Direct to consumer advertising (DTCA)

Tags : DTCA Pharma OTC drugs medicine consumer awareness behaviour

Industry : Pharmaceuticals

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DTC advertising of prescription drugs/OTC medicines refers to any promotional effort by a pharmaceutical company to present prescription drug information to the general public through consumer-oriented media (Pierpaoli 1986). This form of advertising is directed toward patients, rather than healthcare professionals. Forms of DTC advertising are basically of two types - mass media channels like TV, Print, Radio and interpersonal channels like pharmacy outlets and doctor’s clinics other digital media like Internet and Mobile are also being used recently.

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Direct to consumer advertising of medicines (Ex: Revital, Disprin, Nicorette)

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The Ad communication is informatory and influential

The ads are misleading and aimed at generating sales

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	Manu Goyal \| Argues in support of "The Ad communication is informatory and influential" \| 1 year ago
	A consumer can take two stands, either he don't know anything or he is at least aware of something. Now it's on you to decide whether to keep the consumer always dependent on others or he can be so called as "literate". The ad world though...

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