Sumit Roy's Profile
Sumit Roy | |
Founder Director, www.univbrands.com | |
 | www.univbrands.com   |
Professional summary
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Current Experience:
Freelancer, Marketing and Advertising
Previous: Freelancer, Advertising/PR/MR/Events
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St. Xavier's Calcutta
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37.0 Years
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Brand Coaching, Presentation Skills, Idea Generation Skills, Word of Mouse, Rock Music, Theatre
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Contribution score:(142 points)
- Contacts: 4 connections, 5 following, 5 followers
Sumit Roy's Experience
| Current : |
Freelancer, Marketing and Advertising |
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| Marketing and Advertising | ||
| India, Kolkata | ||
Working from 1991 | ||
Brief summary :
The world's smallest learn-by-earning university. Growing people who grow brands. On line coaching and live workshops on consumer insights, self-financing promotions, brand planning, presentation, negotiation and idea management skills. | ||
| Previous : |
Freelancer, Advertising/PR/MR/Events |
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| Advertising/PR/MR/Events | ||
| India | ||
Sumit Roy's Education
St. Xavier's Calcutta |
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| B.Com | |
| India | |
| From 1960 to 1969 | |
| Recommendation |
Amiya is an unusually sincere and diligent leader. One of a rare breed of thinker-doers. Unlike most Bengalis, who like to think, Amiya clearly likes getting things done. One of his amazing qualities is that he can be teacher and student at the same time. Constantly curious, he likes learning new things by putting them to practice. If you get the chance, make him a player on your team.
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| 360 Degree Feedback [?] |
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Amiya Chaudhuri, Company Partner , ADUNIQUE 76 Feedback given on: 25-May-2011 | Relationship: Business Partner | |
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Sumit's communities
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13797 members, 310 jobs, 765 articles, 308 questions, 961 debates, 382 idea contests.
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Sumit's
contributions
Like Paul says, of course Bata can make jam. The question is should it? If, for any reason, Bata was compelled to make jam, there actually might be a way out. There might be several compelling reasons. The Diversificationists have a strong lobby on the... |
I'd like to take up Amiya Chaudhuri's point on whether old brands like "Liberty", "Mafatlal", "Murphy" etc come back. Yes, they can. And they don't have to be just in the category of the previous avatar. Strong brands don't ever really die. As long as... |
Finding market share for a new Cola against a Pepsi or a Coke isn't all that difficult. I am assuming that you have the resources to manufacture and distribute. Those are actually the bigger barriers. Real Cola has managed to do it in Bangladesh. By... |
Hi Mr. Arikrishnan: I appreciate your point that consumers may regret their "emotion led impulse to buy a brand". It's a point well made. Spouses often regret their wedding vows so why indeed should we expect consumers to be loyal! There does seem to... |
The naysayers, led by Mr. Natteraja's comment are all making a fundamental mistake. Discovering a consumer insight is not just about asking about consumer preferences, or usage or purchase habits. It is the art of discovering the emotional reason that... |
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Negotiation is your opportunity to demonstrate your commitment to long-term...
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