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Topic of the week :  Global Brand Strategies     Go to Topic
The complexity of growing a brand across markets, cultures and regions...
 
First appeared the standardization adepts, then, came the voices against, and at least, those who preferred to stay in the middle. The truth is that never ever a brand had made a total standardization. Only Coca-Cola had made something similar, but in some markets, it made a few adaptations because there were several points that could be controversial in some markets. In the beginning it was the crazy era with the scale economies that globalization could bring; then, segmentation became the key
 
 
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Communicate for an EMOTIONAL Connect!
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Differentiation lies in product offering
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Seeing all cultures through same glass
thanks Priyanka for giving valuable comments on IT in rural areas... i agree with u that some it companies have started working in rural areas. But less than 1% villages has that benefit. For the remaining 99% villages it is still a dream. We don't...
A new article is posted on Arindam Chaudhuri's blog as well as on his magzine. Do u agree with Aridam's point. Plz give your valuable comments on this debate.
yaa disha i agree 2 u..... but d curuption is also a reality. if it could hv been finished without the controversy then it definatly b a success story....... but still i fell that there is a lot 4 us 2 cheer about
752 referals, 27 arguments, 194 views
James, I appreciate your frank comments Very few people can admit this, of course with a pinch of salt
I am in support to Swami sir and Devi....diplomacy is not required at this stage
110 referals, 74 arguments, 1006 views
Rohit is very right.... Cash always come after the recognition (Praise)...but it is more important.... Cash means you have been praised already.... Monay its not a matter for me....but when it comes, it always matter 
Both the things are important...through media will be a best solution for the same. At the verge of carear means at the beginning of the third year, this type of councelling is important.
Mon, Nov 9 03:16 PM Betul (MP), Nov 9 (PTI) Defying the ''fatwa'' issued by Jamiat-Ulama-e-Hind against rendition of Vande Mataram, a group of Muslims led by a clergyman joined people from other communities in singing the national song in front of a...
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