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Shashi Prasad Media Planning, Mudra Communications
 
Shashi Prasad's Profile
Mudra Communications
Shashi Prasad
Media Planning, Mudra Communications
confidential
Mumbai, India
confidential
Toostep 
Professional summary
Shashi Prasad's Experience
Current :

Media Planning Executive/Manager, Mudra Communications

Advertising/PR/MR/Events
India, Mumbai

Working from 2007

 
 
 
 
Shashi's communities
13790 members, 310 jobs, 764 articles, 308 questions, 961 debates, 382 idea contests.
1159 members, 15 jobs, 80 articles, 45 questions, 49 debates, 29 idea contests.
498 members, 10 jobs, 109 articles, 44 questions, 58 debates, 26 idea contests.
Shashi's contributions
I think continous cricket did them in, as they were playing non-stop cricket for last 1 year where they did not have any rest at all, and the rest period before T20 world cup was used by IPL and there players got injured and carried those niggles for...
Brand knowledge refers to the knowledge that a consumer has over the brand. Knowledge : just knowing about he product awareness : knowing the price and other specification about the product. And its a summation of brand image and brand knowledge......
Is rebranding a better option for companies?
The global economy has moved into recession and its effects are seen into various industry. How has advertisement been affected by recession ?  
I think not using the existing customers for branding is the biggest mistake because the best marketing tool is word of mouth advertising. Make sure you ask your customers, clients if they can join you in getting the word out. Ask them what they feel...
 
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