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Topic of the week :  Global Brand Strategies     Go to Topic
The complexity of growing a brand across markets, cultures and regions...
 
First appeared the standardization adepts, then, came the voices against, and at least, those who preferred to stay in the middle. The truth is that never ever a brand had made a total standardization. Only Coca-Cola had made something similar, but in some markets, it made a few adaptations because there were several points that could be controversial in some markets. In the beginning it was the crazy era with the scale economies that globalization could bring; then, segmentation became the key
 
 
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Communicate for an EMOTIONAL Connect!
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Differentiation lies in product offering
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Seeing all cultures through same glass
Thanks Shuili...I was expecting more comments from this concrete jungle....forced to refer this again to all my friends....
Very true...Mr Vijay Raut...thanks for your feedback....I came to know we need at least one Bhagat Singh from out of us...who can initiate a revolution against system.... Intelectuals never die bit by bit....if they are really intellectual....writing...
Morals of Government????...check and comments
Well... Mr. Ajay that again is directly proportional to my number crunching capabilities...... !!!!!!!!!!!!!
Rated 3 star and Answered by komal maheshwari, student, sdm college  | 3 years ago
better understanding is only one way of successful marriage it's just classification of marriage for world (arrange or love...) actually it's depend on 1)human nature 2)understanding if they understand to each other...then their marriage will...
What’s the most important trait for someone to succeed in their first job?
There were less than 500 students in a school. one-third of the number of students in the school was a whole number & so were one-fourth , one-fifth & one-seventh of students in the school. What's the total no of students in the school?
0 referals, 2 answers, 13 views
How can we Improve our Indian Market?
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