Create knowledge
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(rate this)
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Product development
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27
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12
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Brand develpoment
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Anna George
| Argues in support of
"Brand develpoment"
| 28 days ago
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Both Product Development and Brand Development are equally important. Customer/client would buy a product only if it is of good quality, so product development is important. Now even if we develop an excellent product, people will buy it only if...
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Subhash Kumar Tripathi
| Argues in support of
| 3 years ago
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No i don't agree with both of them if one considers only product development it is not possible for it to succeed, so both branding and product development should go together hand in hand, and branding is the one which gets you investment coming in and...
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Suhel Khan
| Argues in support of
"Product development"
| 3 years ago
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Quite obvious Product development is much more important then brand development. Because if we go on harping for a product which doesnt appeal to its intending audience then the campaign product both will fall flat on its face. For example...
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Debate: "Product development or Brand development!!" deleted from your view.
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(rate this)
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1
Be Interactive
2
Be Innovative
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harry P
| Supported idea
"Be Interactive"
| 8 months ago
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For online branding the communication should reach ultimate customers, and it should be innovative too. consumer perceprion will not be same for all time it will differ, as per market condition company needs to change its promotional strategy....
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Subhash Kumar Tripathi
| Added idea
| 3 years ago
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When we think of windows operating system, we are reminded of its logo before everything else. An appealing logo creates a lasting impression in the mind of your consumers and has a global appeal. A meaningful logo is always helpful in online branding.
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Ideate: "what are effective strategies for online branding eSuccess?" deleted from your view.
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(rate this)
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1
Be Interactive
2
Be Innovative
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harry P
| Supported idea
"Be Interactive"
| 8 months ago
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For online branding the communication should reach ultimate customers, and it should be innovative too. consumer perceprion will not be same for all time it will differ, as per market condition company needs to change its promotional strategy....
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Subhash Kumar Tripathi
| Added idea
| 3 years ago
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When we think of windows operating system, we are reminded of its logo before everything else. An appealing logo creates a lasting impression in the mind of your consumers and has a global appeal. A meaningful logo is always helpful in online branding.
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Ideate: "what are effective strategies for online branding eSuccess?" deleted from your view.
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(rate this)
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Quantity
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9
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16
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Quality
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KUMAR SWAMY H C
| Argues in support of
"Quantity"
| 1 year ago
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In our country when 27% of the population is below poverty line definitely Quantity rides over Quality. Here on the web we see more votes for "Quality" because we know what quality means and we can afford it.Today majority of the Indians want...
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Subhash Kumar Tripathi
| Argues in support of
| 3 years ago
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Yes i agree that indian consumers look for quantity as they are not as rich as the foreigners so they cant afford to spend more in the name of quality. But the trend for quality is starting up but even now i believe the indian consumer mentality is...
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Nidhi Singh Chauhan
| Argues in support of
"Quantity"
| 2 years ago
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Major population of India falls in Middle class category.This class concentrates on quantity more than quality...inidan consumers are slowly learning to give more weightage to quality than quantity....
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Debate: "Is Indian consumer is more interested in quantity than in quality? " deleted from your view.
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(rate this)
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Goals Are Good
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People power
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Subhash Kumar Tripathi
| Added idea
"Goals Are Good"
| 3 years ago
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It is a tactical effort to achieve increased sales in specific areas during a specific time, Our experience with FMCG companies is that they are more interested in the first choice. Most of them have previously appointed vendors who implement the...
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Omkar Deshpande
| Added idea
"People power"
| 3 years ago
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I think the best bet is to recruit students from specialized institutes such as the Indian Institute of Rural Management, or at least, management graduates who have studied the subject as an elective.Rural marketing efforts need special mindsets,...
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Ideate: "What should companies do to step up their payback from rural marketing efforts? " deleted from your view.
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(rate this)
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Quantity
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9
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16
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Quality
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KUMAR SWAMY H C
| Argues in support of
"Quantity"
| 1 year ago
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In our country when 27% of the population is below poverty line definitely Quantity rides over Quality. Here on the web we see more votes for "Quality" because we know what quality means and we can afford it.Today majority of the Indians want...
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Subhash Kumar Tripathi
| Argues in support of
| 3 years ago
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Yes i agree that indian consumers look for quantity as they are not as rich as the foreigners so they cant afford to spend more in the name of quality. But the trend for quality is starting up but even now i believe the indian consumer mentality is...
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Nidhi Singh Chauhan
| Argues in support of
"Quantity"
| 2 years ago
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Major population of India falls in Middle class category.This class concentrates on quantity more than quality...inidan consumers are slowly learning to give more weightage to quality than quantity....
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Debate: "Is Indian consumer is more interested in quantity than in quality? " deleted from your view.
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(rate this)
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Media and Data Convergence
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In-Home Entertainment
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Omkar Deshpande
| Added idea
"Media and Data Convergence"
| 3 years ago
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Traditionally, there were data-centric devices such as PCs and PDAs and media-centric devices such as TVs and portable media players. However, the line between them is becoming blurry because consumers are demanding products that can handle both....
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Subhash Kumar Tripathi
| Added idea
"In-Home Entertainment"
| 3 years ago
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With prices of flat-panel TVs (LCD, Plasma, and DLP) falling more than 30 percent a year, large screen HDTVs are showing up in more and more homes. With homes equipped with HDTVs, and high-definition (HD) content available through broadband,...
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Ideate: "What are the emerging trends in CE?" deleted from your view.
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There are hundreds of needs in human life that sometimes rivet you in the foray of taking loans.Going for a loan but apprehensive? Fetching a fair deal when it comes to loans may look like a tough nut to crack. To take a loan and thinking of a secured loan through your house, well before you start this process, keep in mind the following steps to get the best possible deal for your house: Never believe a bank or any other financial institution fully as they never tell you the full story. Get your house valued by 2 or 3 agents in order for you to get a realistic figure. Always do a complte and detailed market survey regarding things like interest rates etc. The next thing you need to do is f...
Insight: "Steps to the Best Secured Loans Deal" deleted from your view.
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Acquired by Google a year ago, the video-sharing site is still gaining in popularity, with users around the globe collectively uploading seven hours worth of video clips every minute. Naturally, many of those people would find it useful if more of the hardware needed to shoot and post videos was built with YouTube in mind. Now, a growing number of manufacturers are responding, introducing gadgets that are specifically designed and marketed for YouTube compatibility.
Trends: "Youtube compatible gadgets from LG, Casio and Netgear" deleted from your view.
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Take a look at this example, In 2006, a U.S. district judge in New York granted publishing rights for 10 Steinbeck works to son Thomas Steinbeck and granddaughter Blake Smyle, who had cancelled rights to the works held by a publisher and the children of Steinbeck's third and last wife, Elaine, among others. Thomas Steinbeck is the author's son by his second wife. The granddaughter is the child of the couple's second son, John Steinbeck IV. The convolution of family relationships--first wife, second wife and children, third wife and step-children--illustrates the need for specific instructions in the estate plan and related documents such as a will for who will receive the rights and respons...
Insight: "Protecting Intellectual Property" deleted from your view.
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