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Advertising: How much is too much?

Tags : Advertising, much, too much, tv, media, billboards, advertisements, online, models, celebrities, in-stores, malls
Industry : Advertising/PR/MR/Events, Radio, TV & Films
Functional Area : B2B Sales
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About "Advertising: How much is too much?" topic:

Advertisements are everywhere. If you turn on the TV you could switch between only a few channels and find a commercial within 10 seconds. When you are on the move and turn on the radio you can't get away from all the advertisements and you can't drive anywhere without passing a billboard or some sort of other advertisement. When you surf the net you can't go to any site with out seeing something, either Google or others. What does all this babbling mean? It means that we are all subject to too much advertising. The question is will it ever change, and one important question here needs to be answered like, How much is too much advertising?

13 debates , 5 idea contests , 3 question on topic: "Advertising: How much is too much?"
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(rate this)
1 Regulation through Laws and rules
2 Media Literacy along with regualtions through laws and rules
By : Sovan Maiti
Priya Varadan  |  Supported idea  "Regulation through Laws and rules"  |  3 years ago
now almost all ads hv children.. from mobile services to almost everything. At first look it seems ok..  but after a while u realise that they r selling somthing they shud n't be, ideally. shud not ad agencies and corporates themselves  create...
Vinay Tanna  |  Added idea  "Media Literacy along with regualtions through laws and rules"  |  3 years ago
Regulations made by laws and rules will definately curb the false claims made in advertisement and harnful products advertised. At the same time, media literacy will cure the damage caused by such advertisements.
 
 
Ideate: "How advertising could be regulated? " deleted from your view.
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(rate this)
1 Understand Communication - Visuals do not matter!!
2 kills the product very fast
By : Ajit Khan
Moparthi Sai Ramya Sree  |  Added idea  "changes the minds of the people and make them attract towards the bad things"  |  2 years ago
by advertising htat out product will do this extraordinary things the people will attract to the bad things
Firoz Ali  |  Supported idea  "Understand Communication - Visuals do not matter!!"  |  2 years ago
The word advertising is for communication only, whatever form it may be. I do remember, a couple of years ago, an award winning half-page print-ad had only four words at the centre, "32-34-26-34"(I am not sure about all figures, but the first one...
 
 
Ideate: "What are the negative effect of advertising?" deleted from your view.
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(rate this)
Yes 
15
VS
22
 No
By : Jayant Vishnu
Harshada Arvind Cheulkar  |  Argues in support of  "Yes"  |  3 years ago
Advertisements are notorious to show the classier side of life in brands!! Idealistic in behaviour, these ads acn at best mislead leading to a blur of the reputation of a brand. Like wise, the same methodology can be used to reverse the effect!!...
PRODOSH SEN  |  Argues in support of  "No"  |  3 years ago
I tend to agree with Ms. Priya..an intial sensation can be generated by strong ad campaign, but the finally the product / serivce has to live up up to the expectations associated with it. The risk is, stronger the campaign, more is the level of...
vijay raut  |  Argues in support of  "No"  |  3 years ago
Advertising is the most overrated element of the marketing mix. Advertising can at best generate inquiries and trials but cannot make a customer adopt the product if it does not deliver. This is the universal truth. The level of trials that it...
 support: 
 
 
Debate: "Can Ads blur the shady reputation of products?" deleted from your view.
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(rate this)
Yes 
13
VS
10
 No
By : Sasi Dash
AJAY KUMAR KHAITAN  |  Argues in support of  "No"  |  1 year ago
MASS ADVERTISING GIFT @ 50 P. World's Most Economical Gift @ 50 Paise to attract 121 Crore Indians in just 3 - 6 months. A must for Advertising Agencies, Corporate Houses FMCGs for Sales Promotion, Free Schemes, Mass Publicity Brand Image...
Vinay Desai  |  Argues in support of  "Yes"  |  3 years ago
I am sure users would always like to see something new it has happenned over years and would continue to happen but does that in any way state that advertising is going to take a backseat???? As far as change in the advertising scenario is...
Mittal Shah  |  Argues in support of  "No"  |  3 years ago
No i dont think so. Considering the issue which we are discussing is related to existance of advertising trend. I strogly feels that it is not shakable. the only reason that the moment we start our business or penetrate in new maarket what we...
 support: 
 
 
Debate: "Is future of advertising shakeable.??" deleted from your view.
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(rate this)
adds fasinate the mass but how
By : aditi gupta
amit thapliyal  |  Answered  |  3 years ago
I agree with you Sheetal, to put things in perspective, Its the "Emotional Quotient" and in some cases the "Logic Quotient" which makes an ad a success..You have to strike a note with the target segment and you get only a few chances to do...
Sheetal Jadhav  |  Answered  |  3 years ago
According to me it is the emotional part that attracts the masses. Once you identify their needs and make the right advertisement you are the king. Today many companies are trying to find it, but only few are successful.  So the secret mantra for...
 
 
Answer: "what is that in the advertisement that attract the masses " deleted from your view.
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(rate this)
Yes naughty mind set is important thn the creativity 
1
VS
1
 No creativity is more important
By : Manmath Patil
Rochit Rajvanshi  |  Argues in support of  "No creativity is more important"  |  3 years ago
Naughty mind set can be subset of creativity but it can never be above creativity. Gone are the days when there were minimum presentations like Ads with limited available medium for communication. In this age, things are moving at a fast pace and...
Manmath Patil  |  Argues in support of  "Yes naughty mind set is important thn the creativity"  |  3 years ago
For composing an effective advertisement need notorious mind set than the creativity because the creativity can help to take decision of advertisement strategic implementation but the naughty message more emphasize  on its effectiveness
 support: 
 
 
Debate: ""Naughty personality is more important for advertisement than creativity"" deleted from your view.
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(rate this)
no point in banning it. 
2
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7
 the ban is justified
By : Denny Joseph
deepak aggarwal  |  Argues in support of  "the ban is justified"  |  2 years ago
ban is justified as the media shows what we want to see and hence can get influenced easily but if we don't get to see the attractive side of these products then we can easily make our children see the negative side of it and hence can save them...
Neha Saboo  |  Argues in support of  "no point in banning it."  |  2 years ago
No point in banning, it will not reduce the consumption level. Day by day as the culture changes this need for cigarette and alcohol is increasing. And advertisements has nothing to do with it, they do it just for brand promotion.......  
Sunita Mohapatra  |  Argues in support of  "the ban is justified"  |  2 years ago
Generally there is no much ads on cigartte and alcohol. But today we find some indirect ads promoting alcohols.... It would be great if some ads are developed on banning or to reduce the consumption of alcohol and cigarette........  
 support: 
 
 
Debate: "should there be a ban on advertising for alcohol & ciggerettes in spite of mass consumption?????" deleted from your view.
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(rate this)
It gives large-rich companies unfair advantage over competition 
4
VS
3
 It is necessary for the funding of films
By : Narayan Padmanabha
AJAY KUMAR KHAITAN  |  Argues in support of  "It is necessary for the funding of films"  |  1 year ago
MASS ADVERTISING GIFT @ 50 P. World's Most Economical Gift @ 50 Paise to attract 121 Crore Indians in just 3 - 6 months. A must for Advertising Agencies, Corporate Houses FMCGs for Sales Promotion, Free Schemes, Mass Publicity Brand Image...
Bishwajeet Banerjee  |  Argues in support of  "It gives large-rich companies unfair advantage over competition"  |  2 years ago
Now a days social media plays a vital role in finding new customers. By using Facebook like social sites even small companies/agencies can promote their products and find new customers. For example: There is a book seller in Kolkata "Gopallal saw...
Sunita Mohapatra  |  Argues in support of  "It is necessary for the funding of films"  |  2 years ago
I don't think ads before films are bring down the brand name or the value of the product. It is a kind of marketing strategy. And till date I think there isn't any objection for such ads. And its not exactly for funding of the film but for brand...
 support: 
 
 
Debate: "In a nutshell: Advertising" deleted from your view.
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(rate this)
Mimicry from movies 
0
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1
 Fresh Story line
By : vineet
vineet  |  Argues in support of  "Fresh Story line"  |  2 years ago
Now a days we listen plenty of advertisers playing mimicrical advertisments. The situation is that every 3rd advertisement is based on mimicry. Every time we listen only That Basanti- gabbar  adv and simran-raj advertisement inspired again and...
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Debate: "Radio Advertisements" deleted from your view.
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(rate this)
Yes 
0
VS
2
 No
By : Value Vision Management Consultants
Value Vision Management Consultants  |  Argues in support of  "No"  |  2 years ago
I think you are just talking about TV Ads which are the most expensive ones. There are other means of advertising your products like newspaper/radio/postersMagazines/word of mouth/billboards/Endorsements/etc
Value Vision Management Consultants  |  Argues in support of  "Yes"  |  2 years ago
Althoug if it is important then the cost what they are investing on it.Is right to support?
Value Vision Management Consultants  |  Argues in support of  "Yes"  |  2 years ago
From my personal view advertisements are wasteful expenditure. But advertisements are necessary now a days to develop the business and to be a competitor in the market.
 support: 
 
 
Debate: "Advertisement is wasteful expenditure?" deleted from your view.
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