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Advertising is the key
Tags :
advertisement, ad, marketing, online marketing, marketing and branding, brand, creating a brand, brand name, mobile marketing
Industry :
Advertising/PR/MR/Events, Consumer Durables, FMCG/Foods/Beverage, Retail Chain/Logistics
Functional Area : Growth, Innovation, Business Models, Strategy Alignment, Strategy Execution |
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About "Advertising is the key" topic:
As we switch on the television we see more ads than the actual programs. Messages keep on popping in our cell phones now and then about one or the other product. Our mail boxes are full of promotional mails.
Even if we might not buy everything still we know what will be available from where and we can always refer the same ad to get what we want.
The idea is to keep the customers informed that we will always be there. This idea works.
What is the best way to make an impression on customers ? How to achieve what you what through ads ?
Lets discuss the importance of advertising...
1 trends
, 7 insight
, 2 debates
, 2 idea contests
on topic: "Advertising is the key"
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Now, deodorant brand is also using free promotional strategy. Uptill we are facing free promotional strategy in 'Personal care, skin care, snack.Food, beverages, (FMCG sector)... Now deodorant brand have started use 33% free .. No. of brand in Deodorant:- Set wet, Axe, Addiction, Zatak, Kustody. Rexona, park Avenue etc. These are major players in deodorant market and these are also leading brands. Strategy part:- Now brand 'Set wet' has started 33% free promotional strategy in deo. Yet no any other brands have started. But others may be start near in future.We are facing frequently many deo dorant brand ad in tv and many time we called surrogate ad, even also govt. executed some policy ,b...
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Nilesh Jain
| Commented
| 10 months ago
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Good insights by many of you. Looking at the ads I feel there is a competition to make ad more-n-more erotic one. But what kind of links they want to establish by such ads? How many of the users experienced the things shown in ads after applying...
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SHRIKANT MANOHAR DANKE
| Commented
| 10 months ago
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Powder & appreal perfume are the best form to feel fresh than deodrant, & are the ultimate choices over deodrant for me. Thanks for sharing it, Virag & thanks for referral, Purvi & Ajay.
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Purvi Ghosh
| Commented
| 10 months ago
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One should not use Deo on clothes. It decolourized them. It is harmful only when used in excess. Right method is to keep it 15 inch away from body. If you are allergic one of the ingredient used in a particular deo figure out which deo is better...
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Insight: "Free Free Free 33% in Deo dorant now" deleted from your view.
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Brief:- Fair Lovely very well known brand in all Indian market by HUL. Fair Lovely has also launched new product fair lovely face wash. The brand fair lovely is identify by 7 days, brand have build image 7 days skin fair. Now, this brand has also extend its portfolio by introducing fair lovely face wash.And try to build more strong image after using face wash and cream, it will get more fairness..... Brand:- Fair Lovely face wash Company: - HUL Target:- Teenage, Middle young girls (Include college as well as young professional girls also). USP: - More Fairness by using Face wash and Cream TV AD link:- http://www.youtube.com/watch?v=v88CoAPE4_U You can check and analyse this ad and in this ...
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Mohammad Bakhsh
| Commented
| 10 months ago
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The different genre of Face wash and cream are available in the market.The consumer prefer quality and economy.The marketing strategy may score points,buy ultimately appropriate reach to consumers win.
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Insight: "Fair & Lovely AND Fair & Lovely = Consumer Perception & Confusion" deleted from your view.
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After many long time Rotomac pen is ccame in market and take entry again. But really, Rotomac has taken entry amaizing by new avtar Salman khan as brand ambassador. The new ad was created by Triton communication , really good concept and made it very different conceptually youth theme based. The overall concept on youth that WRITe to Change . Youth are not accpeting system and they want to create advanced system and want to do something. So start and write for change, make new system, do not revolt against politician. Write and prove strategy.... In the heavy competition, Rotomac has taken reposition brand in nation to compete Cello pen, Add pen, montex,raynold etc.... The concept of Rotoma...
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MRITYUNJAY KUMAR
| Commented
| 1 year ago
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Now-a-days,everyone wants some change.They try to do something different , to look different from other. Face and values are not the part of this. This depends upon weightage given by others. When change comes,people start to look & understand...
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Isaac Madhavan
| Commented
| 1 year ago
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Thanx for the referral, Renne. And yes Virag, I agree that it's a good attempt - it might even bring about some good. However, I agree with Mr. S. Muralidharan, a better brand ambassador would have been the author Chetan Bhagat who has written...
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Gargi Sinha
| Commented
| 1 year ago
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Yes Virag, Hath uthao.. an advertisement for Pen but the emotions involved are so high that we feel like getting up.. and yes Mr. Muralidharan they should have chosen someone else for this.. But the concept is awesome..
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Insight: ""HATH UTHAO"" deleted from your view.
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1
Show off and feel good
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Gives the feel of having made it.
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Vinoy Scaria James
| Supported idea
"Gives the feel of having made it. "
| 6 months ago
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Yes! I for once agree entirely with you on this on Shamenaji. It is representative of the sudden convergence of a middle class that today has more money to spare than their earlier generation. Also tastes and priorities too have changed in the...
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Shameena W.
| Added idea
"Gives the feel of having made it. "
| 6 months ago
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We are a fast developing economy with a upper midlle class that is increasingly growing at a rate few countries can boast of. Many of the Indians have reached the financial stage where they can afford to use branded gadgets, clothing, accessories...
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Ideate: "Indian are most brand conscious : why?" deleted from your view.
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In today's scenario brand comparison is increasing day by day , you are facing many advertisement in Television, hoarding, radio (Some level) and many place direct or indirectly comparison. Last 5 months 34 complained received from consumers complain council against Advertising standard council of india.Especially complaints are like brand comparison, comparative benefit. And always this advertisements are coming from personal care, health or nutrition, household or home care, cosmetics or beauty sectors almost cover F.M.C.G sectors. For e.g shampoo brand, toothpaste brand, hair oil brand, nutrition brand, cosmetic brand , detergent brand (Controversy RIN v/s TIDE). Ad film character are...
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puneet
| Commented
| 11 months ago
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it's a market strategy, one has to go up by another by showing comparison or whatever, gd point purvi
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Tata V.S. Kameswara Rao
| Commented
| 11 months ago
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Mr. Virag Shah, Please refer this interesting topic with communities like Branding, ad related communities for a better debate. I find only one comment form the ad industry. This is just a suggestion. Good topic chosen by you.
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Kadal Amutham
| Commented
| 12 months ago
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When the manufacturer is not sure of his quality, are knows that his product is not all that good, then he has to resort to advertisement of all sorts. Quality product can be sold with minimal advertisemwnt
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Insight: "Different Brand And Its Comparision" deleted from your view.
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BRIEF INTRODUCTION :- We all know about mobile handset market, its scenario, overall market trend, demand etc.Mobile handset market competition is going high as compared to brand growth. Day by day new entry is also increasing and every company is finding various ways to sustain in market, cover market share from other brand or untouched area etc. Not only in mobile handset but also in telecom service providers. Both are facing same situations. Today, everyday we are facing an advertisement of various mobile handset in which 'PRICE with lot of features' very important factor. Majority all brands are focus on Pricing part and giving advertisement full page or half page in news paper. Whereas...
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Saquib Alam
| Commented
| 6 months ago
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Nokia is the best brand in mobile handset industry. It is true that people are inclining towards cheaper handsets. But even today those who don`t want to compromise with quality prefer Nokia`s handsets.
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Virag Shah
| Commented
| 6 months ago
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Yes, true sumanji.. Thanks for share your views..Nokia is still on no.1 position despite of Samsung's strategy. However, Samsung is sill trying to take over Nokia and already break Nokia'a market. But, on service point of vie Nokia is still good...
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Insight: "Ways to sustain in competition = NOKIA (connecting people)" deleted from your view.
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A Brand is a name of a product service or concept that is publicly distinguished from other products services and concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name. Positioning the name of the product service or concept in the minds of the consumer in a profitable/(may be)unprofitable manner is called branding.
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Ajeet Pratap
| Commented
| 8 months ago
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I agree with Mr. Khan,it's not something that can be expressed in 2-3 lines. It's very time taking process to distinguish yourself from crowd. I'd recommend you to go through a book called "Kellog on Branding", you will get your answers.
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Nilay Sahay
| Commented
| 8 months ago
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in simple word ,Brand is a promise to deliver satisfaction
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Suhel Khan
| Commented
| 2 years ago
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Hi Ankur, Good question..I love conversing, debating, on this topic..i could have answered it here but i think its bit long to accommodate the content here. Just follow this link here to see it on my blog http://khansuhel.wordpress.com/2009/02/28/...
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Insight: "What is Branding?" deleted from your view.
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1
Blow up appealing features
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WOM
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Ankit Gandhi
| Added idea
"Silent Endorsement"
| 8 months ago
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I think just one feature article about you in a major publication can bring you a flood of orders – overnight. When you get publicity, you get something that no other kind of marketing can give you – a 'endorsement’. People assume that if you are...
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Mohammad Bakhsh
| Supported idea
"Blow up appealing features"
| 10 months ago
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The publicity of business is nothing but marketing.The marketing is sort of black hole where it attracts agreeable clients and stays loyal to it till such time it serves spirit of the business terms.
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Ideate: "Publicity of business" deleted from your view.
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T he blind man and the Advertising story An old blind man was sitting on a busy street corner in the rush-hour begging for money. On a cardboard sign, next to an empty tin cup, he had written: 'Blind - Please help'. No-one was giving him any money. A young advertising writer walked past and saw the blind man with his sign and empty cup, and also saw the many people passing by completely unmoved, let alone stopping to give money. The advertising writer took a thick marker-pen from her pocket, turned the cardboard sheet back-to-front, and re-wrote the sign, then went on her way. Immediately, people began putting money into the tin cup. After a while, when the cup was overflowing, the blind ma...
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SHRIKANT MANOHAR DANKE
| Commented
| 10 months ago
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Thanks, Murthy Sir for reminder of my old posting. Thanks for referral.
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Virag Shah
| Commented
| 10 months ago
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First people and blind man can see really and after finished the role of that writer, now both people and blind man can see easily and a day became beautiful... Very good story..This type of story gives us inspiration..We can say for us...
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Insight: "Advertising story" deleted from your view.
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Many advertisements come and go.. Few make an impression on our mind.. Impression might be good , bad and at times ugly!!! The government has cracked down on 'obscene' deodorant advertisements directing advertisers to modify them or take them off air. The I B ministry has asked the Advertising Standards Council of India (ASCI) to take action and submit a report within five days. On one side are the good ads like one of our Toostep user posted 'wRite to change' ( Hath Uthao ) and on other hand are these ads.. It becomes more important because even the kids watch tv and ads will be viewed by all.. Many parents have hard time explaining to their kids that what it actually is and why should the...
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Rahul Mishra
| Commented
| 6 months ago
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i agree with u bcz there are many company come and ad makers making the new ad.he is not think any demation of our culther . even the kids watch tv and ads will be viewed by all...
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Ankit Gandhi
| Commented
| 8 months ago
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it looks like Advertise maker now a days become more focus on viewers and they don't care about the age of viewers and what impact of their ad on particular age of viewers . i would say in each and every ad sensor board should involved to magnify...
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Srinivas suravajhala
| Commented
| 1 year ago
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Deodorant advertisements particularly Axe advertisements are the worst and remaining are fallowing them now. They might be catchy but can they persuade the customer? I doubt. Some ads are thought provoking. The aim of advertising is not just...
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Trends: "Advertising and more.." deleted from your view.
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These days as I switch on the tv or radio or look at a hoarding I do feel that power of ads I see. There are few innovative ads but rest all are stale. I do not understand many of these ads, their purpose looks so unclear that I feel that......
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Activity:
419 referals
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20 comments,
493 views
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What is stopping you from getting what you want in life? Your friends? Your family? A sense that failure – or success – might change your life and that feeling uncomfortable? A sense that the people around you might disapprove of you aiming for what you want, of you succeeding or failing. Essentially it boils down to fear. The big roadblock, sometimes the massive wall in the middle of road that keeps you from getting what you want. How to overcome it? Here´s some useful ways I have found so far. 1. Taking small steps This is good for fear that can seem overwhelming at first. For instance the strong feeling – it can almost feel like a flight or fight-response – just before doing public speaking or asking someone out for a date. If you´re for instance nervous socially you might not feel able to ask people out on dates right away. The fear of being rejected and that others might think less of you if you get turned down can make many of us feel unable to ask the question. A solution...
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Cadbury India Ltd. Brand “Cadbury Dairymilk” has already been taken strong position in Indian chocolate market. Now, Cadbury Dairymilk is trying to make strong brand loyalty brand acceptance. As well, since Cadbury Dairymilk has introduced concept “Shubh Aarambh (Auspicious Beginning)”, it became really “Shubh (Auspicious)” as well as still getting positive result. There is punch line “ Kuchh Mitha Ho Jaye (Do some Sweet Taste)” which really influence towards end-users (consumers). The core competency of brand Cadbury Dairymilk can be “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai” as well as unique packing . Today, consumers are speaking willingly “Kuch Mitha Ho Jaye (Sweet Tatse), Aaj Mithe mein kya hai”. So, brand itself positioned in the mind of consumers that really gives “ Value for Money”. Recently, Cadbury Dairymilk has released new TVC campaign with innovative unique concept that conveying message...
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Great surprised given by Tata Sky, introduced simultaneously 3 campaigns in D.T.H service market. Really it can say that Tata Sky only brand in D.T.H Service providers market which understands “Consumers needs behavior”. Just before 3 months ago, Tata sky has released service campaign like 24x7 hour call center service, relocation service, and In-time service . Now, a week ago again Tata Sky has released another 3 campaign with new concept ideas. We can say the core competency for Tata Sky is: - Provide Service by understanding Consumer behavior needs. Yet, none of any brands have been executed such services in market . Tata sky brand has already been created strong brand image with the punch line of “Isko Laga dala to life jinga la la”. Total Market Players: - Dish TV, Tata Sky, Sun direct, Videocon d2H, Airtel Digital TV, Reliance Big TV Website Link: - http://www.tataskyplus.com/vod.html The new campaigning:- (1) 3 Day grace period: - It is focusing on that Tata sky is...
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