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Topic of the week :  Global Brand Strategies     Go to Topic
The complexity of growing a brand across markets, cultures and regions...
 
First appeared the standardization adepts, then, came the voices against, and at least, those who preferred to stay in the middle. The truth is that never ever a brand had made a total standardization. Only Coca-Cola had made something similar, but in some markets, it made a few adaptations because there were several points that could be controversial in some markets. In the beginning it was the crazy era with the scale economies that globalization could bring; then, segmentation became the key
 
 
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Communicate for an EMOTIONAL Connect!
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Differentiation lies in product offering
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Seeing all cultures through same glass
"You people are exerting massive pressure on the players. I can imagine the faces of those players that would be representing both Pakistan and India in the morrow's cricket match in Mohali. Kindly leave it to them. The Pak bowlers are capable of...
Commented by Nitin M Aras, XYZ  | Topic:  Father....  | 1 year ago
Ritesh,... thanks to you to live this posting again.....one of the best posting ever recd in this forum.... Abhishek is realy great...
377 referals, 21 comments, 370 views
Go ahead Sujeet.... thanks..... keep sharing as much as you want....
0 referals, 0 comments, 0 views
FRIEND 1. Few Relations In Earth Never Die 2. F - Fair (transparent in his behaviour) R - Reserve (Integrity - never disclose your issues to others, with whom you can share anything) I - Independent (Unbiased - can give his opinion or dare to say you...
My one of the friend Anand M posted an one of the good and interesting debate i.e. Should young blood be hired for senior positions?   Just wanna share a story here .. I believe management science specially HR can be understood through our history,...
675 referals, 12 comments, 170 views
Interesting Insight Akshaya! Thanks for referral The last line is important : " Are most of us QUALIFIED ADEQUATELY or motivated enough to take care of them and handle them sagaciously?" Nice Observation & Thought It proves fatal for an extremely...
Last day, Bency a fifteen year old girl had the last laugh in her painful and tedious battle against the rough and wierd edges of nature as against well as the schools in Kerala that ostracised her along with her kid brother Benson for bringing HIV on...
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The expression 'Mother India' takes me back to the year 1957, although I was not born then. However, I had been hearing good old elders praising the movie for its touching narration of a strong story and above all a transfixing performance by Narghese...
Very much unlike the last time when the people of United Kingdom flocked around a ballot box, this time the factor that is believed to impact the results most could be the political parties’ views on a comprehensive UK broadband internet provision. The...
'These men are bravehearts, they sort of remind me of the Brazilian football team at their best', said an exuberant Chuck Doherty. Why should not they when they are trained to leap around by one of the bravest cricketers around that has braved 'hostile...
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