Create knowledge
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This post is a part of series of article on branding. The previous post was “Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts. You won’t believe one gentleman really mailed me the recipe for a unique sushi dish. And this enthusiastic lad was so serious about the whole thing that he also sent me a list of good restaurants in Delhi where I can go and have it. I nicknamed him “sushi peddler” (What say? J). Well now let’s get back to the job of defining brand and branding. Definition of Brand (Bookish): Brand: Distinguishing name or symbol (logo) designed to identify the origins of a product or service, differentiate the product or ser...
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Pervara Kapadia
| Commented
| 11 months ago
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Interesting topic. Branding is creating an identity of product / service. For this various parameters are to be adhered to. For instance you are a brand yourself.Thanks Suhel for starting this.
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Suhel Khan
| Commented
| 2 years ago
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Nop not from Japan..he is from saddi Dilli..i did try..pretty good stuff..:)
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Joydeep Dasgupta
| Commented
| 12 months ago
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The conversation (process) involved in creating a unique name and image for a product / service which is so overwhelming is acknowledged praised and adopted by the consumers' mind across geographic boundaries, where communication through...
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Insight: "What is branding?" deleted from your view.
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Suhel Khan
| Answered
| 1 year ago
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This term more or less is coined by Malcolm Gladwell in his book "blink". In his own words he describe it as "How we think without thinking". Brand blink in easier terms is a way the brand is embedded in our minds and the recall ability of the...
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Badri N Srinivasan
| Answered
| 1 year ago
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Brand Blink is a concept that is related to the concept propounded by Malcolm Gladwell in his book "Blink". Marketing Today gives the following points - People make decisions through rapid cognition and a concept known as thin-slicing—the ability...
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Answer: "what is brand blink" deleted from your view.
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Common services would be mostly online
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website branding
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George Karimalil
| Supported idea
"Common services would be mostly online"
| 2 years ago
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Quite right. It is already happening, though it is a challenge to manage it rural areas. With illiteracy prevailing over more than 40 per cent of the population, the need is to introduce computer learning (preferably under public-private...
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Suhel Khan
| Added idea
| 2 years ago
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I predict heavy usage of social media channels by businesses seeking larger and closer presence on the web. I am aware and also expect some cool social media analytical tools and marketing companies with focused services in this sphere. And i am...
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Julius Onyango Obat
| Supported idea
"Common services would be mostly online"
| 2 years ago
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most governments are computerizing their department ie revenue hence most common services shall be done online
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Ideate: "What are going to be the web trends in 2010? " deleted from your view.
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The implications of ‘Per Second Charging’ in Mobile billing in GSM Networks. Author P. Abraham Paul. There are different methods of telephony charging generally known as the Toll free system and Measured rate system. ‘Carlson’s Revised Metering’ method is the universally accepted concept in the “Measured rate system”. The fundamental rule in the Telephony charging is that the Customer is never to be over charged. In measured rate system, the method adopted is to levy an initial call charge as “Answer Fee”, for every successful call, charged at the time of call answer. Normally, the “Answer Fee” includes 'call charge' for a predefined initial part of the call durati...
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Suhel Khan
| Commented
| 2 years ago
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Good article Mr. Paul..
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Abdul Raheem.Syed
| Commented
| 2 years ago
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Perfect Mr.Paul. Agree with your analysis.But for the end-user,what his operator is marketing matters in real.If TATA DOCOMO says that there is a full value on particular recharge voucher,subscriber blindly goes for it without thinking where he is...
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Insight: "Per second charging is neither good for Customer nor for the Industry." deleted from your view.
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Answer: "Do you think the success of GITEX 2009 Dubai will be an economic indicator for things to come in MEA?" deleted from your view.
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(rate this)
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This post is a part of series of article on branding. The previous post was “Branding is the most oversold but least understood expertise” . Breaking the myths and discovering the facts. You won’t believe one gentleman really mailed me the recipe for a unique sushi dish. And this enthusiastic lad was so serious about the whole thing that he also sent me a list of good restaurants in Delhi where I can go and have it. I nicknamed him “sushi peddler” (What say? J). Well now let’s get back to the job of defining brand and branding. Definition of Brand (Bookish): Brand: Distinguishing name or symbol (logo) designed to identify the origins of a product or service, differentiate the product or ser...
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Pervara Kapadia
| Commented
| 11 months ago
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Interesting topic. Branding is creating an identity of product / service. For this various parameters are to be adhered to. For instance you are a brand yourself.Thanks Suhel for starting this.
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Suhel Khan
| Commented
| 2 years ago
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Nop not from Japan..he is from saddi Dilli..i did try..pretty good stuff..:)
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Joydeep Dasgupta
| Commented
| 12 months ago
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The conversation (process) involved in creating a unique name and image for a product / service which is so overwhelming is acknowledged praised and adopted by the consumers' mind across geographic boundaries, where communication through...
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Insight: "What is branding?" deleted from your view.
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Go for SWOT Analysis
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Embrace Technology
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Fazalur Rahman
| Supported idea
"Go for SWOT Analysis"
| 2 years ago
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Perfectly presented Mr. Suhel.
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Suhel Khan
| Added idea
"Go for SWOT Analysis"
| 2 years ago
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Not every opportunity is an opportunity for everybody! We need to understand, ideate, analyze Social media before embracing it into our corporate culture. So how about a quick SWOT analysis, but you can have your SWOT analysis of SMM based on...
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Ideate: "Businesses Lack Social Media Policies!!" deleted from your view.
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Today in this recession period both local international brands are in tremendous competition to survive in the market. Every brand is trying thier best creative power to hit the markets. Today's branding are done through social marketing, emerging media etc. I would like to share an intresting presentation, please go through share your comments on it. BY: Vellyslav Petrov BRANDING trends and friends in 2009 View more documents from Vellyslav Petrov .
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Sahil Chopra
| Commented
| 2 years ago
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Hi, This is Sahil from www.rupeemail.com - A unique marketing platform for organisations like yours who are looking to capture audience using internet as the medium. We are a local social e-commerce portal that connects service brands like yours...
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Suhel Khan
| Commented
| 2 years ago
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Coollll Jayant! I am tired because of you Jayant, i do get lots of email about various article regarding branding..But when its i have to click it..because of the quality of articles that you share..i have to read them, click them understand...
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varsha
| Commented
| 2 years ago
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Its really a wonderful article.. it is self sufficient to answer every question about branding..worth watching.. thanks alot jayant
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Insight: "2009 Branding Trends" deleted from your view.
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Any suggestions on how to learn and institutionalize; are most welcome..! Many thanks..
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Suhel Khan
| Answered
| 2 years ago
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Buy this book from a road side vendor, cost 150 bucks..chk it here http://www.blueoceanstrategy.com/
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Makrand Bhave
| Answered
| 2 years ago
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This is new to me!! I like the name BLUE OCEAN STRATEGY! Sounds quite exciting and patient work!! You would need loads of patience I believe!
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Devi Kaladeen
| Answered
| 2 years ago
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The question 'What is Blue Ocean Strategy?' was posted about a year ago and had attracted several answers. Check it out.
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Answer: "What do you think a blue ocean strategy is?" deleted from your view.
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Favour
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48
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10
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Against
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Parul Chaturvedi
| Argues in support of
"Favour"
| 8 months ago
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Social media is an extremely useful tool using which companies can get their information, product descriptions, promotions all ingrained in the chain of networking world.
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Suhel Khan
| Argues in support of
| 2 years ago
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@Makrand Will pick up your last word "just" ..If somebody says that engaging "just" social media is good enough to create a brand buzz then he is wrong. Social media is fast becoming an important weapon in a brand managers arsenal, you cant ignore it....
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Suhel Khan
| Argues in support of
"Favour"
| 2 years ago
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Can a brand live without interacting with people? Are we trying to appeal to aliens? Are we so exclusive that we dont want to tell the world about our brand? Are we shy talking about our brand in public? Are we trying to hide something about our...
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Debate: "Is social media helpful for creating a brand?" deleted from your view.
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