Ask page of sudhanshu srivastava, Sales/BD Manager, cfcl - Profile & Expert Views of sudhanshu srivastava, Sales/BD Manager, cfcl

Is Media spend tilting towards BTL Advertising / Promotion

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Yes

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	sudhanshu srivastava \| Argues in support of "Yes" \| 1 year ago
	btl is more cost effective and focussed in the rural market, where lack of literacy/electricity/leisures make conventional channels obsolete

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