Posted in Community :
Marketing & Branding |
BattleGround for Sales Professionals |
Retail & Supply Chain Professionals |
1 more ...
BE REGIONAL, THINK NATIONAL.....
Tags :
Be Regional,Think National, Think National, Be Regional, Regional Marketing, National Marketing.
Industry :
Chemicals, Automobile, Technology Consulting, Power, Oil & Gas, Industrial Products/Heavy Machinery, Cement, Textile
Functional Area : Regional Marketing, Business Models |
|
|
Follow this Topic |
more actions >>
|
About "BE REGIONAL, THINK NATIONAL....." topic:
Among companies around the world, there is near unanimous agreement
that BEING REGIONAL is a strategic priority, however, uncertainty exists
over how to enact such comprehensive change. Corporate decision-makers
tend to see BEING REGIONAL & THINK NATIONAL primarily as a technology challenge, but from
our experience, the largest impediment to this is cultural.
The "BE REGIONAL, THINK NATIONAL" mindset is firmly rooted in corporate
culture. Within most large, geographically dispersed organizations, the
overseas offices and subsidiaries continue to operate with a great deal
of autonomy. Seeped in the local business customs and laws, the
in-country managers are regarded as regional experts and their
decisions regarding that market are largely deferred to.
So, lets have a deep insight on this....
1 insight
, 10 debates
, 1 idea contests
on topic: "BE REGIONAL, THINK NATIONAL....."
|
(rate this)
|
|
Yes
|
32
|
VS |
5
|
No
|
 |
amit
| Argues in support of
"Yes"
| 2 years ago
|
|
Local or regional marketing always helps especially it depends upon the representative of the company in that particular region, because for the people of that region that person is the representative of the company, also the people know only...
|
|
 |
Makrand Bhave
| Argues in support of
"No"
| 2 years ago
|
|
Hi Jayant, You see the earliest FMCG (type) called CAMLIN, has very successfully been a NATIONAL player. This happened because of successful launches REGIONALLY. Today they are NATIONAL. Distribution, Supply logistics, Works, Sales Force are all...
|
|
 |
Jayant Vishnu
| Argues in support of
"Yes"
| 2 years ago
|
|
The regional marketing efforts are almost as good as the national ones and any gap is probably induced by individual perceptions.The gap between the national and regional market in their campaigns and strategic approach is no more than 20 per...
|
|
Debate: "Be regional, Think national: Will this strategy workout for marketers??" deleted from your view.
|
(rate this)
|
1
Focusing On Key Markets
2
S W O T Analysis
 |
Thangaswamy Arulmony
| Added idea
"Avoiding models will position the product properly "
| 2 years ago
|
|
Some time the models dominate and divert the attention. Proper wordings, images, media etc are very important. Avoiding models will position the product in a better manner.
|
|
|
|
RAMACHANDRAN NURANI
| Supported idea
"regional marketing "
| 2 years ago
|
|
The idea of national marketing is okay. However, the costs of launching products nationally may not be affordable by all. Medium sized companies and small FMCG marketers should focus on Regional Markets with an objective of creating a "niche" for...
|
|
 |
NATTERAJA R. ARIKRISHNAN
| Supported idea
"Focusing On Key Markets"
| 2 years ago
|
|
Thanks for the referral Mr.Namrata. You are correct and i will accept. My opinions are also in line with Mr Omprakash and Mr.Prodosh
|
|
Ideate: "How regional marketing should happen?" deleted from your view.
|
(rate this)
|
|
Yes
|
28
|
VS |
3
|
No
|
 |
suhaschandra deshpande
| Argues in support of
"Yes"
| 1 year ago
|
|
Yes, if we highlight regions' dressing style, languages and other themes, definitely it creates more impact in the long run...
|
|
 |
SANGRAM
| Argues in support of
"No"
| 2 years ago
|
|
It depends on the kind of audience you want to connect with. A commercial for Tata Safari wouldn't work too well if regionalised. But yes, overall, it is a great idea to go regional, he feels. But in this case, I feel, It is because celebrity...
|
|
 |
Purvi Ghosh
| Argues in support of
"Yes"
| 2 years ago
|
|
Oh, yes, India is a hetrogenous country and having a regional flavour in your ads goes down extremely well with audiences. But, of course, it has to be done with a lot of care. If you are targetting people in Karnataka, then you to have see what...
|
|
Debate: "Do separate ads for separate regions pay dividends?" deleted from your view.
|
(rate this)
|
|
Level Of Integration
|
1
|
VS |
0
|
Advantages of Integration
|
 |
nadendla naveen kumar
| Argues in support of
"Level Of Integration"
| 1 year ago
|
|
The Level of Integration includes Preferencial Trade Area , African Carribean pacific Nations , Free Trade Area , Customs Union , Common Markets , Comprehensive economic Preferencial agreements and Comprehensive Economic Cooperative Agreements ,...
|
|
Debate: "Regional Economic Integration" deleted from your view.
|
(rate this)
|
|
Yes
|
16
|
VS |
2
|
No
|
|
|
v s sastry _ akella
| Argues in support of
"Yes"
| 1 year ago
|
|
For food Products always must see the localisation. Where as other products the usage of it will be same. According the taste and climatic conditions localization is a must to check. Where there is much cold you cannot sell polyester clothes,...
|
|
 |
shailesh
| Argues in support of
"No"
| 1 year ago
|
|
From business point of view I don't think this will be a good strategy to seek regional flavour for food segment because there are already peoples in the market who are specialist in that. Copying them will not be a good move. Instead of copying...
|
|
Debate: "Food brands seek regional flavour: Is this the right move?" deleted from your view.
|
(rate this)
|
|
yes absolutly
|
3
|
VS |
0
|
How other sensible persons think
|
 |
Jenifer joncy
| Argues in support of
"yes absolutly"
| 1 year ago
|
|
Yes very true especially in India....
|
|
Debate: "Is the old 'phrase' a statesman thinks about next generation while apolitician thinks about next election more relevant today" deleted from your view.
|
(rate this)
|
|
metro cites
|
2
|
VS |
0
|
home town
|
 |
vaibhav bora
| Argues in support of
"metro cites "
| 1 year ago
|
|
i will prefer metro cites as metro cites are only way to get good experience in life
|
|
|
|
MRUDULA D
| Argues in support of
"metro cites "
| 1 year ago
|
|
yes.here is exposure to real life..
|
|
Debate: "why people think that education and jobs are good in metro cites" deleted from your view.
|
(rate this)
|
|
one of method for preservation of indian culture
|
1
|
VS |
1
|
indian culture : getting deminshed
|
 |
Sarat Das
| Argues in support of
"indian culture : getting deminshed"
| 1 year ago
|
|
No Indian culture is getting diminished day by day. And its becoming difficult to have a control over it. Western influence seems to be more......
|
|
 |
ronak rao
| Argues in support of
"one of method for preservation of indian culture"
| 1 year ago
|
|
it keeps the respect of the elders.
|
|
Debate: "do think that rajput should continue their parda system in this century.?why?" deleted from your view.
|
(rate this)
|
|
yes
|
6
|
VS |
0
|
no
|
 |
Surabhi Sinha
| Argues in support of
"yes"
| 2 years ago
|
|
Yes it is good he is sentenced to death. But its not enough the Punishment should be more miserable, by seeing which others should not repeat it........ !!!!
|
|
 |
Amba Prasad G S
| Argues in support of
"yes"
| 2 years ago
|
|
It is the best judicial decision that has happened in India after a very long time. This execution of his should be made public and the news should be spread amongst the negative elements of the society. The message should be "nobody messes...
|
|
Debate: "Do You think if kasab got sentence of death it will implement??" deleted from your view.
|
(rate this)
|
|
Yes
|
1
|
VS |
0
|
No
|
 |
sandeep kashyap
| Argues in support of
"Yes"
| 2 years ago
|
|
lets make the society cuppuption free
|
|
Debate: "how can we get rid of todays curruption ." deleted from your view.
Other knowledge matching "BE REGIONAL, THINK NATIONAL....." topic
|
Activity:
1 referals
,
3 arguments,
31 views
|
|
I dnt Think so vs I think so
|
|
Activity:
2022 referals
,
15 votes,
497 views
|
|
When we are watching news channels or any other channel or reading news papers you bump upon many articles which make no sense. Your instant reaction to them is why is it on this page! What are the subjects you think should not have any space in...
|
|
Activity:
1647 referals
,
18 answers,
398 views
|
|
Everyday we see more and more facebook pages getting created. The fact is that 80-90% of the pages have likes less than 250. Creating a brand is a tough job. The brands which have more likes are the ones which are already well-known and...
|
|
Activity:
419 referals
,
20 comments,
493 views
|
|
What is stopping you from getting what you want in life? Your friends? Your family? A sense that failure – or success – might change your life and that feeling uncomfortable? A sense that the people around you might disapprove of you aiming for what you want, of you succeeding or failing. Essentially it boils down to fear. The big roadblock, sometimes the massive wall in the middle of road that keeps you from getting what you want. How to overcome it? Here´s some useful ways I have found so far. 1. Taking small steps This is good for fear that can seem overwhelming at first. For instance the strong feeling – it can almost feel like a flight or fight-response – just before doing public speaking or asking someone out for a date. If you´re for instance nervous socially you might not feel able to ask people out on dates right away. The fear of being rejected and that others might think less of you if you get turned down can make many of us feel unable to ask the question. A solution...
|
|
Activity:
0 referals
,
5 comments,
667 views
|
|
Professor at IIM A was explaining marketing concepts: You see a gorgeous girl at a party. You go up to her and say, "I am very rich.Marry me!" That's Direct Marketing. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He's very rich.Marry him." That's Advertising. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you call and say "Hi,I'm very rich.Marry me." That's Telemarketing. You're at a party and see a gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, "By the way, I'm very rich.Will you marry me?" That's Public Relations. You're at a party and see a gorgeous girl. She walks up to you and says, "You are very rich.." That's Brand Recognition. You see a gorgeous girl at a party. You go up to her and say, "I'm rich.Marry...
|
Bangalore's leading recruitment firm
- Create a confidential Career Profile and Resume/C.V. online
- Get advice for planning their career and for marketing of experience and skills
- Maximize awareness of and access to the best career opportunities
Recent Knowledge in Topic (2)
|
|
Indians are smarter vs Share your thought about India |
|
|
0 referals
1 arguments,
0 views
|
|
|
In 2007-08, regional advertising grew 22.7 per cent according to the India Media Exchange (the... |
|
|
166 referals
7 comments,
352 views
|
Similar Topics
8 insight
, 4 debates
, 1 idea contests
, 3 question
1 insight
, 2 debates
, 1 idea contests
With the urban spirits down and low and largely because they have reached a...
2 debates
, 1 idea contests
, 1 question
Private equity firms, has been bullish on the growth of the non-English...
1 insight
, 2 debates
, 1 idea contests
I heard a lot about Lateral Thinking and read a book of edward de bono but...
3 insight
, 4 debates
, 1 idea contests
Sponsored Jobs
