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By Purvi Ghosh
It is said that late on set of summer and early arrival of monsoon in most of the parts has led...
Tags: tv television consumer products. ac air condition downfall in sales
593 referals, 18 arguments, 962 views  
By Hari
Is Consumer Brands getting much response from TV, Print ads? vs Other ways of brand promotion
Tags: tv print radio or other ways of brand promotion
207 referals, 11 arguments, 81 views  
By Meena Deshmukh
TV was to kill the radio. It didn’t . The same analogy holds true for the home-grown durables...
Tags: sony samsung lg videocon akai aiwa kelvinator old consumer durables weston old electronic consumer durable companies sonodyne
626 referals, 28 votes, 629 views  
By Meena Deshmukh
As the world's seventh largest and second most populous country, India has always played a part...
Tags: branding advertising global brands homegrown brands in india homegrown brands
1 referals, 10 arguments, 588 views  
By Meena Deshmukh
The bottom-line objective of every company is to ensure that a customer continues to purchase a...
Tags: branding brand marketing brand image brand management brand value brand development brand loyalty brand identity brand power product brand
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