Create knowledge
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Read an article on ' Globalise your business with a perceived core' find it interesting. My Human Resources Manager says recruitment at MBA schools exasperates him. When he asks students if Bata can make jam, they smugly reply, “Of course! If a cigarette company can make food to cosmetics to agarbatti, why not a shoemaker?” Its scary how Indian business schools are adulterating the marketing courses they have copycatted from the West. Our License Raj heritage of unsynchronized additions to the conglomerate seems embedded in India’s business practice. Do such organisations understand what their perceived business core is? Its a little lengthy article, you can read it at - http://shiningco...
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Abhijit Anand Prabhudan
| Commented
| 1 year ago
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The concept of core competency is relevant in some situations and some industries. If bata decides to make jams i.e. go into food processing, they will first have to spin out a separate brand for food products. They just cannot market that as bata...
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Sumit Roy
| Commented
| 1 year ago
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Like Paul says, of course Bata can make jam. The question is should it? If, for any reason, Bata was compelled to make jam, there actually might be a way out. There might be several compelling reasons. The Diversificationists have a strong lobby on the...
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Malika
| Commented
| 1 year ago
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The whole article made an excellent read.. The right point should be made concrete clear to everyone.. A brand has its reputation and in order to maintain it it should not hop from one product to another, instead should make the roots strongest,...
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Insight: "Can Bata make jam?" deleted from your view.
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(rate this)
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Yes
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25
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3
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No
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Anna George
| Argues in support of
"No"
| 1 month ago
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Old brands cannot create any impact in the market if they stick only to the traditional marketing methods. They must use new marketing methods like Digital Marketing, Social Media Marketing, SEO and PPC. They will definitely experience some big...
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Sumit Roy
| Argues in support of
| 1 year ago
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I'd like to take up Amiya Chaudhuri's point on whether old brands like "Liberty", "Mafatlal", "Murphy" etc come back. Yes, they can. And they don't have to be just in the category of the previous avatar. Strong brands don't ever really die. As long as...
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SHRIKANT MANOHAR DANKE
| Argues in support of
"Yes"
| 1 year ago
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Yes old brands will create sensation in the market if their ad campaign is done with some new & innovative ideas.
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Debate: "Can old brands create an impact in the market?" deleted from your view.
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(rate this)
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rural branding
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Find a consumer insight
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Davies francis
| Added idea
"rural branding"
| 1 year ago
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concentate on rural area and step by step to urban area i thnk area wise launching is more suitable bcoz car build a product from root level
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Sumit Roy
| Added idea
"Find a consumer insight"
| 1 year ago
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Finding market share for a new Cola against a Pepsi or a Coke isn't all that difficult. I am assuming that you have the resources to manufacture and distribute. Those are actually the bigger barriers. Real Cola has managed to do it in Bangladesh....
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Ideate: "If I want to lauch Cola drink How to compete against Pepsi and Coca-Cola" deleted from your view.
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(rate this)
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Yes
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6
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No
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Jaygopal Raghavan
| Argues in support of
"Yes"
| 1 year ago
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Consumers are the most important aspect in a brands success. Know your consumer and your brand would be on the right track. Not knowing your consumers mean not knowing their needs, desires and insight. Once you dont know these, then your brand...
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Sumit Roy
| Argues in support of
| 1 year ago
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The naysayers, led by Mr. Natteraja's comment are all making a fundamental mistake. Discovering a consumer insight is not just about asking about consumer preferences, or usage or purchase habits. It is the art of discovering the emotional reason that...
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Jayant Vishnu
| Argues in support of
"No"
| 1 year ago
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But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than...
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Debate: "Without finding Consumer insight of a brand the marketing success will be elluding" deleted from your view.
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(rate this)
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Yes
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No
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Jaygopal Raghavan
| Argues in support of
"Yes"
| 1 year ago
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Consumers are the most important aspect in a brands success. Know your consumer and your brand would be on the right track. Not knowing your consumers mean not knowing their needs, desires and insight. Once you dont know these, then your brand...
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Sumit Roy
| Argues in support of
| 1 year ago
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The naysayers, led by Mr. Natteraja's comment are all making a fundamental mistake. Discovering a consumer insight is not just about asking about consumer preferences, or usage or purchase habits. It is the art of discovering the emotional reason that...
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Jayant Vishnu
| Argues in support of
"No"
| 1 year ago
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But with brand demography changing big time it is difficult for brands also to cater in a right way..its a bit tricky situation and its a hard nut to crack at the moment, as consumer purchasing behavior is there with people who are aged more than...
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Debate: "Without finding Consumer insight of a brand the marketing success will be elluding" deleted from your view.
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(rate this)
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Yes
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7
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3
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No
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Sumit Roy
| Argues in support of
| 1 year ago
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I have no doubt that popular technologies (read social media) is changing the way marcom professionals are looking at customer relations today. But the basic rules of customer relations have not changed. I've recently developed a workshop on 21st...
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Kangan Gupta
| Argues in support of
"Yes"
| 1 year ago
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Social marketing is rising sun in marketing industry. Social marketing increases brand value and connects consumer effectively with brand. It develops a emotional connect with consumer. Consumer start conversing with brand one step ahead of...
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Rashmi Sharma
| Argues in support of
"No"
| 1 year ago
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The basic rules of customer relations according to me can be elucidated in one acronym: SCORE S – Sincerely Listen-Listening can be enhanced through technological advancement C – Care and Empathize- for that any media will work as long as u have a...
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Debate: "Are popular technologies altering the basic rules of customer relations today??" deleted from your view.
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(rate this)
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Brand
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Product
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SHRIKANT MANOHAR DANKE
| Argues in support of
"Product"
| 1 year ago
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Product is important than brand & the best example is Pulsar as product under Bajaj brand or failure of unicorn, the product under Honda brand.
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Sumit Roy
| Argues in support of
| 1 year ago
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Brands meet emotional needs. Products meet rational needs. Almost everyone "rationalises" the products they buy. Even Sree Krishna Dutta (the Top Argument for "product") admits that the Big Bazaar brand gives people the assurance of the quality of...
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V B Sree Krishna Dutta
| Argues in support of
"Product"
| 1 year ago
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If it is about India, earlier people had not much of a choice regarding purchases. Later not many people actually knew what choices they had. Now, the choice is so vast that people may know what to buy but some times go crazy from where(which...
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Debate: "Brand or Product - which is more important for today's Indian buyer?" deleted from your view.
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Budget obstacles
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advertising not considered a good medium for selling
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Shampa Bose
| Added idea
"advertising is must"
| 1 year ago
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how do consumer comes to know about the product through ads
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Sumit Roy
| Added idea
| 1 year ago
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Every one fears the unknown. Pretty much like learning to ride a bicycle. If you believe it will fall it will. If you think it works the same way that you drive a car. it won't work. So till enough success stories happen in digital marketing, it won't...
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Ideate: "Why organizations are reluctant to invest in Digital marketing??" deleted from your view.
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Bane
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Boon
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Aashish Koul
| Argues in support of
"Bane"
| 1 year ago
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It would definitely have been a boon...provided the concept of individual-responsiblity would have existed in our society........but to say of today...its a BANE......
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Sumit Roy
| Argues in support of
| 1 year ago
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Our numbers is what makes us a strong player in the world's economy. We weren't such a force, during the licence raj, when our politicians chose to isolate us from the rest of the world. But now, inspite of us having several hundred million people...
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Sasi Dash
| Argues in support of
"Boon"
| 1 year ago
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It can be a huge plus if you use it right. Eliminate any kind of welfare state. Be open to almost all forms of free trade. Economic policy goals should be lowest unemployment, lowest inflation, and highest wages possible. Eliminate the caste and...
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Debate: "Big population a boon or bane " deleted from your view.
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