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Topic of the week :  Global Brand Strategies     Go to Topic
The complexity of growing a brand across markets, cultures and regions...
 
First appeared the standardization adepts, then, came the voices against, and at least, those who preferred to stay in the middle. The truth is that never ever a brand had made a total standardization. Only Coca-Cola had made something similar, but in some markets, it made a few adaptations because there were several points that could be controversial in some markets. In the beginning it was the crazy era with the scale economies that globalization could bring; then, segmentation became the key
 
 
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Communicate for an EMOTIONAL Connect!
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Differentiation lies in product offering
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Seeing all cultures through same glass
I agree with Gurleen. Mr. Modi has passion for work, As he is doing for Gujrat. So vote for Modi.
Start from Delhi Dear.... If I can help you feel free to contact with me....
A couple had triplets - Annie, Fannie Danny. One of them broke a drum with flour in it there were foot-prints all around the kitchen-floor. The parents could not tell to whom those footprints belonged coz all of them wore same shoes. Then they asked...
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