SKAL TooStep Club

SKAL is the only international organization which brings together all branches of the travel and tourism industry. Representing the industry’s managers and executives, skalleagues meet to discuss subjects of common interest. Once the membership reaches a reasonable level, we will seek international recognition from SKAL International.

Tags:	‘performance management’, performance, valuation, ‘business processes’, ‘global business’, innovation, ‘quality management’, ‘product development’, branding, ‘channel management’, ‘digital marketing’, pricing, hospitality, aviation, tourism, airlines, hoteliers, travel
Category:	Business Area
Industries:	Hospitality, Transportation/Aviation
Functional Areas:	Branding, Business Processes, Channel Management, Digital marketing, Global Business, Innovation, Performance, Performance Management, Pricing, Product Development, Quality Management, Valuation
Moderation:	Moderators only
Visibility:	Everyone
Members:	2
Jobs:	0
Articles:	10
Questions:	1
Debates:	8
Idea Contests:	6

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Topic of the week : Marketing Warfare: The Quest For More Guests. Go to Topic

Hoteliers are now feeling the heat of rising costs with falling room rates...

Are Luxury Hotels recession proof?

Yes

How hoteliers should go about to woo more guests ?


	3 standard of service
	2 By Offering Complimentary High Speed Internet Access
	2 by establishing good relationship between individuals

Community Board

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Answer

Mall Opening Ceremony

11 referals, 3 answers, 82 views

	Answered by Ahmed Sultan, Senior Tourism Consultant, UltraConsultants \| Topic: Hospitality marketing and promotion \| 3 years ago
	Distribution of rebate coupons redeemable at the business/ sales outlets located inside the mall might be a good promotional tool.

Answer

HOW CAN A SMALL BIRD DESTROY BIG AEROPLANE ?

0 referals, 1 answers, 20 views

	Referred by Ahmed Sultan, Senior Tourism Consultant, UltraConsultants \| 3 years ago

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Topics in SKAL TooStep Club

Hospitality marketing and promotion Go to Topic

What are the Infrastructure requirements in Hotel Industry ?


	0 Few modifications are required...

What are the latest trends in Hotel industry ?


	2 Hybrid Hotels ...

Creative marketing and promotional efforts in hospitality industry Go to Topic

Will a Spa be able to attract customers In India..?

Yes

Hotel Marketing Tips


	3 Provide optimally-priced quality
	2 Internet Marketing
	1 Acceptable price with high level of service

How to enhance pricing levels and still remain competitive Go to Topic

Hoteliers’ price wars

In most cases, price wars start because a hotel is trying to stop the declining demand, or one hotel figures that they can buy market share using their current profit margins as a trade off. Dropping prices to stimulate demand or buy market share comes with its own set of penalties. Hotels, like many other businesses, operate in a competitive environment. Generally, when one hotel makes a bid to buy market share through price reductions, any revenue from market share that is gained is soon lost

Do we as a brand need to cut down pricing to sustain in the cut throat competition

Yes

Innovative Ideas and Creativity Go to Topic

16 habits of highly creative people

Many people believe that creativity is inborn and only a chosen few are creative. While it is true that creativity is inborn, it is not true that only a chosen few are creative. Everyone is born creative. In the process of growing up, educating yourself and adapting yourself to your environment, you slowly add blocks to your creativity and forget that you had it in the first place. The difference between a creative person and a person who is not so creative is not in the creativity that they we

Does innovation begin with a need?

Top Rated Answer :

It is need based. It has to do with where the company is placed in the given scenario. Where is the company going with the current product bouquet and also where is the brand placed vis a vis local and global market!! Innovation will be thought...

How to Beat Layoff Go to Topic

Do layoffs reflect the incompetence of companies to beat the recession?

Yes