scope of branding would shoot up at the time of recession because sales and marketing are the two ares which a company can never avoid as the company runs due to these two things. Both marketing and sales would leading to branding...
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neha singh
| Argues in support of
"Brand down "
| 3 months ago
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It means that people will settle for cheaper brands and give up their insistence for branded products.
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AdrianStevens
| Argues in support of
"Brand down "
| 3 years ago
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Branding is the nomenclature component i.e the establishmnet of a mark in ythe process of developing the brand quite popularly confusedwith the act of brand building. In the event of branding marketeers view the activity as being less bang for...
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Debate: "What does recession mean to the branding industry ?" deleted from your view.
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(rate this)
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1
New technology features
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cross media strategies
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Shashi Prasad
| Added idea
"New technology features"
| 3 years ago
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Some solution crosses system borders to allow publishing houses, agencies and corporate publishers to take advantage of the spectrum of cross-media publishing and to enable content distribution via print, Web and mobile output channels as well as...
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Venugopal K
| Added idea
"cross media strategies"
| 3 years ago
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Things to be kept in your mind be for cross media technologies is Using collaboration technology to improve and accelerate their authoring and reviewing processes Designing products that embrace the capabilities of digital publishing platforms...
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Ideate: " Cross-Media Technologies (Crafty Toys)" deleted from your view.
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(rate this)
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Favour of Design Pattern
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28
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2
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Against of Design Pattern
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Pankaj V. Tambe
| Argues in support of
"Favour of Design Pattern"
| 1 year ago
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Design patterns are really helpful to standardize the project, and also helpful to find out the bugs and UNIT TESTING.
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Vijay Kumar
| Argues in support of
"Against of Design Pattern"
| 1 year ago
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Yes I support Shashi Prasad. For all those argue for design pattern i have a simple question. How many times have you mentioned a pattern name in your design documents? or any other project documents. In my case it is none. In contrast we...
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Krishna Kiran
| Argues in support of
"Favour of Design Pattern"
| 3 years ago
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But all those tools and frameworks are designed and developed based on well proved design patterns only..So always design patterns will have its own place in the software development life cycle whether it is directly or indirectly...
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Debate: "Java Frameworks and Pattern Usage by Developers" deleted from your view.
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