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About "Bluetooth Marketing" topic:
Bluetooth marketing offers several new opportunities. Compare the pros and cons of bluetooth marketing to traditional mobile marketing and how consumers and advertisers view it and many more...
4 trends , 2 insight , 1 debates on topic: "Bluetooth Marketing"
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Other knowledge matching "Bluetooth Marketing" topic
Posted by: shailesh
Activity: 197 referals , 26 comments, 297 views
A brand is a name that distinguishes a product from others. It has its own identity in the market with its symbol and tagline. When we talk about brands in rural markets some of the names which come to our mind are Rajdoot Bikes,Ghari Detergent,Dolly TV and chic shampoo etc Findings indicated that good quality, value for money and sense of identity with brand were likely to act as key determinants of a FMCG brand in rural India. Better finish and good looks, recommendations from retailers were found be key determinants of a consumer durable brand in rural India. Lets throw some light on agro inputs also like pesticides, fertilizers, manure, seeds, tractors, harvesters, pumps and threshers etc. In this regards marketers are following market specialization strategy.HYV seeds are also becoming popular among the farmers. It is a known fact in rural areas that price plays an important role in rural markets for purchasing the products. Now the New Era of marketing is changing the...
Posted by: Nishchal Khetarpal
Activity: 72 referals , 5 comments, 723 views
Free Style Marketing How many times have you been to a business conference that guided the world to sell things for free? Well, if you never heard about one, then you need to know about Nokia World 2007 Conference where Chris Anderson, Editor in Chief talks to the world referring to this. The campaign broke all the traditional rules of selling a service product. As per Chris, the new way to sell today has changed focus from the actual product to the complementary product or supporting product that could enhance the selling of original product. Chris talks about the new selling concept of 0 + 2 = 2 in contrary to the old concept of 1+1 = 2. Now, what the hell does he mean by this Maths..? Consider Company A that sells both - the products and the services on the same products. As per the traditional earning model Company A earned Rs 1 revenue from selling the product and Rs 1 revenue from the services on the product. The modern way of selling sacrifices the revenue on product to earn...
Posted by: Nishchal Khetarpal
Activity: 282 referals , 13 comments, 297 views
Marketing Capsuls - Aflac How a "duck" transformed Aflac's brad recognition and improved Market Share? Background The American Family Life Assurance Company (later Aflac), founded in 1955, became the first company in the world to offer insurance against cancer, it best selling product till year 2000. It expanded its offerings significantly in 1980 and by the late 1990 it sold a verity of policies from Dental Care to short term disability and adopted an acronym "AFLAC" as its official name. The company excelled at providing policies that helped pay out-of-pocket expenses not covered by someone's primary insurer which was also known as supplemental insurance. Aflac was well respected in the industry and also got listed in Fortune's 100 best companies to work for in the US in 1999. By year 2000, the company was insuring 40 million people. Regardless of multiple insurance plans under its portfolio, the company's revenues were majorly dependent upon the sale of Cancer Insurance since...
Is there any one out there who can throw light on Indian Switch market and major players
Posted by: Mathew Cherian
Activity: 306 referals , 8 comments, 258 views
What could be wrong with the Stock Market? Today, the 1 standard deviation event occurred, Sensex numbers. Economy is predicted to grow at 10% next fiscal. Credit market working ok. No subprime troubles. Industrial numbers grew around 9% till this quarter compared to 7.8% last fiscal same time. American numbers very encouraging. Showing median of 20% less trouble than last year. What could be the explanation of the markets heading south, when it is supposed to give a 0.02% daily return. The reason can be the unprecedented upward movement of the Dow. The Quants there might not have expected the sudden surge in the index there. The hedge funds and mutual funds there depends heavily on leverage. For every 1 dollar of invested funds they can leverage beyond 10 times that. Then they short certain quantity of investment with the long position say like 70/30, 70 long and 30 short or 120/40 the same way. If their Quant models misbehave like there short positions start loosing...
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