Create knowledge
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(rate this)
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Yes
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1
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1
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No
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Subramanyan Krishna
| Argues in support of
"No"
| 2 years ago
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I need views what u think, I think it is not
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Debate: "Without Expeiernce will Interantional MBA's can give you the edge to excel in Indian Markets ??? Your views Please ...." deleted from your view.
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(rate this)
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1
Earning for Spending Attitude
2
Its the media
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Subramanyan Krishna
| Added idea
"Earning for Spending Attitude"
| 2 years ago
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I would have definetly said yes to all the other 3 ideas but before that i thought as an Indian Consumer, less than 20 % might have travelled or effected by travelling to other conutries, Availability of International Brands Media Induceing would...
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Shyam S
| Added idea
"Its the media"
| 2 years ago
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The media , especially electronic media have brought the global standards to our living rooms. The economy boom has also been a big boost for the Indian consumers. Those are the two most important factors.
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Ideate: "Why Indian consumers have globalised in thinking and living?" deleted from your view.
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(rate this)
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Quantity
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9
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16
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Quality
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KUMAR SWAMY H C
| Argues in support of
"Quantity"
| 2 years ago
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In our country when 27% of the population is below poverty line definitely Quantity rides over Quality. Here on the web we see more votes for "Quality" because we know what quality means and we can afford it.Today majority of the Indians want...
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Subramanyan Krishna
| Argues in support of
"Quality"
| 2 years ago
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HI 2 ALL, Simples No company is lookin for 1 time customer thats y customer retention service etc etc ... Though India has a majority of Mass segment of people whose priority was quantity Brands have recognized the potential of this hude mass...
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Nidhi Singh Chauhan
| Argues in support of
"Quantity"
| 2 years ago
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Major population of India falls in Middle class category.This class concentrates on quantity more than quality...inidan consumers are slowly learning to give more weightage to quality than quantity....
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Debate: "Is Indian consumer is more interested in quantity than in quality? " deleted from your view.
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(rate this)
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Even after much of efforts the Retail Chains are not able to prevents thefts or in more contemporary terms, Shop Lifting, so can you tell some ways to help us.
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Subramanyan Krishna
| Answered
| 2 years ago
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Hi, I might be an amature in this discussion but presently gaining some retail experience i would recommend we practise SLR - Every Sale Collegue has responsibility of his department for Pricing, Facing replunishing in the same way he is meant to...
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Muralidhar Reddy
| Answered
| 3 years ago
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Shrinkage the main problem in todays retail world is not only the vested resposibility of one individual as said by Sarin. Its the employer employee relation and as well the training imparted to the down line of gaining the ownership. Its a simple...
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Dr. Ravindra Pratap Gupta
| Answered
| 3 years ago
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Periodic high value count, Stock audit check point devices etc are efficient sytems etc developed based on identifying tags (Hard/Soft tags etc). But as the shoppers to are becoming professional shoplifters with ageing times more needs to be done...
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Answer: "How to prevent Retail thefts?" deleted from your view.
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(rate this)
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One way to think about brands is as shorthand for the sum of promises and experiences they represent. By this thinking, cobranding can be considered dual shorthand, representing the new story that emerges when multiple promises are joined together. As the world becomes faster and our window to communicate with our customers grows smaller, cobrands will continue to proliferate in ever-evolving shapes, sizes, and complexities. Unfortunately, when cobranding, marketers tend to overestimate customer understanding of and attention to what a pairing of logos might mean. The primary assumption made in any cobrand is that the target market understands each of the individual brands and what it repre...
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Subramanyan Krishna
| Commented
| 2 years ago
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Hi friends, "COBRANDING DOESNOT MEAN PARTNERSHIP BETWEEN 1 STRONG & 1 WEAK BRAND" I belive Co branding's Core Principle is keeping in mind that end Customers have varies requirements but would like to get the best deal for the value of money...
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James Jeevaraj Moses
| Commented
| 2 years ago
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Having worked on co-branding of a national bank and a national airline with a national news paper chipping in for a year I can state that co-branding is exciting for a period of time and sustaining it is not easy. If competition catches up with...
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jinesh vinayachandran
| Commented
| 2 years ago
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This is an interesting topic in the commercial and advertising sector. Co-Branding is a good thing for products that are lesser identified but have a large market. There may be another advantage for the product that found to be best seller in its...
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Insight: "Think Before You Co-Brand.." deleted from your view.
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(rate this)
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Yes
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44
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8
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No
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Abhijit Anand Prabhudan
| Argues in support of
"Yes"
| 1 year ago
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Co-branding can assist smaller brands to gain visibility. Just see how computer manufacturers use it. acer and lenovo were unknown, but they are now global brands as people know there's intel inside!, similarly HTC smartphone is using google...
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Subramanyan Krishna
| Argues in support of
| 2 years ago
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hi 2 all, Yes I belive Co branding is a way ahead for most of the companies, keeping in mind that end Customers have varies requirements but would like to get the best deal for the value of money he/she is going to spend. Thus it is Individual...
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Purvi Ghosh
| Argues in support of
"Yes"
| 2 years ago
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Yes, I agree Co-Branding does help in bettre brand building.Co-branding strategies are increasing used to fend off heavy competition and to gain more marketplace exposure. The main advantages are that companies can pool together their resources,...
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Debate: "Can Co-Branding help in better brand building? " deleted from your view.
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