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Shyam Iyer Account Director, McCann Erickson
 
Shyam Iyer's Profile
Shyam Iyer
Account Director, McCann Erickson
McCann Erickson
confidential
confidential
Mumbai, India
Toostep 
Professional summary
Shyam Iyer's Experience
Current :

Account Director, McCann Erickson
Advertising/PR/MR/Events
India, Mumbai

Working from 2005

Previous :

Godrej Properties Ltd
Mumbai

Worked from 2005 to 2009

Brief summary :

Godrej Properties Ltd Bagpiper Whisky, Romanov Vodka ICICI Bank Home Loans ING Vysya Mutual Funds SOTC Tours and Travels Bharat Petroleum (Speed, Pure for Sure) Axis Bank (Retail Banking Products) Reliance Mutual Fund Barclays Bank Indian Oil Corporation Presently with : Tata Teleservices Ltd, since Sept. 09 Head: Brand Marketing, MP and CG region Last Assignment : McCann Erickson (I) Ltd., Mumbai , Aug 05 to Aug `09

Previous :

Director, Client Services
Mumbai

Worked from 2002 to 2005

Brief summary :

Client Services Director Previously with : Saatchi and Saatchi, Mumbai, June 02 to July `05

Previous :

Group Account Manager, R ,
Mumbai

Worked from 1999 to 2002

Brief summary :

Group Account Manager and AAD Past Employment : Everest DY and R, Mumbai, Nov. 99 to May02

Previous :

Account Manager, Publicis
India

Worked from 1997 to 1999

Brief summary :

Sr. Account Executive and Account Manager Publicis India, July 97 to October `99 Account Executive Telecom Exposure Tata Teleservices: Managed a group of key brands like Tata Indicom, Tata Photon, Walky. Worked very closely with Sales and Distribution teams for product launches, distribution width expansion, retail visibility, promotion of key STVs, ATL, BTL, Public Relations, on-ground promos, targeted VAS campaigns, VAS roll-outs, support to U and R drives, Retail / Distribution engagement programs, rural promos, new town launches etc. Good understanding of telecom business and operational imperatives. Loop Mobile (McCann Erickson): The challenge was to `revive an old brand losing out to competitors in a hyper-active category. Was actively involved in the brand relaunch (2007) and its subsequent new launch in the form of Loop. Essar Retail Telecom: Organized telecom retailing, being a new sector, the challenge was to create and establish a brand and also set up the momentum by driving footfalls and creating preference. To TILL The MobileStore is the leader in the category, with over 1400 outlets Tata Teleservices (McCann Erickson): Handled TTSL business between 2005 to 2007, which gave me great exposure to telecom and consumer behavior insights of prepaid and postpaid users. Been a part of key campaigns like Motorazor launch , new brand launch planning etc. Achievements Driven successful initiatives and innovations for TTL like `daily 1hr FM roadblock, `national level award winning OOH executions, national level award winning `BTL Event, `launch of Photon Plus in Gujarat, BlackBerry direct-sales program, sales-oriented BTL programs, celeb-events and major differentiated brand-events. Recognized and appreciated for driving business support campaigns consistently. Certified Assessor of TBEM (Tata Business Excellence Model) and Trained in 6-Sigma Yellow Belt Won several R and R as well as appreciation mails from Top Mgmt (Corp Office) for differentiated innovations (2009-till date at TTL) Won Best Marcom Circle award (Jan 2012) through a series of path breaking innovations Nominated for ASAS (Advanced Seminar In Advertising Skills), Phuket, 2001. Was one of the two Indian representatives from DY and R network. Successfully set up the Everest DY and R office at Bangalore, Aug. `2001 from scratch. Developed it into a functional and independent office in a span of 4 months Managed the largest and most diverse account management team - Saatchi and Saatchi, 2004, and also successfully launched PLAYWIN, the first of its kind online lottery brand in India|

Shyam Iyer's Education

Mudra Institute Of Communications (MICA), Ahmedabad
PG Diploma
India
From 1996 to 1996
 
 
 
 
Shyam's communities
Mudra Institute of Communications, Ahmedabad (MICA)
150 members, 84 jobs, 95 articles, 8 questions, 7 debates, 14 idea contests.
 
 
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