Tom Merilahti's Profile
Tom Merilahti | |
Head/VP/GM-Business Alliances, SICU (Synergy Integrated - Connects the Unconnected) | |
 | SICU (Synergy Integrated - Connects the Unconnected)     |
Professional summary
Since 1980, I've been working within marketing communication as an marketing director, marketing manager, PR, sponsorship and event marketing consultant, entrepreneur and as a partner of a few advertising, PR and event marketing agencies, and as a marketing communication consultant for both commercial and non-profit organizations and the media > CV + references
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Current Experience:
Head/VP/GM-Business Alliances, SICU (Synergy Integrated - Connects the Unconnected)
Previous: Head/VP/GM-PR/Corp. Communication, T & M Project Management
Associate/Sr. Associate -(NonTechnical), Mont Blanc Ski Adventures
Head/VP/GM-Marketing, Tomcom Marketing Communication Ltd.
Marketing manager and leading group member, Modern Times Group (MTG)
Partner, project manager, PR-Agency: Grey Eminence Ltd.
Associate/Sr. Associate -(NonTechnical), Eastway Ltd
Events/Promotion Executive, Impulse International Ltd.
Entrepreneur, Ay Action Guides
Partner/Principal/VP, AD-Agency: Lintas:Promotion
Marketing Manager, Golden Sports Ltd
Product/Brand Manager, Bonsomer Ltd.
Ski Instructor , Schischule Rossman (Zell am See, Austria)
Retail Store Manager, Skisystems
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Salzburger Schilehrer Verband
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28.0 Years
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Multilateral Marketing Communication and Project/Event Management including Sponsorship, CDR, and di ...
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Contribution score:(524 points)
- Contacts: 162 connections, 163 following, 12 followers
Tom Merilahti's Experience
| Current : |
Head/VP/GM-Business Alliances, SICU (Synergy Integrated - Connects the Unconnected) |
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| Management & Strategy Consulting | ||
| Finland, HELSINKI | ||
Working from 1999 | ||
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Brief summary :
I'm the founder and sole owner of SICU (Synergy Integrated - Connects the Unconnected) and the SICU Synergy Solutions Group (SICU SSG), and operate as a Creative Marketing Integrator and Communication Coordinator, who has been described as an inborn lateral thinker, self-willed way maker and rebellious forerunner. Slogan: Think the Unthinkable, Move the Immovable & Connect the Unconnected. Train of thought: Think, Do and Make it Happen!
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| Previous : |
Head/VP/GM-PR/Corp. Communication, T & M Project Management |
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| Advertising/PR/MR/Events | ||
| Finland, Helsinki | ||
Worked from 1991 to 2009 | ||
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Brief summary :
Founder: marketing integrator & project manager | ||
| Previous : |
Associate/Sr. Associate -(NonTechnical), Mont Blanc Ski Adventures |
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| Heli-Skiing and glacier guiding | ||
| Italy, Courmayeur | ||
Worked from 2006 to 2006 | ||
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Brief summary :
Organizing Heli-Ski trips and working as a glacier guide in the Italian Alps during winter seasons in 2006 and 2007. | ||
| Previous : |
Head/VP/GM-Marketing, Tomcom Marketing Communication Ltd. |
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| Advertising/PR/MR/Events | ||
| Finland, Helsinki | ||
Worked from 1996 to 2005 | ||
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Brief summary :
Sole founder and owner: marketing integrator & communication coordinator. | ||
| Previous : |
Marketing manager and leading group member, Modern Times Group (MTG) |
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| Publishing | ||
| Finland, Helsinki | ||
Worked from 1999 to 2001 | ||
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Brief summary :
Launch of the Metro daily | ||
| Previous : |
Partner, project manager, PR-Agency: Grey Eminence Ltd. |
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| Advertising/PR/MR/Events | ||
| Finland, Helsinki | ||
Worked from 1996 to 1997 | ||
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Brief summary :
Partner | ||
| Previous : |
Associate/Sr. Associate -(NonTechnical), Eastway Ltd |
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| Advertising/PR/MR/Events | ||
| Finland, Helsinki | ||
Worked from 1993 to 1995 | ||
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Brief summary :
Partner | ||
| Previous : |
Events/Promotion Executive, Impulse International Ltd. |
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| Advertising/PR/MR/Events | ||
| Finland, Helsinmki | ||
Worked from 1990 to 1991 | ||
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Brief summary :
Project manager | ||
| Previous : |
Entrepreneur, Ay Action Guides |
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| Advertising/PR/MR/Events | ||
| Finland, Helsinki | ||
Worked from 1986 to 1991 | ||
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Brief summary :
Entrepreneur | ||
| Previous : |
Partner/Principal/VP, AD-Agency: Lintas:Promotion |
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| Advertising/PR/MR/Events | ||
| Finland, Helsinki | ||
Worked from 1988 to 1990 | ||
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Brief summary :
Project manager | ||
| Previous : |
Marketing Manager, Golden Sports Ltd |
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| Consumer Durables | ||
| Finland, Helsinki | ||
Worked from 1982 to 1986 | ||
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Brief summary :
Marketing manager | ||
| Previous : |
Product/Brand Manager, Bonsomer Ltd. |
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| Consumer Durables | ||
| Finland, Helsinki | ||
Worked from 1980 to 1981 | ||
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Brief summary :
Managing and coordinating a Mistral Windsurfing School nationwide before going to the Navy. | ||
| Previous : |
Ski Instructor , Schischule Rossman (Zell am See, Austria) |
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| Ski School | ||
| Austria, Zell am See | ||
Worked from 1980 to 1980 | ||
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Brief summary :
Member of Salzburger Schilehrer Verband | ||
| Previous : |
Retail Store Manager, Skisystems |
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| Consumer Durables | ||
| Finland, Helsinki | ||
Worked from 1976 to 1980 | ||
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Brief summary :
Retail Store Manager, PR & Sales | ||
Tom Merilahti's Education
Salzburger Schilehrer Verband |
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| Landes Schilehrer | |
| Austria | |
| From 1979 to 1981 | |
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Tom's communities
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7513 members, 71 jobs, 599 articles, 184 questions, 1560 debates, 368 idea contests.
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13473 members, 307 jobs, 660 articles, 296 questions, 939 debates, 376 idea contests.
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9717 members, 36 jobs, 489 articles, 215 questions, 894 debates, 242 idea contests.
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Tom's
contributions
The traditional way to manage marketing communication, often by using e.g. media advertising, which drowns easily in the masses, is caused by strong agency traditions, credibility and measurability. On ther hand the desire of the "lazy" corporate... |
Corporate Social Responsibility (CSR) and Cause Related Marketing are strategic tools for positioning and differentiation. Depart from this, Multilateral Marketing Communication (MMC) offers a huge amount of opportunities in where every available... |
Dear Ajay, You might be right but my intention is first of all to introduce different types of partnerships, though this one of the core areas SICU is specialized in. |
http://sicusynergy.org/sicu_newsletter_February_2010.htm |
SICU has agreed on a STRATEGIC PARTNERSHIP with ARTISTS FOR FREEDOM - A globally active project fighting for human rights and to use the POWER OF ART to spread the facts, knowledge and misery of MODERN DAY SLAVERY: http://ning.it/cNnlv5 |
Tom's
activity updates
12 Nov 2010
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Tom Merilahti, Head/VP/GM-Business Alliances, SICU (Synergy Integrated - Connects the Unconnected)
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09 Nov 2010
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Tom Merilahti, Head/VP/GM-Business Alliances, SICU (Synergy Integrated - Connects the Unconnected)
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