Create knowledge
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(rate this)
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Speaking with respect is very important
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transparent, nurturing talent and emotions, appreciative
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saiyid safdar abbas zaidi
| Supported idea
"transparent, nurturing talent and emotions, appreciative"
| 1 year ago
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Among the subordinates there may be some “Deadwoods”. Deadwoods are non-performers / under performers. They lack motivation and commitment. They are like non-performing assets (NPAS). NPAS are drain on the organisations’...
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Syed Muddasar Moin
| Supported idea
| 2 years ago
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Yes i agree with the fact. At the same time we need to see the nature of pressure the bosses handle i.e if we see in banking or insurance sector the pressure is immense so some time the boss can loose temper which is very understandeble.So when we say...
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Ravi Chandra
| Supported idea
"Speaking with respect is very important"
| 2 years ago
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I completely agree with the thoughts that are already in. At the same time it is very important for the boss / leader to know what are the areas of involvement of the individual and the strengths / weakness of the each of them. Work with the...
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Ideate: "How should be your boss?" deleted from your view.
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(rate this)
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Unable to attract even a single girl, frustrated man sues Axe New Delhi. In what could prove to be a major marketing and legal embarrassment for Hindustan Unilever Limited (HUL), a 26-year-old man has filed a case against the FMCG company, which owns the Axe brand of men grooming products, for ‘cheating’ and causing him ‘mental suffering’. The plaintiff has cited his failure to attract any girl at all even though he’s been using Axe products for over seven years now. Axe advertisements suggest that the products help men in instantly attracting women. Vaibhav Bedi, the petitioner, also surrendered all his used, unused and half-used deodorant sprays, perfume sticks and roll-ons, anti-perspira...
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kiran pandya
| Commented
| 1 year ago
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HUL must have deployed under cover agents to check on the claims of Vaibhav. If they are able to find even 1 relationship where he is seen going out with a girl his case would loose steam. they may also plant a paid girl in Vaibhav's life. Just...
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Syed Muddasar Moin
| Commented
| 2 years ago
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A very interesting story infact a story which can be used as case study on the emotional benefits of a product. There are two ways a person connect with a brand either they look at the Funtional benefits i.e Duracell battery, Inverter etc or Emotional...
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Jayant Vishnu
| Commented
| 2 years ago
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This is something interesting that I've come across many days, this is a good case in the sense all the products which is out there showing their ads with so much action happening in the ad for the guy or a girl with other products like the...
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Trends: "The Axe- "after" Effect!" deleted from your view.
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(rate this)
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Vodafone Zoozoo
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16
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8
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Airtel Lovebirds
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Parul Chaturvedi
| Argues in support of
"Vodafone Zoozoo"
| 1 year ago
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Vodafone Zoozoo is off course a fantastic concept as it is easy to create that emotional association of a brand with the help of human beings but vodafone zoozoo have done it with those characters(zoozoo) which undoubtedly caught the attention of...
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Syed Muddasar Moin
| Argues in support of
| 2 years ago
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A classic marketing statergy. Both the service provider give the same message that they are not a regular services provider but they provide services for every occassion and our day to day need. Vodafone uses a character only for brand recall i think...
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sachin
| Argues in support of
"Vodafone Zoozoo"
| 2 years ago
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I like zoozoo ads more then Airtel lovebirds. I didn't feel anything touching or making me fun and enjoying in Airtel Lovebirds. I am vodafone customer from last 6 yrs, and i m very much satisfied with it. I vote for zoozoo's.... :)
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Debate: "Vodafone Zoozoo ads Versus Airtel Lovebirds' Ads" deleted from your view.
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(rate this)
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It is obvious that the majority of members on TOOSTEP are Indians. My first impression was that it was an Indian Social Website until I was told that was not so and it was a global website. However, ...
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mallikarjuna
| Answered
| 1 year ago
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sure its necessary,even if some using their own language they must try n explain it in English
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Syed Muddasar Moin
| Answered
| 2 years ago
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It really pains a lot when we are not able to communicate our thoughts to a mass. So its very important to communicate in a language which is acceptable. I totally agree with the fact that we should communicate our thoughts in english as the ratio of...
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vishab veer singh rana
| Answered
| 2 years ago
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we dont need to cry for language bcoz its a proffesional website and every one have a right to use their prefered language to express their views.
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Answer: "Should a global language be used for sharing knowledge on TOOSTEP?" deleted from your view.
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(rate this)
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Yes
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42
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5
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No
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Md Nadeem Akhter
| Argues in support of
"Yes"
| 1 year ago
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yes. it is really important to continue advertising the product.today`s marketing is very competitive and if the brand will discontinue their advertising they may out of competition.to be continue in the market they has to advertise their product.
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Syed Muddasar Moin
| Argues in support of
| 2 years ago
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A classic thought i am sure this thought must be wacking the brain of the brand manager every day. Throwing some light on this topic "when a coampany or the brand reaches the top that mean that on a product life cycle graph they have reach the highest...
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Jayant Vishnu
| Argues in support of
"Yes"
| 2 years ago
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I believe that consumer market has become highly competitive with a new brand being born almost everyday,so it is the prime concern of every marketer to promote their brand as a shade better than the competitors' and advertising place a very...
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Debate: "Should a Brand Continue Advertising even after becoming a top player?" deleted from your view.
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(rate this)
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Dear friends on Sunday May 10,2009 the world will be celebrating and paying tribute to a very special day ' MOTHER'S DAY'. I will be driving 40 miles to spend this day with this very special lady, my Mum. I am sure everyone of you will be communicating one way or another with your Mum too. For those of you whose mum is no longer in this world, you too can participate on this special day by reflecting on the good times you shared with your mum. For all the mums on TOOSTEP I wish you HAPPY MOTHER'S DAY. In honour of this special day I am sharing with you an article which has been circulated many times before as a reminder of our relationship with the most special person in our life 'our moth...
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Vivek Singh
| Commented
| 2 years ago
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I do not when is/was the mother's day...and I do not need a special day for her....I dont think one day is enough
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Syed Muddasar Moin
| Commented
| 3 years ago
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Thanks for such a wonderful article... It realy gives us a reason to realise our mistake that " while running for success in this tight world we over looked our own world". The person who carried us in her womb for 9 mounth and fed us each and every...
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Nitin M Aras
| Commented
| 3 years ago
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Very touching. Happy mothers day to all. Thanks Devi, I do recd all from my parents, but not expressed yet. You did that. Many many thanks.
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Insight: "25 Reasons why I love my mother." deleted from your view.
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(rate this)
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1
Success begets Success
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Time and Innovativeness
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Aditya Sharma
| Added idea
"Always ready to change "
| 3 years ago
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The biggest idea I think is a person should be always ready to change the very place of happening. In this case it was India in the beginning they changed it in less than 3 weeks time to SA. All other things are there as usual.
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Syed Muddasar Moin
| Added idea
| 3 years ago
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The learning is simple ..." Jo dikhta hai wo bikta hai". When it comes to statergies the company follows 2 ways either you do something innovatice which will give you first mover advantage or you be the follower of a statergy which is tried and...
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ashwinder singh
| Supported idea
"Creating hype of your brand"
| 3 years ago
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Yes Cricket is always a way to create Hype for the brand. Either it is world cup or any other series. Now it is T20, which has become popular, so iron is hot why not to strike. Everyones mind is in that way. People are crazy for cricket...
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Ideate: "What did we learn from marketing strategies employed in IPL 2008?" deleted from your view.
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(rate this)
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Yes
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5
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18
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No
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Makrand Bhave
| Argues in support of
"No"
| 3 years ago
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Excellent!! Brand and its visibility are very important particularly during times when economy is on a downslide!! It has to be handled with 'kids gloves'. Offers, market thrust and generally making it 'available' would mean a very healthy...
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Syed Muddasar Moin
| Argues in support of
| 3 years ago
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No, In my veiw the branding is not out. infact the companines are coming up with stronger campaign these days, this is because: 1. The companies whose brand recall are excellent i.e HLL products, Maruti or hero honda they are coming up with stronger...
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Jitena Kumar Rawat
| Argues in support of
"No"
| 3 years ago
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Excellent debate my friend !!! I would feel that branding is more important than ever. What good is hard selling when your product is no longer recognizable? In uncertain times, people are looking for a "steady" image - strong companies need to...
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Debate: "Is Branding Out During Recession?" deleted from your view.
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(rate this)
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Yes
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5
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18
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No
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Makrand Bhave
| Argues in support of
"No"
| 3 years ago
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Excellent!! Brand and its visibility are very important particularly during times when economy is on a downslide!! It has to be handled with 'kids gloves'. Offers, market thrust and generally making it 'available' would mean a very healthy...
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Syed Muddasar Moin
| Argues in support of
| 3 years ago
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No, In my veiw the branding is not out. infact the companines are coming up with stronger campaign these days, this is because: 1. The companies whose brand recall are excellent i.e HLL products, Maruti or hero honda they are coming up with stronger...
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Jitena Kumar Rawat
| Argues in support of
"No"
| 3 years ago
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Excellent debate my friend !!! I would feel that branding is more important than ever. What good is hard selling when your product is no longer recognizable? In uncertain times, people are looking for a "steady" image - strong companies need to...
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Debate: "Is Branding Out During Recession?" deleted from your view.
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(rate this)
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Research conducted by MORI, amongst 187 senior board directors of the UK's leading companies, concluded that '94% agree that the asset which offers the greatest protection during an economic downturn is a strong brand'. There are three reasons for this: Confidence - Loyal customers retain confidence in a strong brand even when the going gets tough. Confident customers are less likely to switch brand. Risk - potential customers, staff and shareholders are more risk averse during a recession. Strong brand mitigates risk in the mind of the stakeholder. Value - Company value is more likely to remain buoyant in an economic downturn when it is supported by a strong and profitable brand. Don’t be ...
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Mittal Shah
| Commented
| 2 years ago
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When we are talking about branding during tough time. One thing we should keep in our mind is to implement our commitment. Because in todays trend every real estate organisation has to prove themself as why they are the best as compare to others....
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James Masih
| Commented
| 3 years ago
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Syed, I have understood your point and i also strongly believe that in times of recession,one should not cut down his investment in the brand.The brand must remain visible to the customers. If the customers become oblivious to the brand, then they...
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Syed Muddasar Moin
| Commented
| 3 years ago
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I strongly agree with this informaton becuase when we are speaking about the slowdown and at the same time speculating the growth rate and keeping our finger cross to see the market regaining its charm then we are speaking only because we are in...
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Insight: "3 Reasons not to cut investment in Brand during a recession" deleted from your view.
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