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Shashikant Brahmankar Sr Manager
 
Shashikant Brahmankar's Profile
Genpact
Shashikant Brahmankar
Sr Manager
confidential
New Delhi / NCR, India
confidential
Toostep 
Professional summary
Shashikant Brahmankar's Experience
Current :

Health Cae Fraud Analyics - Team Lead, Genpact
ITES / BPO / Customer Service

Working from 1988

Previous :

Process Consultant, tRx India Private Ltd.
Delhi

Worked from 1998 to 2002

Brief summary :

Process Consultant, Professional Services (MR/Analytics), marketRx India Private Ltd., Gurgaon á 04/2002 on: Senior Statistician (on lien since 01/2004), NCAER, New Delhi á 10/1998 - 13/2002:

Previous :

Statistician , NCAER ,
New Delhi

Worked from 1993 to 1998

Brief summary :

Statistician, NCAER, New Delhi á 04/1993 - 09/1998:

Previous :

Research Assistant, , NCAER ,
New Delhi

Worked from 1988 to 1993

Brief summary :

Junior Statistician, NCAER, New Delhi á 07/1988 - 03/1993: Research Assistant, NCAER, New Delhi Major Projects at NCAER 1. Market Information Survey of Households (MISH) (MISH1992 - MISH 2002 annual survey rounds) Objective: Market sizing, shares and consumption profiles (with respect to the socio-economic traits of the buyer households) for 60 odd manufactured consumer durable and FMCG products. Role: Project Leader, 2002; Project Leader (FMCG sector) 1998 onward; Core Team member, prior to 1998 Results: Authored India Market Demographics Report 2002. The book presents a macro view of the Indian consumer market through analyses of time series information from MISH rounds. - Lead Data analyses and production of detailed Reports for 30 odd FMCG products, MISH1998 onward. - Lead data analysis and presentation of The Income - Occupation White Book, 2000 and 1998. Adopted small-area estimation techniques extensively. An extensive spreadsheet analysis. It presents Indian consumer earnings and professional demographics - a complete mapping of urban/rural India providing a thorough classification of consumers than ever before. - Significantly contributed (data analysis and presentation) to NCAER - 10 Year White Book, The Indian Consumer Market, 1997-2007, (1998). Did projections/forecasting of market size for 12 durable products and income distributions for different levels of granulation. - Data analyses and part draft for India Market Demographics Report 1998 - Data analyses for Indian Market Demographics - The Consumer Classes, 1996 - Data analyses and production of detailed Product Reports (# ~ 60) for each round of MISH. Extensively used by the consumer industry. MISH is the largest household consumption survey in India covering 300,000 households spread over 2500 locations across the country requiring a mammoth field force of about 650 personnel for primary data collection. 2. Evaluation of RBIs KCC Scheme, 2003 Role: Analytical/Technical advice to the team. Project negotiation; planning; survey design; questionnaire design; sampling; advise on data collection, processing and analytics. 3. Evaluation of Energy Parks in India, 2001 Objective: Evaluation of awareness, functionality, management and sustainability of Energy Parks in the states of Maharashtra, M.P. and A.P. Role: Project Leader Result: Policy recommendations accepted and adopted by the Ministry of Non-conventional Energy Sources (MNES), GoI. 4. Impact Evaluation of Operation Flood Programme (OFP) , 1996 Objective: Evaluation the impact of NDDBs OFP on the dairy sector in the country. Role: Co-Project Lead (project negotiation; planning; survey design; sampling; questionnaire design; field work; data collection, processing and analytics; report writing) Result: Policy recommendations accepted and adopted by NDDB. - Co-authored book Impact Evaluation of Operation Flood on the Rural Dairy Sector , 1999. 5. Rural Mechanisation - Potential and Constraints, 1992 Objective: Evaluation of current scenario and future prospects. Projecting demand for farm tractors. Role: Analytics Result: Econometric modeling for tractor demand forecasting for 6 major states and India. - Recommendations accepted and adopted by Escorts India Ltd. 6. Monitoring Changes in a Developmental Programme, 1991 Objective: Propose a practicable methodology for Monitoring Changes in the Dairy Sector. (OFP). Role: Computer programming and Analytics Result: Simulation study carried out using a Baseline database. - Proposed survey-based monitoring methodology adopted by NDDB. Other Projects 7. All-India Census of Handlooms and Powerlooms -1995-96 (Role: training of field staff) 8. Illegal Trade between India and Bangladesh -1994 (Role: data analytics) 9. Baseline Study of Operation Flood Programme - 1990 (Role: training of field staff, data analytics) 10. Fertiliser Consumption and Quality Seeds - 1988 (Role: sampling; training of field staff, staff supervision, computer programming and data analytics) 11. Constraints in the Use of Chemical Fertilisers - A Case Study of 100 Villages - 1988. (Role: analytics) __________________________________________________________________________ _______________________ Other Engagements Associate Editor, Margin (NCAERs quarterly Journal of Applied Economics), 2002-present Member, NCAERs Committee on Financial Management, 2003-2004 Guest faculty at MDI, Gurgaon and IILM, Delhi. __________________________________________________________________________ _______________________ Publications/Media Coverage Papers/Articles S.D. Brahmankar and Shukla, R.K.: Trends in Motorised Two Wheeler Sector , Pitch - The Advertising, Marketing and Media Review, October 2003. S.D. Brahmankar and Shukla, R.K.: Consumer Finance Utility in the 1990s - The White Goods Sector , The Marketing Whitebook 2003-04, Business World, August 2003. Shukla, R.K. and S.D. Brahmankar: Consumer Market - At the Crossroad , Praxis - Business Lines Journal of Management, July 2003 S.D. Brahmankar and Shukla, R.K.: Consumer Finance for White Goods: Cause for Cautious Optimism , Margin, Vol.35, No.2, Jan-Mar 2003. Shukla, R.K. and S.D. Brahmankar: No More Ready Consumer Demand , The Hindu Business Line, Dec. 12, 2002 Brahmankar S.D.: The Middle Class to the Rescue , Economic Times, Oct. 2, 2002 Brahmankar S.D.: Market for White Goods in India - Scenario in the West Zone , Saket News Digest, Oct-Dec 2000 Brahmankar S.D. and Tarana Gupta: Rural India: Market on Fast Track - , Economic Times, July 2000 Brahmankar S.D.: Consumer Finance in India , ICFAI Reader, Mar.19, 2000 Brahmankar S.D.: Great Indian Consumer , Economic Times, Jan. 17, 2000 Shukla, R.K. and S.D. Brahmankar: Impact Evaluation of the Operation Flood Programme on the Rural Dairy Sector , paper presented at the Golden Jubilee Conference of the Indian Society of Agricultural Statistics, Dec. 19-21, 1996, New Delhi. Brahmankar S.D.: A Survey based Methodology to Monitor Changes in the Rural Dairy Sector (unpublished), 1995 Brahmankar S.D.: Demand for Farm Tractors in India by 2006-7 (unpublished), 1994 Books NCAER (S.D. Brahmankar, April, 2003): India Market Demographics Report 2002 . Shukla, R.K. and S.D. Brahmankar (1999) : Impact Evaluation of the Operation Flood on Rural Dairy Sector , NCAER. __________________________________________________________________________ _______________________ Computer Literacy: MS-Office, Fox-Pro, E-Views, STATA, SAS

Shashikant Brahmankar's Education

Indian Statistical Institute
M.Stat
India
From 1986 to 1988
 
 
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Shashikant's communities
Statistical & Data Analytics
2363 members, 86 jobs, 63 articles, 32 questions, 20 debates, 3 idea contests.
Shashikant's contributions
Very good discussion point... often neglected by the majority... Some clarification needed here. 1. data mining and predictive analytics fall into the same category - No. Two different things. Crudely, data mining is equivalent to data exploration. 2....
 
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