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Advertisements & Their Surrogate Claims
Tags :
ads, advertisements, ads claim, claims by ads, advertisements claims,ad promises, surrogate ads
Industry :
Advertising/PR/MR/Events, FMCG/Foods/Beverage, Radio, TV & Films, Consumer Durables
Functional Area : Change Management, B2B Sales, Branding, Communication, Consumer Sales |
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About "Advertisements & Their Surrogate Claims" topic:
Ads are meant to guide customers in the right way so that they are able reach & use the right product in an appropriate way. But we all have witnessed that mostly all the ads claim something that is never related to the products we buy today. Companies are taking advantage of emotions & ignorance of customers now a days...
So, lets discuss more on this serious issue....
1 insight
, 7 debates
on topic: "Advertisements & Their Surrogate Claims"
Prev1NextShowing 1 - 8 of 8
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(rate this)
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Yes
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48
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25
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No
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k Rajagopalan
| Argues in support of
"Yes"
| 1 year ago
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Hello Namrata, It depends on the product, the Celebrities promoting the brand. For your reference, the celebrities are not selling the product directely. They have been used for promoting and establishing the brand. some may use some may not...
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Rohen Raveshia
| Argues in support of
"No"
| 1 year ago
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no celebrities do not really believe in the values of the brand..... i have certain evidences to support my point firstly a leading television actress was asked if she would allow her children to consume soft drinks everyday her answer was of...
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Namrata Pathak
| Argues in support of
"No"
| 1 year ago
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I don't agree at all. It is not necessary to use celebrities for your ads. Companies are trying to sell products that are dangerous to the society by using the faces of the celebrities.... I'm against it..
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Debate: "Is it justified to use celebrities to sell products they probably don’t even use themselves?" deleted from your view.
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(rate this)
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yes
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20
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VS |
17
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no
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Rajesh Talreja
| Argues in support of
"no"
| 1 year ago
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I think advertising firms nowadays, are making ads for biz purpose making strong presence in the market by hitting only young tycoons as a target segment. the companies should start focussing on making ads more constrant to the consumer needs...
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rakeshbhatnagar
| Argues in support of
"yes"
| 1 year ago
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YES because THE AD'S ARE MADE TO INCREASE THE SALE ALL OTHER THINGS ARE SECONDRY FOR AD COMPNAY AND THE PARTY FOR WHICH AD'S ARE PREPARED.PUBLIC IS GENERALLY CHEATE IN ONE SENSE,BUT NO BODY IS CONCERNED.ALL ARE BAUTHRED ABOUT THEIR OWN POCKET...
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Ayan Biswas
| Argues in support of
"yes"
| 1 year ago
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Agree that there are ads which make absolutely no sense however most of the ads created these days are very specific and are very focussed in communicating with the target segment. For e.g. if you see the Tata Ace ad..will definately not appeal...
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Debate: "Do Ads really convey what they suppose to?" deleted from your view.
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(rate this)
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Yes
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9
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VS |
29
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No
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Omkar Nandi
| Argues in support of
"No"
| 1 year ago
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I hope ASCI becomes more strict before releasing the ads... close to 70% of our population is rural that is often mislead by such TALL claims
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Amritash Agrawalla
| Argues in support of
"Yes"
| 1 year ago
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Advertising in a whole needs a serious looka t.The claims made by washng powders has already been highlighted BUT ONLY WHEN THEY LAMBASTED ANOTHER BRAND!! How come lemon uice is made form concentrate but washing up liquid and soap from REAL LEMONS!!
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Disha Roy
| Argues in support of
"No"
| 1 year ago
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I don' think it is the right way to market a product by claiming like grow 2 inches more than others, and become fairer than others in just 2 weeks, I mean I don't think that it is scientifically possible where they are claiming that one will...
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Debate: "Complan's ads are being challenged now for their Tall claims!!" deleted from your view.
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(rate this)
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Yes
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7
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VS |
11
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No
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chetanshankar
| Argues in support of
"Yes"
| 1 year ago
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i agree with jayagopal, ethics draws on the personal behaviour towarads others
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Kanika Dalmia
| Argues in support of
"No"
| 1 year ago
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no.....big no...... if we r talking about ethics then , whatever we are claiming and not satisfying , then ethically we r wrong. bt sometimes these claims position the product differntly,like 2minutes maggi...ad, but practically it takes around...
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Meena Deshmukh
| Argues in support of
"Yes"
| 1 year ago
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I agree with you Jayant that companies are fooling customers by their ads are making them buy the products that don't stand up to what they claim. But all the ads are not the same...and there is no secret that advertisements are supposed to...
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Debate: "Are advertisers ethical in creating ads that don't stand their claims??" deleted from your view.
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(rate this)
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So many people all around the world have great ideas, products and services. And yet some businesses do well, and some fail. What separates the businesses that starve from the businesses who feast? For the answer, we turn to another way people have been setting their feast table for hundreds of years: fishing Landing a fish, just like landing a customer, requires strategy and know-how if you’re going to come home successful. Here are some ways to land the catch of the day. 1. Know what you’re after In fishing, you always use the best bait possible for the particular type of fish you’re after. So many times clients come to me and say, “I don’t have a target market”. They’re always wrong. A...
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Pranav Jha
| Commented
| 1 year ago
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Good One Namrata . Also the marketer has to keep in mind that every day is not Diwali & hence & many a times weather turns unfavourable for fishing . Its advisable to turn to different fishing ground or come another day with more resolve.
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Arindom Borah
| Commented
| 1 year ago
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Hi Namrata, Sorry for the belated appreciation-that was a fantastic post, Here are a couple of other points, written in the same manner 11. Try to get exclusive fishing rights in that area. When you win over a new customer, you hold an advantage...
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Rathin Deb
| Commented
| 1 year ago
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Excellent Namrata I think by this way others will close down since all the customer will visit you only. A very good write up. Thanks.
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Insight: "Top Ways To Land More Customers..." deleted from your view.
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(rate this)
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Yes
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3
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VS |
6
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No
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sushanttomar
| Argues in support of
"No"
| 1 year ago
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i thnik people are well aware about the products like alcohol and only the well established companiees are doing surrogate ads not smaal ones so every one knows about the product
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Uday Gupta
| Argues in support of
"Yes"
| 1 year ago
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I believe that a habit is inculcated only by one's perception and the will to undertake the same depends on the individual. Of course influence plays a prime factor, however, the individual and of course the environment and all the other factors...
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Debate: "Have you been influenced by a Surrogate Alcohol ad? Has it influenced your tendency or inclination towards drinking?" deleted from your view.
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(rate this)
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Yes
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4
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VS |
0
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No
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chindhan
| Argues in support of
"Yes"
| 1 year ago
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Marketing people earn more depending on their company norms,the experience they posses..where as finance people are constrained in to office sapce.they do not have the opportunity to earn more when compared to Marketers.Marketing is a good and...
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Debate: "who can earn more marketing people or finance people" deleted from your view.
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(rate this)
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we can take their beverages even they block our BPO's
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0
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VS |
3
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no . we shouldnt. business should be two way.
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S.SUBASH
| Argues in support of
"no . we shouldnt. business should be two way."
| 1 year ago
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No we shouldnt. we should stop consuming their beverages .we should shun their products here. we have alternatives. a local make is much better than their beverages.
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Debate: "should we encourage their Beverages if they are to block our BPO's business there." deleted from your view.
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