should Anticounterfeiting act be stringent for every commodity a consumer uses?
Tags :
Piracy, spurious, duplicate, counterfiet, consumer, brand, products, pharma, fatal, food, beaverages, fmcg, manufacturer, trader, government, loyalty, genuine, commodity
Industry :
FMCG/Foods/Beverage
Functional Area : Product Development |
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About "should Anticounterfeiting act be stringent for every commodity a consumer uses?" topic:
The growing menace of piracy / duplicacy / spurious products is creating losses and is fatal at times in Pharma and edible packaged products. Many may not be aware that the counterfeiters make around USD 650 Billion, churning out look alikes annually. As a consumer should we have the right to seek information of the commodity ON SPOT? I would like to know if I havepaid a certain money with good faith in a BRAND, should the brand not protect me UNCONDITIONALY?
Will the manufacturer, traders, government and consumer support if such legislation is enacted, wherein the consumer has facility to ascertain the genuinness of the commodity ON SPOT? Afterall, brand loyalty will improve with this process.
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The anticounterfeiting business is estimated to be in the region of USD 650 Billion and growing at the rate of 6% to 8%. There are several players across world that are developing solutions to counter the counterfeiters. One of the predominant subjects is Machine Readable labeling through ADC technologies and the target segment is SCM and Warehousing. Primarily, the model is to commence the deployment in a few segments and build on its TRUST factor due to performance and enhance the business processes leading to large scale Security solution implementations, benefiting the client and consumer alike. This will be in addition to the stoppage of revenue loss to the Governments, Insurance and ...
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Manufacturing & Expiry Date
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Star Rating - for Electrical & Electronics Products
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R.RaviKishore
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"Brand Relationship"
| 2 years ago
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Hi, One may be knowing that Parle Agro has launched a new wheat snack with the name Hippo (Positioned as a healthy snack vis-a-vis Aliva). Hippo being a animal (its considered as a lazy animal) how can a consumer relate his/her hunger with this...
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Badhri
| Supported idea
"Manufacturing & Expiry Date"
| 2 years ago
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Yes, ofcourse, but how one verifies the genuinity of such information? Many products are sold with clear details, but are you SURE?
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Ideate: "What a consumer should know about a product? " deleted from your view.
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