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Shubhendu Kumar Dash SBU/Profit Center Head, Lincoln Pharmaceuticals Limited
 
Shubhendu Kumar Dash's Profile
Shubhendu Kumar Dash
SBU/Profit Center Head, Lincoln Pharmaceuticals Limited
Lincoln Pharmaceuticals Limited
confidential
confidential
Hyderabad, India
Toostep 
Professional summary
Shubhendu Kumar Dash's Experience
Current :

SBU/Profit Center Head, Lincoln Pharmaceuticals Limited
Pharmaceuticals
Previous :

General Manager, Bharat Biotech International Limited
Hyderabad

Worked from 2006 to 2011

Brief summary :

A result oriented professional with over 17 years of experience in Pharmaceuticals and Vaccines business. Dynamic change agent skilled in sustaining competitive advantage. Driven by a strong value system and an entrepreneurial streak spawned a successful track record of meeting operational goals timely with key focus on top line and profitability. At present with Bharat Biotech International Limited, Hyderabad, since Aug06 as General Manager (Marketing and Sales). As the principle executive managing the mainstay of business, repositioned the organization to achieve operational excellence. Introduced a positive cultural change in the sales team and brought about a strategic marketing temper to enhance overall efficiency. This has resulted in a business turnover of Rs.235 crores from Rs.56 crores 2 years back. Since Aug06 with Bharat Biotech International Ltd., Hyderabad as General Manager (Marketing and Sales) Company Profile: A major player in the vaccines segment in India with a turnover of Rs.235 crores. It has a rich pipeline of R and D candidates and aspires to offer the widest range of vaccines in India. Job Role and Responsibilities: Business head, spearheading a team of 100 Representatives, 18 First Line Managers, 5 Second Line Managers, 2 Product Managers and 2 Sales Administration Staff. Noteworthy Contributions: Instrumental in the transformation of Bharat Biotech: 2006-2007: As a contract manufacturer with turnover of INR 556 million (Rs.55.68 Crores). 2008-2009: As a marketing powerhouse with a turnover in excess of INR 2 billion (Rs.235 Crores). Played a pivotal role in launching a new marketing division IMMUTIKA with a 5 year strategic road map. Designed a product portfolio of vaccines and formulations targeted to Pediatricians. Shaped up a pediatric franchisee through CRM activities with COI of IAP resulting in brand endorsements. Successfully brought in IT applications for enhancing business efficiencies and field force productivity. Stellar role in facilitating new product launches from the R and D pipeline. Product portfolio rationalized with innovative differentiation: Preservative Free Hepatitis B vaccine with a price premium of 250% in a price-sensitive crowded segment Chromatographically Purified anti-rabies vaccine to forge a Rs.12 crore brand in the first year. Unique conjugation chemistry in case of Hib vaccine with a price premium of 30% over established players. Facilitated representation of company brands in IMS data for the first time.

Previous :

General Manager, Bharat Serums And Vaccines Ltd.
Mumbai

Worked from 2006 to 2006

Brief summary :

Initiated advocacy for public spending on Typhoid through strategic maneuvers. Apr06-Jul06 with Bharat Serums and Vaccines Ltd., Mumbai as General Manager-South SBU Company Profile: Business operation of BSVL is organized through 4 geographical SBUs-East, West, North, and South. As South SBU head, contributed Rs.40 crores per annum, managing 4 marketing divisions. Job Role and Responsibilities: Operated as a Profit Centre Head with financial powers and led a team of 123 Representatives, 22 First Line, 6 Second Line, 3 Third Line Managers with 2 Product Managers and 2 Administration staff. Accountable for both retail and institutional sales. Noteworthy Contributions: Successful ramp up of SBU operations with consistent overshooting of targets.

Previous :

General Manager, Biological E Ltd.
Hyderabad

Worked from 2003 to 2006

Brief summary :

Pivotal in fostering a cultural change in the field force by institutionalizing RCPA for better secondary off takes. May03-Mar06 with Biological E Ltd., Hyderabad as General Manager (Marketing) Company Profile: This company is a pioneer in the biopharmaceuticals segment, having a presence of more than 50 years in India with a sales turnover in excess of Rs.100 crores. Noteworthy Contributions: Played an integral role in formulating a long term strategic business plan and introduced the concept of power brands. Successfully revitalized brand portfolio through line extensions and new product launches. Launched several patented and first-to-market formulations. Stellar role in engineering the branding of Tetanus Toxoid in the face of generic competition and facilitated into Top 300 brands list of East Zone as per IMS ORG SS audit. Created a Rs.18 crore brand.

Previous :

Assistant General Manager, Cadila Pharmaceuticals Ltd.
Ahmedabad

Worked from 1996 to 2003

Brief summary :

Demonstrated abilities in effectively reinforcing the corporate image through relationship marketing by reaching out to 2500 corporate retailers and 3700 KOL (Key Opinion Leaders) every month through mailers. Jun96- Apr03 with Cadila Pharmaceuticals Ltd., Ahmedabad Growth Path: Nov01-May03 Assistant General Manager -Diabetology division Jun00-Oct01 Sr. Product Manager Jun96-May00 Product Manager Noteworthy Contributions: Key role in launching the diabetes care division after facilitating the insulin technology transfer from Polfa Tarchomin SA, Poland. Successfully implemented a co-promotion marketing model with 500+ Representatives of Pharma Division along with a core group of 21 Therapy Support Specialists (TSS), strategically placed all over India.

Previous :

Dalal Consultant, Engineers P Ltd.
Mumbai

Worked from 1994 to 1996

Brief summary :

Handled Envas (Enalapril maleate, ACE-I) and Fludac (Fluoxetine, SSRI) the Segment Leaders over 4 years with consistent prescription growth, validated by Cmarc. Aug94-Jun96 with Dalal Consultants and Engineers (P) Ltd., Mumbai as Consultant-Pharma Business Company Profile: DCEL is a premier project and management consultants, focusing on pharmaceuticals and speciality chemicals. Prestigious clients include DBT, TDB, INDEXTb, Cargill SE Asia Ltd., GSK, etc. Noteworthy Contributions:

Previous :

Deputy Product Manager, Torrent Pharmaceuticals Ltd.
Ahmedabad

Worked from 1992 to 1994

Brief summary :

Functioned as a Team Leader for a SAARC funded and IDBI coordinated study for a bulk drug and formulation complex at Bangladesh. The detailed techno-economic feasibility report was made through onsite visit and submitted within the required time frame. This project was procured in the face of global bidding. Jun92-Jul94 with Torrent Pharmaceuticals Ltd., Ahmedabad as Deputy Product Manager Noteworthy Contribution: Successfully positioned the psychotropics portfolio for the first time, earning high appreciation by field force. Therapeutic Segments Promoted Vaccines and Sera: Tetanus Toxoid, Tetanus Immunoglobulin, Anti Snake Venin, Antirabies Vaccine, Rabies Immunoglobulin, Anti Scorpion Venom, DPT, Oral Polio Vaccine, Hepatitis-B Vaccine, Typhoid Vaccine, Hib Vaccine, Combination Vaccines, Human Albumin, Human Normal Immunoglobulin and Anti Thymocyte Globulin. Cardiovascular: ACE-I, CCB, LMW, Unfractionated Heparin, Streptokinase Diabetes Care: Insulins(porcine), Oral Anti Diabetics Psychiatry: Antidepressants, Antipsychotics, Anxiolytics Nutraceuticals: Haematinics, Vitamins, Digestive Enzymes, Calcium Prep, APU Gynaecological Hormones: HCG, HMG, FSH Other Acute Care Products: Respiratory and Antibiotics

 
 
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Shubhendu's communities
SAP Professional
2541 members, 115 jobs, 110 articles, 50 questions, 21 debates, 3 idea contests.
Shubhendu's contributions
Product promotion to Doctors is moving from professional service representatives to e-mode and doctors are liking it too
 
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