• To lead a sales team of Area Managers, Sales Supervisors, salesmen , and merchandisers in Central Region which includes Riyadh, Hail, Qassim, Wadi-e-Dawazir and Khamis Mushyet area.
• Responsible for planning, organizing, executing, and controlling of business  goals, right from target distribution and its achievement planning with controlled execution.
• Sales management system implementation, checks and controls for its optimum productivity.
• Personally dealing with all super / hyper markets (including    Geant / Carrefour / Euromarche /Max Discount/MEED) in the region by leading merchandising force, successfully developing and running promotional activities.
• Regional operational administration along with its cost efficiency.
• Sales team development, its training and ensuring availability and visibility as per company policy.

As Regional Operations Manager for leading FMCG business concern, some of my responsibilities included;

• To develop and implement strategies in order to achieve business goals. 
• Recommend ways and means to improve the business and ensure the implementation of company’s policies.
• To study the market situation, sales problems, competitor’s activities and vital market trends followed by prompt reporting.
• Monitor the sales and promotion activities in region. 
• To work as a bridge between field force and head office.
• Responsible to maintain the stock level in the region as per company policy.
• To focus on channel’s development in the region.
• Responsible to rollout company’s projects effectively followed by timely reporting to HO.
• To monitor distributor-wise productivity and take corrective measures.