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Advertising spend tactics
Tags :
Advertising, ads, ad spend, advertising spending, advertising budget, marketing, branding, overspending,
Industry :
Advertising/PR/MR/Events
Functional Area : Communication |
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About "Advertising spend tactics" topic:
You may get a bigger payoff from increased spending on advertising if you wait until the economy begins to contract. That doesn't mean advertising in a healthy economy is a waste of money.
But when advertising spending is already high, there's a risk of "overspending". Too much advertising may help rivals by increasing a buyer's awareness of a category and not your company's brand!... So, let us discuss on this important aspect of Advertising spending tactics...
1 insight
, 2 debates
, 5 idea contests
on topic: "Advertising spend tactics"
Prev1NextShowing 1 - 8 of 8
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(rate this)
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1
Go after your target audience.
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Create Anxiety in Targeted Market and make them to think for a while about Ad campaign
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RAMACHANDRAN NURANI
| Supported idea
"Go after your target audience. "
| 1 year ago
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The first step in creating an effective Ad Campaign is to clearly define your Target Group very very precisely and in as much detail as possible. Unless this is done , your communication with the Target Group (which is what Advertisement is all...
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parveen kumar
| Supported idea
"You have to spend money to make money. "
| 1 year ago
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That's rite but wid proper planning and execution of advertising.We have know our target market and communication regarding product should clear in an advertisement. Execution and effectiveness of an advertisement is so that for which customer...
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RAMESH KANDADAI
| Supported idea
"Go after your target audience. "
| 2 years ago
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Identify the needs of the potential customers and map them on to your product/offering's features and clearly show how they are successfully met. People have now become selective about who they go with. They tend to balance brand with cost and...
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Ideate: "How to go for an effective ad campaign?" deleted from your view.
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(rate this)
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Yes
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2
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2
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No
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Anand P
| Argues in support of
"No"
| 2 years ago
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No. Already ads are becoming a nuisance, and excessive ads create no value. In TV programs, ads have increased to occupy almost 50% of the program time, which will decrease the viewers interest in the ads, and make them more ineffective.
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Deepa Narayan
| Argues in support of
"Yes"
| 2 years ago
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Majority of the business owners especially small-business onwers are concerned about the market conditions and the economy, but nonetheless plan to spend more on advertising — especially on new generation adverts. Despite plans to lift spending...
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Debate: "Does too much spending on Ads create more money?" deleted from your view.
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(rate this)
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1
Visibility
2
Visibility
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Nitesh Kumar Singh
| Added idea
"Visibility"
| 8 months ago
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Promotion is a pre-purchase activity, for the effective promotion your product should be visible in the market through different media promotion. On the other hand Reliability helps you in retaining your customers and create a strong positive...
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Ankush Shinde
| Supported idea
"Visibility"
| 1 year ago
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you purchase what you see and the want behind it.
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Ideate: "How to do effective promotional campaigns?" deleted from your view.
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(rate this)
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1
Message & Audience
2
Promise & Delivery
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p.m.n.krishnan
| Added idea
"TIMING AND OBSOLENCE"
| 1 year ago
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Even after a good research if a product has not clicked after advt. perhaps the product is not accepted in that time.Liquid detergents in our country had not picked up ten years back. Similarly in electronic goods both timing and obsolescence...
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Makrand Bhave
| Added idea
"Promise & Delivery"
| 2 years ago
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Ads are basic salivators that would ideally draw the consumer to the shop floor. There are several factors in this visual aid where if you fail to attract the consumer with visual appeal, the consumer would not be emotionally connected with it....
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Ideate: "Ads Not Working - What are the reasons??" deleted from your view.
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(rate this)
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1
Understand Communication - Visuals do not matter!!
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kills the product very fast
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Moparthi Sai Ramya Sree
| Added idea
"changes the minds of the people and make them attract towards the bad things"
| 1 year ago
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by advertising htat out product will do this extraordinary things the people will attract to the bad things
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Firoz Ali
| Supported idea
"Understand Communication - Visuals do not matter!!"
| 1 year ago
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The word advertising is for communication only, whatever form it may be. I do remember, a couple of years ago, an award winning half-page print-ad had only four words at the centre, "32-34-26-34"(I am not sure about all figures, but the first one...
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Ideate: "What are the negative effect of advertising?" deleted from your view.
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Some businesses are positioned to thrive in a challenging economy: if you sell wood stoves, car repair, maintenance or business coaching, rejoice. You will likely do well as people switch their buying habits from 'buy new' to 'make do'. And, there are some strategic tools well-placed businesses have put in place long ago, such as a robust lead-generating infrastructure and products and services that prospects can easily recognize as different from the run-of-the-mill. If you are not in this happy position, there are steps you can take today that will work for you. Here they are: 1. Pull your customer records for the past three years. Sort sales by customer in order of total annual value. Id...
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Moparthi Sai Ramya Sree
| Commented
| 2 years ago
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Simply advertising using high budgets is not sufficient to grow up. . the tips advised must be followed to improve the business. .
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KALIYAMOORTHY
| Commented
| 2 years ago
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A nice tips for bizz re-org or to improve performance at corporate & customer level
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Insight: "Make Your Advertising Budget Work Harder .......Must Read" deleted from your view.
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(rate this)
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WILL BUSINESS BOOST
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0
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HOW
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Nadim Paul
| Argues in support of
"WILL BUSINESS BOOST"
| 1 year ago
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In an advertising sector people are trying hard to make clients, but clients are not willing to spend money for advertising some people don't have money and they want the proper advertising for their products. ithout money how is it possible to...
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Debate: "If you have no money ...... How will you boost ur business through advertising" deleted from your view.
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(rate this)
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1
Ads will become more interactive
2
ADNetworks
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Makrand Bhave
| Added idea
"Innovative, 3D and visibly attractive"
| 1 year ago
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Advertising will live forever. Even when we are ideating or debating we are actually advertising our skills and prowess of knowledge, education and experience. We are brands that are sharing and gaining. If we are innovating ourselves in terms of...
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James Moss
| Supported idea
"ADNetworks"
| 1 year ago
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Since most people have a digital platform in the form of a smart device and are connected to the web or a cell phone carrier/ GPS this will become the popular medium of delivery for information and digital advertising.
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Ideate: "The future of advertising, where do you see it going?" deleted from your view.
Prev1NextShowing 1 - 8 of 8
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