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The nirma success story of how an Indian Entrepreneur took on the big MNCs and rewrote the rules of business : It was in 1969 that Dr. Karsanbhai Patel started Nirma and went on to create a whole new segment in the Indian domestic detergent market.During that time the domestic detergent market only had the premium segment and there were very few companies , mainly the MNCs , which were into this business. Karsanbhai Patel used to make detergent powder in the backyard of his house in Ahmedabad and then carry out door to door selling of his hand made product.He gave a money back guarantee with every pack that was sold.Karsanbhai Patel managed to offer his detergent powder for Rs. 3 per kg whe...
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Peeyush Chauhan
| Commented
| 1 year ago
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small package..big dhamaka..ever interesting case study at MBA..
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SUNIL GHAI
| Commented
| 3 years ago
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GREAT & INSPIRING
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sunil bakshi
| Commented
| 3 years ago
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Hi everyone, Great story, yes but i would like to add another twist to the story that will actually clarify the genius of Karsanbhai. Now this part was shared during my institute days and i would not know how far that was true but it seemed very...
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Insight: "SUCCESS STORY OF NIRMA" deleted from your view.
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