Create knowledge
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(rate this)
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Outsourcing PPC Management to experts unless we have one in-house.
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CRM Tool
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suhaschandra deshpande
| Added idea
"CRM Tool"
| 2 years ago
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Sheetal, I feel, nowadays, a consumer feels that he is not given due attention to his loyalty for purchasing or using a particular brand over the years. The CRM tool addresses this very brand loyalty management technique keeps his/her interest in...
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ujjval jain
| Supported idea
"Outsourcing PPC Management to experts unless we have one in-house."
| 2 years ago
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I suppose its the right approach as we have mainly two advantages: 1. An expert professional analysis. 2. Saving much precious time other resources against which we can have many other more creative activities. Thanks for the referral Sheetal.
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Ideate: "How to promote ROI on customer feedback?" deleted from your view.
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(rate this)
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consummer needs should be addressed
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Shift from channel-centric to customer-centric mindset
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M. Prabhakar Rao
| Added idea
"Give focussed attention to every customer!"
| 2 years ago
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As every customer is as important as every other customer, give focussed attention to each customer to gain insights on the needs and wants of him/her and try to meet them.
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Sudhansu Jena
| Added idea
| 2 years ago
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Great products and a great store experience don’t make up for a lacklustre staff. A retail store should have incredibly unique merchandise for sale. The staff, rather than directly selling to the customers, should engage him in all different possible...
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Piyush Jain
| Supported idea
"Shift from channel-centric to customer-centric mindset"
| 2 years ago
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I support your thought when you move from being channel-centric to customer-centric in your approach. But it would be a gross mistake by the brand manager, if he stops there and does not think more. This is because no consumer today would like to...
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Ideate: "What retailers and brands must do in 2010 in order to make customer buying?" deleted from your view.
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(rate this)
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Improve rapo with customers
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Promotion, deals and club card points
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Rathin Deb
| Supported idea
"Improve rapo with customers"
| 1 year ago
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Yes Malladi I agree with your point of view in addition the follow up mails with new arrivals or discount should be sent on a regular basis in order to let the customer feel at home with also feel good factor and the customer stays.
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Anand Balasubramanian
| Added idea
"Promotion, deals and club card points "
| 1 year ago
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There are different strategies every retailer would follow. They have daily and weekly promotions, week-end deals, any one of the week-day deals and more than that they issue club-cards to accumulate their points. This was retailers can bring back...
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NATTERAJA R. ARIKRISHNAN
| Supported idea
"Improve rapo with customers"
| 1 year ago
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Yes, maintaining good contact & relationship with the customers through proper services. Thanks for the referral Mr.Malladi.
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Ideate: "How Retailers should engage shoppers?" deleted from your view.
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(rate this)
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1
Facination for the word "IMPORTED"
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Hot spot for brands
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Azhar Kazmi
| Supported idea
"Facination for the word "IMPORTED""
| 2 years ago
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I'd agree with Markand with this fascination for imported things. But such fascination is not limited to us Indians. It is quite a common phenomenon in other countries too. There was a time when an Indian returning from a foreign visit was...
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JOGINDER SINGH CHANDNANI
| Supported idea
"Facination for the word "IMPORTED""
| 2 years ago
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Its the gives the sense of achieving something among peers. "IMPORTED IS THE BUZZWORD"
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Ideate: "why do you think foreign brands are very much influencing Indian youth in particular?" deleted from your view.
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(rate this)
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Google
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Sony
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Pankaj Tamang
| Supported idea
"Google"
| 2 years ago
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definatly google.. with d help of this search engine, we can access to all kind of information..
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saurabh
| Supported idea
"Google"
| 2 years ago
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google is the greatest invention, that drastically changed our life. every one depends on this brand.
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SUNIL GHAI
| Supported idea
"Google"
| 2 years ago
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Yes it is google, I don't remember any other search engine name
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Ideate: "Which brands are on top of your mind and why?" deleted from your view.
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(rate this)
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It adds Stimulus to the Senses
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VM- A Silent Seller
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Alok Sharma
| Added idea
"VM- A Silent Seller"
| 2 years ago
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VM of a store comprises not only of window display but how are the stocks displayed on racks, color wise display of products, cleanliness, light effcts, placement and height of gondolas, quantity and quality of stocks and balance area allocation...
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Sudhansu Jena
| Added idea
| 2 years ago
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Facilitating functional shopping experience through optimizing display of varied products thereby easing choices and sampling for the consumer. Visual enhances profitability and image of the brand.
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Ideate: "What do you think are the aims of Visual merchandising?" deleted from your view.
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(rate this)
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Responsible for creative development of all Brand Shop projects
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gives the sales call as well
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Mohan
| Added idea
"gives the sales call as well"
| 1 year ago
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If its a good merchandising then its a sales call itself & sometimes if consumer is aware of the product & sees good merchandising then the chances of the purchase is much higher
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Sudhansu Jena
| Added idea
"Responsible for creative development of all Brand Shop projects"
| 2 years ago
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As creativity is important to get the stare of public, there should be proper development in this field and should be responsible to take up all the brand projects put forward and execute it perfectly.
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ankit sharma
| Supported idea
"A diffrentiating factor which increases sales"
| 2 years ago
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always good visual merchandising helps d retailer ......it plays a vital role to increase sales volume. its also attract d window shopper nd also increase the impulse purchasing also. generally lifestyle retailer does't believe in expensive...
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Ideate: "What do you think are the primary responsibilities of a visual merchandising job?" deleted from your view.
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(rate this)
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Having a vision and the ability to execute it
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Motivating and Team leading
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Prasad PN
| Added idea
"Motivating and Team leading"
| 2 years ago
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Motivating and building a team. Individuals cannot make much impact if there is no team to implement the goals.
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Shailena Varma
| Added idea
"Having a vision and the ability to execute it"
| 2 years ago
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The person should have a vision of what he should do and how to execute it. He should have the required ability to put forward the necessary thoughts into practice.
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Ideate: " What are the character requirements for a job you think in the visual merchandising field?" deleted from your view.
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(rate this)
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Pricing ethics.
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Need fulfillment process of citizen
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Mathew Cherian
| Added idea
"Need fulfillment process of citizen"
| 2 years ago
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Marketing is a science where the outcomes of the Marketing processes create satisfaction and fulfillment for the consumer. A consumer as outcome of Marketing action should be able to get a product at the price he can afford, at the place he wants...
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Kashif Billal
| Added idea
"Culture & Morality"
| 2 years ago
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It is the most Important of marketing to Respect the Cultural Moral values of a Jurisdiction. If one Comprehends the Culture of a Region, it get quite easy for the Marketer Consumer to come to Mutual Terms of Business Profitability.
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Ideate: "What are the main ethical issues in marketing?" deleted from your view.
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(rate this)
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Yes
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2
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No
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Satish Chander Khosla
| Argues in support of
"Yes"
| 2 years ago
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ethical marketing is the basics for long term association with the customer,a customer has faith in a product due to ethical marketing. Even with traders only ethical marketier has long term association even in difficult times.
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Sudhansu Jena
| Argues in support of
| 2 years ago
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I don't agree to the fact that ethical marketing is the new trend because customers are more directed to TV commercials that shows obscene videos. If they can digest these type of ads, then why is there a need of a product to be ethical?
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Debate: "Is ethical marketing the new trend among marketers?" deleted from your view.
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